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Sponsorship

Man City court Indian fans with new DreamSetGo partnership

November 10 – Manchester City have added Indian travel business DreamSetGo as a new regional partner in what the club is describing as a “first-of-its-kind within the region”.

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Football Marketing

REWE Group extend 1. FC Koln sponsorship through to 2025

November 9 – The Bundesliga’s 1. FC Köln have extended their 14-year main sponsorship with the REWE Group for a further three seasons to June 2025. The deal includes the continuation of the front of shirt branding.

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FIFA

Ooredoo answers FIFA call with regional deal for Qatar 2022 and Arab Cup 2021

November 8 – Qatari telecommunications operator Ooredoo has taken a tournament regional sponsorship with FIFA becoming the Official Middle East & Africa Telecommunications Operator for the World Cup Qatar 2022 and the Arab Cup Qatar 2021, to be held in December.

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Football Marketing

Nissan refuels CFG sponsorship extension with Guardiola-driven content campaign

November 4 – City Football Group has extended its global partnership with  Nissan into a  third term in a deal that coversManchester City, Melbourne City, New York City FC, Girona FC and Sichuan Jiuniu FC.

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Football Marketing

Betway extends Belgian Pro League’s Croky Cup sponsorship

November 4 – Online bookmaker Betway has signed a multi-year extension with Belgium’s Croky Cup, a sponsorship first signed in 2016.

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Football Marketing

IC Markets trades up in Spain with six LaLiga club deals

November 3 – Forex CFD broker IC Markets, has signed partnerships with six La Liga Clubs for the current 2021/22 season. The financial trader also has six deals with clubs in Germany’s Bundesliga.

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Football Marketing

Ajax dial-in Ziggo for another two years of shirt sponsorship

November 3 – Ajax have extended their main shirt sponsor Ziggo for a further two years, taking them through to at least 2025. Ziggo first sponsored the club in 2015.

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Football Marketing

Talabat joins Qatar FA sponsorship roster

October 29 – Food and grocery delivery service Talabat has become the latest sponsor of the Qatar Football Association (QFA), the governing body announced. 

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Football Marketing

FIFA grows World Cup 2022 sponsors with UPL deal

October 27 – Global provider of agriculture products UPL Ltd has become a regional supporter of the 2022 World Cup. 

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Football Marketing

Chinese dairy business Mengniu doubles up with Qatar 2022 sponsorship

October 26 – Chinese dairy product giant Mengniu, has signed up for its second World Cup partnership, becoming an Official Sponsor of Qatar 2022.

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Sponsorship

 Man City plug in Midea global partnership for another term

October 21 – Manchester City has extended its global partnership with consumer appliances producer Midea for a third season.

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Football Marketing

Monaco mine Russian base for Liga Stavok deal

October 15 – Russian owned Ligue 1 club AS Monaco has announced a partnership with Russian sports betting firmLiga Stavok, who will become a regional partner for the 2021-22 season.

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Finance

Lazio join Italian crypto club revolution with €30m+ Binance deal

October 14 – Serie A’s Lazio has struck a €30 million deal with Binance that will see the cryptocurrency exchange giant become the club’s main shirt sponsor as well as launch the $LAZIO fan token.

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Football Marketing

MLS and Continental Tire stay on the same road

October 8 – The MLS has renewed its sponsorship with Continental Tire for a new multi-year term. The tyre brand has been an MLS partner since 2010.

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Football Asia

AFC dials in Japanese telecoms giant KDDI for renewed term

October 5 – The AFC has renewed Japanese telecoms provider KDDI as a regional partner for its major national team competitions for the 2021-2024 rights cycle.

Read more …

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