August 14 – Italian Serie A team making inroads into the Chinese sponsorship market have been dominated recently by deals around Suning-owned Inter Milan, but now Juventus have stepped up their game with China Merchants Bank becoming an Official China Regional Partner and the Official Chinese Bank Partner until 2020.
August 14 – Asian online bookmaker M88 has become Premier League Leicester City’s official betting partner. M88 is a Mansion brand, the bookmaker already has deals with Bournemouth and Crystal Palace in the Premier League.
August 13 – Premier League Arsenal have signed a three-year partnership with Egypt’s Banque du Caire, its second official Egyptian partner following an agreement with the country’s Hyde Park Developments.
August 13 – Unilever brand Sure has partnered with Premier League clubs Chelsea, Manchester City and Everton in a sponsorship that will see the brand attached to real-time social mdia content reacting to key moments in each team’s matches.
August 10 – New launch online betting firm MoPlay has signed to become Premier League Watford’s sleeve sponsor. The announcement from the fast-moving gaming business follows on from the news earlier this week that it had become Manchester United’s official global gaming partner.
August 9 – They are probably the only club in the world with a fire engine manufacturer as a sponsor. Premier League battlers Huddersfield Town have signed a new partnership with Rosenbauer UK, a Yorkshire-based manufacturer of fire-fighting vehicles, appliances and equipment.
August 8 – Manchester United has agreed a sponsorship with blended Scotch whisky brand Chivas to become the club’s official global spirits partner.
August 8 – Philippines-based online gambling operator LETOU has become Internazionale Milano’s first Asian online gaming partner. It is also the first step into Serie A club sponsorship for the betting firm.
August 6 – Celtic have announced the highest ever shirt sponsorship deal for a Scottish club with online bookmaker Dafabet. The new agreement will run until the end of the 2025 season.
July 24 – Hyundai have added their first club sponsorship in Italy becoming AS Roma’s new Global Automotive Partner in a three-year deral that will see the Hyundai logo on the back of AS Roma shirts.
July 20 – Asian sponsors for Premier League clubs have generally been from the betting industry unless local sponsors. Crystal Palace have expanded away from the betting sponsor focus with a global partnership with Hong Kong logistics brand Royale International.
July 16 – Premier League West Ham United is swapping its MRF Tires sleeve sponsor for financial services firm Bassett & Gold. No term or value was given for the deal that sees an expanded sponsorship package than the previous one-year deal with MRF.
By Paul Nicholson
July 13 – French champions Paris Saint-Germain have signed a three-season official partnership with French motor manufacturer Renault.
July 12 – Championship play-off winners Fulham – who in doing so guaranteed themselves a £160 million three-season Premier League income stream – have capitalised further on their promotion with a club record two-year sponsorship with global betting brand Dafabet.
July 11 – Online bookmaker Betway, which has just added two top-tier LaLiga clubs to its sponsorship roster, has now signed its first Italian club, AS Roma.