Man City court Indian fans with new DreamSetGo partnership
November 10 – Manchester City have added Indian travel business DreamSetGo as a new regional partner in what the club is describing as a “first-of-its-kind within the region”.
Sponsorship
REWE Group extend 1. FC Koln sponsorship through to 2025
November 9 – The Bundesliga’s 1. FC Köln have extended their 14-year main sponsorship with the REWE Group for a further three seasons to June 2025. The deal includes the continuation of the front of shirt branding.
Ooredoo answers FIFA call with regional deal for Qatar 2022 and Arab Cup 2021
November 8 – Qatari telecommunications operator Ooredoo has taken a tournament regional sponsorship with FIFA becoming the Official Middle East & Africa Telecommunications Operator for the World Cup Qatar 2022 and the Arab Cup Qatar 2021, to be held in December.
Nissan refuels CFG sponsorship extension with Guardiola-driven content campaign
November 4 – City Football Group has extended its global partnership with Nissan into a third term in a deal that coversManchester City, Melbourne City, New York City FC, Girona FC and Sichuan Jiuniu FC.
Betway extends Belgian Pro League’s Croky Cup sponsorship
November 4 – Online bookmaker Betway has signed a multi-year extension with Belgium’s Croky Cup, a sponsorship first signed in 2016.
IC Markets trades up in Spain with six LaLiga club deals
November 3 – Forex CFD broker IC Markets, has signed partnerships with six La Liga Clubs for the current 2021/22 season. The financial trader also has six deals with clubs in Germany’s Bundesliga.
Ajax dial-in Ziggo for another two years of shirt sponsorship
November 3 – Ajax have extended their main shirt sponsor Ziggo for a further two years, taking them through to at least 2025. Ziggo first sponsored the club in 2015.
Talabat joins Qatar FA sponsorship roster
October 29 – Food and grocery delivery service Talabat has become the latest sponsor of the Qatar Football Association (QFA), the governing body announced.
FIFA grows World Cup 2022 sponsors with UPL deal
October 27 – Global provider of agriculture products UPL Ltd has become a regional supporter of the 2022 World Cup.
Chinese dairy business Mengniu doubles up with Qatar 2022 sponsorship
October 26 – Chinese dairy product giant Mengniu, has signed up for its second World Cup partnership, becoming an Official Sponsor of Qatar 2022.
Man City plug in Midea global partnership for another term
October 21 – Manchester City has extended its global partnership with consumer appliances producer Midea for a third season.
Monaco mine Russian base for Liga Stavok deal
October 15 – Russian owned Ligue 1 club AS Monaco has announced a partnership with Russian sports betting firmLiga Stavok, who will become a regional partner for the 2021-22 season.
Lazio join Italian crypto club revolution with €30m+ Binance deal
October 14 – Serie A’s Lazio has struck a €30 million deal with Binance that will see the cryptocurrency exchange giant become the club’s main shirt sponsor as well as launch the $LAZIO fan token.
MLS and Continental Tire stay on the same road
October 8 – The MLS has renewed its sponsorship with Continental Tire for a new multi-year term. The tyre brand has been an MLS partner since 2010.
AFC dials in Japanese telecoms giant KDDI for renewed term
October 5 – The AFC has renewed Japanese telecoms provider KDDI as a regional partner for its major national team competitions for the 2021-2024 rights cycle.