By Mark Baber
September 1 – C&C Group plc, and the Scottish FA have agreed a seven-figure deal for Tennent’s to be the official beer partner of the Scotland National Team for the next three years.
By Paul Nicholson
September 1 – Indonesian telecom operator Indosat has signed official telecom partner deals with three of Europe’s club giants – Arsenal, Barcelona and Inter Milan. The two-year deals will deliver exclusive content, breaking news and video to Indonesian fans.
By Paul Nicholson
August 31 – The Premier League closed off its fourth round of matches going into the first international break of the season having sold a total of more than 1.4 million tickets – a remarkable 95.8% of all tickets available.
By David Owen
August 30 – Dalian Wanda Group, the Chinese conglomerate which this year bought 20% of Atlético Madrid, claims to have become the world’s largest sports operating company after acquiring a US-based triathlon business for $650 million.
By Paul Nicholson
August 28 – Manchester United again top the weekly Insideworldfootball Twitter growth table in a week that saw overall growth across all Premier League club twitter activity, resulting in an overall increase in followers of 0.63% compared to 0.57% the previous week.
By Ben Nicholson
August 28 – Gatorade, a PepsiCo brand, has taken the Official Sports Drink sponsorship category for the UEFA Champions League, as part of the three-year deal signed by parent company PepsiCo last month.
By Tom Parsons
August 27 – A Barcelona-based study has found that Real Madrid and Portugal’s Cristiano Ronaldo has the strongest social media presence of all athletes in the world.
August 26 – Premier League Liverpool have renewed tyre manufacturer Maxxis for a further two year sponsorship, the second time it has extended its partnership with the club.
By Paul Nicholson
August 26 – Consolidation in the betting market is continuing with Irish bookmaker Paddy Power and betting exchange Betfair set to merge in a multibillion euro creating a combined business of more than €1.5 billion annually.
By Mark Baber
August 26 – Bayer 04 Leverkusen have settled the outstanding case with Teldafax following a recommendation from the Higher Regional Court in Cologne, thereby ending a long-running legal dispute with the insolvency receiver involved with the TelDaFax companies.
By Ben Nicholson
August 26 – As befitting their Forbes ranking of second spot in MLS clubs’ value, LA Galaxy has pushed on to add new partnerships to their business roster, and not just foreign imports to their playing roster.
August 25 – What happens in the dressing room stays in the dressing room, so the saying goes. But sometimes it spills over into the tunnel. Now Manchester City will bring all the tunnel action to fans via a user-controlled 360˚ Tunnel Cam that will broadcast via the club’s official YouTube channel.
August 25 – Premier League club West Ham United have announced Royal London as its Official Timing Partner in a two year deal that will cover the club’s final season at the Boleyn Ground and its first at the reconfigured Olympic Stadium.
By Paul Nicholson
August 21 – Expanding the digital experience to connect with more fans in more locations and in different ways, has become a holy grail for clubs worldwide. It is all about building big numbers of connected people to your brand. But what if that digital experience could be turned into a physical experience. Rather than just hearing and seeing action as it happens you could physically feel it as well.
By Paul Nicholson
August 21 – Manchester United have continued their seemingly unstoppable march to the top of the overall premier league club Twitter table, again clawing back more than 15,000 followers on the lead of table toppers Arsenal and Chelsea.