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Sponsorship

West Ham sign second financial partner with Scope Markets deal

September 26 – Premier League West Ham have reached agreement with Scope Markets to become the club’s official online trading partner. The club already have financial services firm Bassett & Gold as their sleeve sponsor.

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Football Marketing

Adidas renew DFB deal through to 2026 and build case for Euro 2024 hosting

By Paul Nicholson

September 11 – Adidas, who have been the German national team’s official kit sponsor for more than 60 years, has extended the partnership until 2026.

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Football Marketing

Spanish telecom giant Telefonica drops Barca, Real and RFEF to focus on broadcast

August 5 – Spanish telecommunications company Telefonica will not be renewing its sponsorship deals with premium Spanish football brands Barcelona, Real Madrid or the national team.

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Football Marketing

Polish fintech firm crosses into new territory with Welsh national team deal

August 30- Polish online currency exchange and money transfer company, Conotoxia, has secured a four-year partnership with the Wales football team, its first in the UK.

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Football Marketing

Betway adds Hannover 96 to growing European club roster

August 30 – Betway have added to their growing European football sponsorship portfolio by signing a three-year-deal to become Hannover 96’s official betting partner.

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Football Marketing

Italian FA give greenlight to Serie A clubs to sell sleeve sponsorship

August 28 – With betting sponsorships currently scheduled to be outlawed in Italy in January, the Italian Football Federation (FIGC) has moved to open up new commercial opportunities for its clubs, allowing sleeve sponsorship position for the first time.

Read more …

Football Marketing

Liverpool, Schalke and Atletico Madrid add to Falken’s pan-European portfolio

August 28 – With the addition of Premier League Liverpool and the Bundesliga’s FC Schalke, and UEFA Supercup Champions, Atletico Madrid from LaLiga, tyre manufacturer Falken has taken to 21 the number of clubs it has secured official marketing partnerships with in Europe.

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Football Marketing

Cybersocky: Leicester City add FansUnite as first blockchain sports data partner

August 24 – Premier League Leicester City have taken a step toward the blockchain technology business announcing a global partnership with FansUnite Entertainment. Fans Unite becomes the club’s first Official Blockchain Sports Data Partner.

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Football Marketing

Blue jeans for reds – Liverpool sign Levis as ‘Denim’ partner

August 22 – Premier League Liverpool Football Club has agreed with Levi’s to become the club’s first Official Denim partner. No term or value was given for the deal.

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Football Marketing

Trading platform eToro to pay 7 Premier League club sponsorships in bitcoin 

August 21 – Online trading platform eToro, is using Bitcoin to pay for its sponsorship partnerships with seven Premier League clubs, the first time a club sponsor has paid for marketing inventory using cryptocurrency.

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Sponsorship

Man City on Cruzr control as UBTECH robotics deal extended

August 21 – Premier League champions Manchester City have extended their partnership with robotics company UBTECH. The deal, first signed in 2016, sees the robot maker designated as the Club’s Official Robot Partner.

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Football Marketing

Marathonbet starts a marketing sprint race in Italy with Lazio shirt deal

August 20 – In what is probably the shortest shirt sponsorship deal in Serie A history, online bookmaker Marathonbet has agreed with SS Lazio to take the club’s premium sponsorship position in a deal that will terminate in January 2019.

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Football Marketing

Bwin expands presence into second tier with St Pauli, Union Berlin and Dynamo Dresden

bwin

August 20 -. Online bookmaker bwin has strengthened its brand positioning in Germany across the top three tiers of the German league game becoming the exclusive betting partner of FC St Pauli, Union Berlin and Dynamo Dresden in the 2.Bundesliga.

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Football Marketing

TAG Heuer winds up Premier League deal for another year with connected watch promotion

August 15 – TAG Heuer has extended its partnership as Official Timekeeper of the Premier League for a further season. The Premier League will continue to play all matches run on TAG Heuer time, both on pitch and on broadcast signals worldwide.

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Football Marketing

Huddersfield Town connect with Abzorb for Cowshed stand sponsorship

August 15 – Premier League Huddersfield Town, hard on the heels of announcing fire engine maker Rosenbauer as a club sponsor, have added business telecoms provider Abzorb as an official partner.

Read more …

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