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Football Marketing

Liverpool flexes its sustainability credentials with SC Johnson partnership

September 21 – Premier League Liverpool have added SC Johnson as the club’s official cleaning and disinfectant partner, in a partnership that will include a focus on supporting its sustainability initiative.

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Football Marketing

Wolves band with Warner Music to launch record label

September 21 – Wolverhampton Wanderers have partnered with Warner Music UK’s Alternative Distribution Alliance to launch ‘Wolves Records’, the first record label by a UK football club.

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Football Marketing

188Bet scores Asian double with Liverpool and Bayern deals

September 21 – Asian online bookmaker 188Bet has signed three-year partnerships with Liverpool and Bayern Munich football clubs.

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Broadcast

Spurs build on Korean credentials with skySports TV deal

September 17 – Premier League Tottenham Hotspur have continued to build on the their South Korean links with an agreement with skySports to broadcast exclusive club content in Korea.

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Football Marketing

PSG build on wellness with ‘Smart Good Things’ sponsorship

September 17 – Paris Saint-Germain and drinks brand Smart Good Things have partnered in a three-year deal, with part of the profit pledged to charity. 

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Football Marketing

Sponsorship shot: Pop Caffè joins Inter Milan as official coffee partner

September 17 – Serie A champions Inter Milan’s owners have had a number of ‘wake up and smell the coffee’ moments financially in the last six months. Now they have a new brand of coffee to help them over those moments.

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Football Marketing

LaLiga beefs up sponsorship roster with 3-year Burger King deal

September 16 – La Liga and Burger King have struck a deal with the fast-food brand attaching its name to Spain’s top flight for three seasons. 

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Football Marketing

Enterprise refuel Europa League deal for new 3-year team

September 16 – UEFA has renewed another sponsor partner for the Europa League, where sponsorship now comes with the addition of the Europa Conference League, giving a sponsorship spread of 64 teams from 35 of UEFA’s 55 member associations.

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Football Marketing

Flamengo latest to take leap into Fan Token crypto-zone with Socios.com

September 16 – Socios.com are continuing their rapid expansion in football’s major national markets. Having announced a hook-up with Spain’s LaLiga already this week and launched their sell-out Fan Token issue with Premier League Everton, the blockchain-based crypto business has unveiled Brazil’s Flamengo as their latest partner.

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Football Marketing

Everton sell out 500,000 fan tokens in four minutes of launch trading 

September 15 – Everton sold out 500,000 fan tokens in their first offering on the Socios.com platform in just four minutes this morning.

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Football Marketing

Brand building or brand segmentation? LaLiga hives off ElClasico with its own visual id

September 15 – Brand identity gurus will tell you that ‘look and feel’ must be consistent and rigorously enforced across the whole property all the time. So LaLiga’s decision to create a special logo and brand identity for EIClasico is intriguing.

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Football Marketing

LaLiga’s Cadiz sign shirt sponsorship and Fan Token deal with Bitci

September 15 – Following in the footsteps of Valencia, Cadiz FC have become the second La Liga club to strike a crypto partnership as title sponsor, teaming up with Bitci for the current season.

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Digital platforms

LaLiga keeps up push into crypto-based fan engagement with Socios.com deal

September 15: Having launched their first major foray into blockchain and crypto last week with player card NFTs, in conjunction with fantasy game Sorare, LaLiga this week has followed up this week announcing a deal with Fan Token specialist Socios.com.

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Football Marketing

CFG’s Man City and NYCFC combine for joint WeWork partnership

September 14 – City Football Group (CFG) clubs Manchester City and New York City FC have signed a new partnership with office space provider WeWork.

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Broadcast

AFC cruising on sea and in air with Sport 24 syndication

September 14 – Having conquered most of the world’s ground territory in distributing its broadcast right to its major competitions, the Asian Football Confederation (AFC) has now taken to the skies and seas.

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