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Sponsorship

High stakes: UK Betting firms fearing backlash over football ads plot pre-emptive strike

betting ads on tv

By Paul Nicholson

October 8 – Growing fears within the UK betting business of a hardline approach to regulating how bookmakers market themselves has prompted one leading bookmaker to put in a pre-emptive strike and call for an industry-imposed ban on TV ads before the 9pm watershed.

Read more …

Football Marketing

Real Madrid and Barca head PL and Man Utd in sponsorship ranking; NBA tops table

October 8 – Premier League clubs make up six of the top 20 most commercially valuable sports rights-holders worldwide, but are behind Real Madrid and Barcelona globally, according to the newly launched POWA Index, a real-time sponsorship evaluation engine. 

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Football Marketing

AXA signs as Liverpool global partner with focus on Asian growth

October 4 – Premier League Liverpool have added insurer AXA as the club’s first Global Insurance Partner in what it describes as a multi-year deal. No value was given for the sponsorship.

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Football Marketing

West Ham sign second financial partner with Scope Markets deal

September 26 – Premier League West Ham have reached agreement with Scope Markets to become the club’s official online trading partner. The club already have financial services firm Bassett & Gold as their sleeve sponsor.

Read more …

Football Marketing

Adidas renew DFB deal through to 2026 and build case for Euro 2024 hosting

By Paul Nicholson

September 11 – Adidas, who have been the German national team’s official kit sponsor for more than 60 years, has extended the partnership until 2026.

Read more …

Football Marketing

Spanish telecom giant Telefonica drops Barca, Real and RFEF to focus on broadcast

August 5 – Spanish telecommunications company Telefonica will not be renewing its sponsorship deals with premium Spanish football brands Barcelona, Real Madrid or the national team.

Read more …

Football Marketing

Polish fintech firm crosses into new territory with Welsh national team deal

August 30- Polish online currency exchange and money transfer company, Conotoxia, has secured a four-year partnership with the Wales football team, its first in the UK.

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Football Marketing

Betway adds Hannover 96 to growing European club roster

August 30 – Betway have added to their growing European football sponsorship portfolio by signing a three-year-deal to become Hannover 96’s official betting partner.

Read more …

Football Marketing

Italian FA give greenlight to Serie A clubs to sell sleeve sponsorship

August 28 – With betting sponsorships currently scheduled to be outlawed in Italy in January, the Italian Football Federation (FIGC) has moved to open up new commercial opportunities for its clubs, allowing sleeve sponsorship position for the first time.

Read more …

Football Marketing

Liverpool, Schalke and Atletico Madrid add to Falken’s pan-European portfolio

August 28 – With the addition of Premier League Liverpool and the Bundesliga’s FC Schalke, and UEFA Supercup Champions, Atletico Madrid from LaLiga, tyre manufacturer Falken has taken to 21 the number of clubs it has secured official marketing partnerships with in Europe.

Read more …

Football Marketing

Cybersocky: Leicester City add FansUnite as first blockchain sports data partner

August 24 – Premier League Leicester City have taken a step toward the blockchain technology business announcing a global partnership with FansUnite Entertainment. Fans Unite becomes the club’s first Official Blockchain Sports Data Partner.

Read more …

Football Marketing

Blue jeans for reds – Liverpool sign Levis as ‘Denim’ partner

August 22 – Premier League Liverpool Football Club has agreed with Levi’s to become the club’s first Official Denim partner. No term or value was given for the deal.

Read more …

Football Marketing

Trading platform eToro to pay 7 Premier League club sponsorships in bitcoin 

August 21 – Online trading platform eToro, is using Bitcoin to pay for its sponsorship partnerships with seven Premier League clubs, the first time a club sponsor has paid for marketing inventory using cryptocurrency.

Read more …

Sponsorship

Man City on Cruzr control as UBTECH robotics deal extended

August 21 – Premier League champions Manchester City have extended their partnership with robotics company UBTECH. The deal, first signed in 2016, sees the robot maker designated as the Club’s Official Robot Partner.

Read more …

Football Marketing

Marathonbet starts a marketing sprint race in Italy with Lazio shirt deal

August 20 – In what is probably the shortest shirt sponsorship deal in Serie A history, online bookmaker Marathonbet has agreed with SS Lazio to take the club’s premium sponsorship position in a deal that will terminate in January 2019.

Read more …

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