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Sponsorship

Dafabet secure Premier League returners Fulham with record shirt sponsorship

July 12 – Championship play-off winners Fulham – who in doing so guaranteed themselves a £160 million three-season Premier League income stream – have capitalised further on their promotion with a club record two-year sponsorship with global betting brand Dafabet.

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Football Marketing

Betway agrees three-year AS Roma deal despite potential gaming sponsor ban in Italy

July 11 – Online bookmaker Betway, which has just added two top-tier LaLiga clubs to its sponsorship roster, has now signed its first Italian club, AS Roma.

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Football Marketing

Man City builds bridge over troubled water issues with Xylem partnership

July 11 – Manchester City have announced a global multi-year partnership with water technology company Xylem. The company will also partner with Man City’s sister club New York City FC and the Manchester City women’s team.

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Football Marketing

Chelsea sign Vitality as official health insurance partner 

July 10 – Vitality, already the stadium naming partner at Premier League Bournemouth, has become Chelsea’s official health insurance partner.

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Football Marketing

Marathonbet get deeper into CFG with Girona deal

July 6 – Hard on the heels of Betway having announced two new club betting sponsorship in LaLiga, Marathonbet has taken its first Spanish steps becoming the main sponsor of Girona FC.

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Football Marketing

Betway scores hattrick of LaLiga shirt sponsorships with Deportivo Alavés deal

July 5 – Betway appears to be mopping up shirt sponsor deals in LaLiga. Deportivo Alavés has become the European bookmaker’s third Spanish club in a two-year deal.

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Football Marketing

New launch LaBa360 rolls the dice with record sponsorship deal for Burnley

July 3 – Premier League Burnley have swapped main sponsor Dafabet for new launch gaming and betting brand LaBa360 in a record shirt sponsorship deal for the club.

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Football Marketing

Bundesliga’s Hertha Berlin, Eintracht Frankfurt and Stuttgart agree betting deals

June 28 – Online bookmaker and gaming sponsors have been active in Germany sealing deals Bundesliga clubs before the new season start. Hertha Berlin and Eintracht Frankfurt and VfB Stuttgart have all agreed deals in the past two days.

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Football Marketing

Leicester sign W88 as an official betting partner in 2-year deal 

June 28 – Premier League Leicester City have signed a two-year sponsorship with online gaming site W88 who will become the club’s Official Betting Partner for the 2018/19 and 2019/20 Premier League seasons.

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Football Marketing

PSG swap PMU for Unibet as betting partner in €3m deal

June 21 – French champions Paris-Saint-Germain have signed up Unibet as their official betting partner in a two-year deal worth €3 million.

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Football Marketing

LaLiga drives deeper into China with Dongfeng Fengguang car sponsorship

June 15 – LaLiga has Chinese automobile brand Dongfeng Fengguang as the Official China Regional Automobile Sponsor of LaLiga for the 2018-19 season. 

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Football Marketing

ManBetX focuses on Asia with 3-year multi-million LaLiga deal

May 30 – Maltese-based bookmaker ManBetX has become LaLiga’s official betting partner for Asia in a multi-million Euro three-year deal that will begin with the new season this September.

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Football Marketing

Kia puts its Europa League sponsorship into top gear at Geneva motor show

March 8 – The Europa League is widely regarded as the poorer sister of the Champions League but UEFA is taking every opportunity to promote its partnerships in the competition.

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Sponsorship

Budweiser to fill England’s sponsorship pot after Carlsberg depart

March 1 – Budweiser will step in to fill the official beer partnership slot of the England Senior Men’s team after Carlsberg end their 22-year association after the Russia 2018 World Cup.

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Football Marketing

Gazprom fuels UEFA Champions League sponsor roster with new 3-year deal

February 19 – European governing body UEFA have extended another of their Champions League sponsorship deals, this time with Gazprom for the 2018-2021 cycle. The Russian energy firm is the fifth sponsor to renew their deal. 

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