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Sponsorship

Betano takes over Brazil’s Serie A naming right in near $50m, 3-year deal

April 8 – Online betting operator Betano will replace Assaí as a title sponsor of the Brazilian topflight. 

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Sponsorship

Barclays poised to double its WSL sponsorship in 3-year deal

April 4 – The Women’s Super League and Women’s Championship are close to finalising a landmark sponsorship agreement, as Barclays prepares to double its financial support for the two leagues.

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Football Marketing

Deutsche Telekom subsidiary Crnogorski dials in Montenegro sponsorship

April 3 – The Football Federation of Montenegro (FSCG) has signed a one-year sponsorship with Crnogorski Telekom, part of the Deutsche Telekom Group.

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South America

Fluminense agree €7m+ short sponsorhip with Superbet

April 2 – Superbet will become a new main sponsor of South American champions Fluminense in a deal worth at least €7.7 million a year. 

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Football Marketing

Aston Villa agree £40m Betano deal taking them to deadline for end of betting sponsorships

March 27 – Betano has been named the new shirt sponsor of Premier League Aston Villa in a two-year deal worth £20 million per season.

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Football Marketing

Romanians dress up for Euro 2024

March 25 – The Romanian Football Federation (FRF) and Romanian fashion brand Bigotti have signed a partnership agreement until the end 2027. Bigotti becomes the official partner of the Romanian national football team, announced FRF.

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Football Marketing

Malaysia Airlines agrees global multi-year sponsorship with Man Utd

March 22 – Premier League Manchester United have agreed a multi-year global partnership Malaysia Airlines who become the club’s official commercial airline.

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Football Marketing

Europe’s sponsorship market hits €30.9bn record

March 15 – European sponsorship has surged to €30.9 billion, marking a return to pre-pandemic levels, according to the latest research by the European Sponsorship Association (ESA) in collaboration with Nielsen Sports.

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Europe

Albanian FA revamps packages in hunt for new national team sponsorship

March 13 – The Albanian Football Federation (FSHF) has increased efforts in looking for sponsors and partners for the country’s national team, issuing an open invitation to join a revamped sponsorship programme.

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Football Marketing

Betano build on Romanian Cup deal with 6-year extension

March 12 – The Romanian Football Federation (FRF) and online bookmaker Betano, part of Kaizen Gaming, have extended their strategic partnership until 2030, becoming the brand’s longest partnership globally.

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Football Marketing

DFL renews Mondelēz sponsorship for Bundesliga 1 and 2

March 8 – The German DFL and US snack giant Mondelēz International have agreed to extend their domestic licensing partnership.

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Football Marketing

Volton adds Greek men’s team sponsorship to it 6 Super league club deals

March 7 – The Hellenic Football Federation (EPO) have signed a sponsorship with Volton to become the official energy sponsor of the Greek national team. 

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Europe

Albanians launch naming rights tender for top tier league

March 5 – The Albanian Football Federation (FSHF) has launched a tender process for the naming rights to the country’s top tier Kategoria Superiore, for the 2024-27 period.

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Football Marketing

Chase banks on power of football with 4-year home nations deal

February 29 – US bank Chase has signed a four-year-deal with the four ’Home’ nations – FA, IFA, SFA and FAW – making it the Official Banking Partner of their Men’s, Women’s, Youth, and Para national teams.

Read more …

Football Asia

Cupra extend journey Football Australia

February 28 – Football Australia has extended its partnership with Cupra in a deal that will see the company continue as Official Automotive Partner for the Socceroos and Matildas.

Read more …

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