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Sponsorship

Gatorade expands Man City deal to include women’s team

March 6 – Just as England were celebrating their tournament win in the SheBelieves Cup in the US, one England’s top women’s teams was welcoming a new sponsor partner with Gatorade becoming the Official Sports Nutrition Partner of Manchester City Women.

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Football Marketing

Zoom focuses on Man City to drive international expansion

March 5 – US video communications provider Zoom has signed on to become Manchester City’s Official Enterprise Video Communications Partner in what is described as a multi-year deal. No figure has been put on the partnership.

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FIFA

FIFA lands Conotoxia as first local sponsor to U-20 World Cup in Poland

February 28 – Conotoxia has signed as the first local sponsor for the U-20 World Cup Poland 2019.

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Football Marketing

EFL lands Thai Airways extension to cover Wembley finals

February 19 – The English Football League (EFL) has extended its partnership with Thai Airways of the EFL’s five finals, the first of which – the Carabao Cup – will be played between Chelsea and Manchester City next weekend at Wembley.

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Football Marketing

Man Utd keep the sponsorship wave ride going with Maui Jim deal

February 18 – They might not be needed too often in Manchester, but Man Utd are never ones to be left in the shade when it comes to sponsorship and have agreed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.

Read more …

Football Marketing

Man Utd, a cut above the rest with new Remington global deal

February 8 – With Manchester United having spectacularly put the dark and brooding days of Jose Mourinho’s team management behind them with an unbeaten run since Ole Gunnar Solsjaer took over, so they continue to dominate in the marketing and sponsorship race.

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Football Marketing

Inter Miami FC hire London agency KIN for sponsorship sales

February 1 – New MLS franchise Inter Miami CF that will start play in 2020 has picked KIN Partners in London as its exclusive sponsorship sales representation agency.

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Football Marketing

Upwardly mobile Real Betis increase Alfa Romeo deal

January 7 –  Real Betis, currently in sixth in LaLiga’s top flight, have expanded their agreement with Italian car manufacturer Alfa Romeo who will now become one of the club’s main partners.

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Football Marketing

LaLiga brings in IMG as exclusive agency for global sponsorship sales

December 14 – LaLiga has brought in sports marketing agency IMG to boost its global sponsorship sales as it continues its international revenue drive.

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Football Marketing

Betting: Sky boss argues against TV match ad ban, Luton Town reject bookies’ money

By Paul Nicholson

December 11 – The debate over gambling ads in the UK has intensified with League One side Luton Town saying it has rejected sponsorship from betting companies while Sky CEO Stephen van Rooyen (pictured) has argued that banning gambling ads from being broadcast during matches will only drive that marketing spend online.

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esports

Adidas move into Chinese esports market with Lyon EDG sponsorship

December 11 – Adidas have signed their first eFootball sponsorship deal focussed on the Chinese market with Olympique Lyonnais backed Lyon EDG for their FIFA Online 4 team.

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Football Marketing

Cyber soccer: NordVPN join Liverpool’s global sponsor roster

November 20 – Online security specialist NordVPN has become Premier League Liverpool’s  Official Cyber Security Partner.

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Football Marketing

Chinese payment platform Alipay buys into UEFA’s national team competitions

November 12 – UEFA has secured more than €200 million after signing a deal with Chinese online payments platform Alipay to become a major sponsor of its national team competitions.

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Football Marketing

Adidas and Real Madrid close in on €1.1bn sponsorship renewal

November 6 – Reports from Spain indicate Real Madrid are on the verge of signing a €1.1 billion sponsorship renewal with Adidas.

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Football Marketing

Bookies looking for sponsorship edge could see boost for club shirt deals

By Paul Nicholson

October 17 – A self-imposed broadcast advertising ban by bookmakers on pre-9pm ads could drive UK betting sponsors and their marketing money back to clubs and drive up the value of premium shirt sponsorship positions.

Read more …

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