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Sponsorship

Arsenal cash-in with new global payments partner Sokin

September 8 – Arsenal have teamed up with global payments provider Sokin becoming the club’s money transfer partner.

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Football Marketing

bwin punts on UEFA’s Europa and Conference Leagues with first betting sponsorship

September 7 – Online betting giant bwin has become an Official Partner of UEFA’s Europa and Conference leagues for the three season 2021 to 2024 cycle.

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Football Marketing

Corinthians go crypto with Mercado Bitcoin sponsorship and fan token launch

September 6 – Mercado Bitcoin, Latin America’s largest cryptocurrency and digital asset exchange has taken a shirt sponsorship of Brazilian giants Corinthians in a deal that will also see the club’s Fan Token listed on the exchange.

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Football Marketing

Fast moving Getir add training wear deal to Spurs partnership

September 6 – Having announced a global partnership in August, ultrafast grocery delivery Getir have rapidly upgraded their sponsorship becoming Tottenham Hotspur’s new and first-ever Official Training Wear partner.

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Digital platforms

Inter secure €85m banking and crypto deal with Zytara and DigitalBits

September 3 – Serie A champions Inter Milan have signed a multi-year €85 million partnership with blockchain specialist Zytara Labs, that will see a collaboration across both cryptocurrency and digital banking.

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Football Marketing

Swissquote banks on 3-year Europa and Conference League deal to expand brand

September 2 – UEFA have added online bank Swissquote as a sponsor for the Europa League and the newly-launched UEFA Europa Conference League.

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Sponsorship

Betclic build French sponsorship platform with federation deal

September 2 – French gaming group Betclic Group has become an official partner of the French Football Federation (FFF). In a five-year deal reportedly worth between €5-8 million a year.

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Football Marketing

Ajax get three years of donuts with Dunkin’

August 31 – Ajax Amsterdam and Dunkin’ have teamed up with Dunkin’ becoming the club’s bakery partner for the coming three seasons, the Dutch outfit have announced. 

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Football Marketing

Hankook Tire retreads Europa League deal and adds Europa Conference League

August 27 –  South Korean tyre manufacturer Hankook has committed to a fourth consecutive multi-season sponsorship cycle with UEFA’s Europa League. and is approaching ten years of partnership with UEFA.

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Football Marketing

Wolves add to the pack with AstroPay and BoyleSports deals

August 27 – Premier League Wolverhampton Wanderers have formed a new partnership with global payment firm AstroPay in a one-season deal, at the same time also renewing its deal with bookmaker Boyle Sports for another year.

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Football Marketing

Heineken expands 25-year UEFA sponsorship into women’s game

August 26 – UEFA has announced a seventh sponsor for its women’s competitions, with Heineken adding the women’s game to its long-standing UEFA men’s sponsorships.

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Football Asia

Kelme breaks into major championship football with AFC partnership

August 24 – Sportswear brand and ball supplier Kelme has become the Official Global Supporter of the AFC’s National Team Competitions in a deal that includes providing the official match ball for the AFC Asian Cup China 2023.

Read more …

South America

Palmeiras secure €12.6m+ extension with Crefisa

August 24 – Palmeiras and Brazilian bank Crefisa have renewed their sponsorship deal until 2024, with the club potentially standing to earn up to €19 million per season.

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Football Marketing

Gedesco takes vacant Levante shirt deal as betting sponsorship ban bites

August 24 – LaLiga’s Levante have filled their vacant shirt sponsorship with a one-season deal with locally-based finance company Gedesco.

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Football Marketing

Inter renew La Molisana for further 2-year term

August 24 – Serie A champions Inter Milan have renewed their sponsorship with pasta brand La Molisana for a further two seasons, taking them through to the end of the 2022/23 season.

Read more …

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