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Sponsorship

Spreadex puts sponsorship budget on Fulham in bid for Premier League return

July 27 – Fulham, who are looking to bounce back to the Premier League after relegation last, have signed UK financial trading and sports betting firm Spreadex as a principle partner for the next two seasons. 

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Football Marketing

Ajax agree 3-year Coca-Cola deal

July 26 – Dutch club Ajax Amsterdam and Coca-Cola have signed a sponsorship and ‘pouring’ deal for three seasons. 

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Football Marketing

Kumho re-treads Spurs sponsorship in long-term deal

July 26 – Kumho Tyre has agreed a long-term extension to its Official Tyre Partner status with Premier League Tottenham Hotspur which began in 2016.

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Football Marketing

Stake.com to pay for record Watford shirt deal by crypto

July 23 – Premier League Watford, returning to the top flight after just a year in the Championship, have signed a record multi-year partnership with crypto casino and sports betting platform Stake.com.

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Football Marketing

Spreadex makes Premier League sponsorship debut with Burnley

July 21 – Premier League club Burnley FC has named spread betting firm Spreadex as the its new principal front-of-shirt sponsor.

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Football Marketing

Brentford sell sleeve patch to SafetyCulture; shirt front and stadium naming deals in works

July 16 – Premier League newcomers Brentford have announced SafetyCultureas the club’s first sleeve sponsor in an initial two-season deal.

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Football Marketing

Crypto-based Socios.com takes naming rights to Argentina’s top flight Torneo

July 16 – The Argentina Football Association (AFA) have sold the naming rights to their top tier league to their crypto fan token partner Socios.com. The one-year deal will see the league renamed the Torneo Socios.com.

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Football Marketing

Lenovo take back of Inter shirt

July 16 – Inter Milan’s technology partner Lenovo has expanded its relationship with the club to become its back-of-shirt sponsor in a reported #3 million a year deal.

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Football Marketing

Astropay return to Burnley with sleeve patch in one season-deal

July 15 – Astropay has taken over the sleeve sponsorship of Premier League Burnley’s shirt for the 2021/2022 season, and becoming the clubs Official Payment Solutions Partner.

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Football Marketing

Grifols becomes signs 4-year sponsorship with UEFA Women’s Football

July 15 – UEFA Women’s Football has added medicines producer Grifols as its exclusive healthcare company partner in a four-year deal.

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Football Marketing

AS Monaco expand in Asia with two-season AYX deal

July 12 – French Ligue 1 club AS Monaco – which has been targeting an expansion of its regional marketing partnership base – has signed a two year deal with AYX, a sports data and entertainment company, to be the club’s regional partner in Asia.

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Football Marketing

JD take Norwich City sleeve patch for Premier League return season

July 9 – Premier League Norwich City, who in the last 10 days have announced Lotus as their new shirt sponsor and Joma as their new kit supplier, have now added sports and leisure retailer JD as their shirt sleeve partner for the 2021-22 season. 

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Football Marketing

AS Roma gear up with Hyundai logo on shirt back

July 7 – AS Roma and Hyundai Motor have extended their partnership with the car manufacture becoming the club’s main global partner for next season.

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Football Marketing

Qatar Airways lands on Concacaf in time for Gold Cup and 60th anniversary celebrations

July 7 – Concacaf are building on their links with Qatar with Qatar Airways committing to a confederation-wide partnership that sees the carrier becoming the Official Airline of the 2021 Concacaf Gold Cup that completed its final preliminary qualifying rounds last night in Fort Lauderdale, Florida.

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Football Marketing

Joma takes over at Norwich with record kit deal

July 6 – Norwich City, who have bounced back to the Premier League after a season in the English Championship, have unveiled Joma as the club’s new technical kit partner, in what the club says is a record-breaking sponsorship deal, believed to be worth £5 million a season.

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