May 10 – Premier League Southampton have secured Virgin Media as the club’s sleeve sponsor in a three-year deal taking the partnership through to the end of the 2021/22 season.
May 10 – Genius Sports, via its Betgenius division, has been won the exclusive rights from Football Dataco to collect and distribute official betting data for all the professional league and cup competitions in English and Scottish football, including the Premier League and English Football League.
May 10 – Facebook, which is gradually becoming a broadcast rights competitor for premium tier live football rights, has signed a content deal with Conmebol for this Summer’s Copa America in Brazil.
May 9 – Barcelona, who have plans to enter a professional team in the US National Women’s Soccer League (NWSL), have hit a stumbling block over their kit supply deal with Nike.
May 9 – Arsenal have added a content layer to their ‘Visit Rwanda’ sleeve sponsorship via a deal with National Geographic.
May 8 – The experience of being in the stadium and experiencing the match live will be replicated tomorrow night in Las Vegas using virtual reality for the Liga MX play-off game between Club América vs. Cruz Azul.
May 3 – Football clubs and sports generally are missing out on £14 billion of sponsorship money annually, according to an analysis by sports marketing agency Two Circles.
May 3- Premier League AFC Bournemouth have renewed gambling group Mansion as lead sponsor for a fifth consecutive season.
May 3 – The Football Federation of Australia (FFA) and Westfield have extended the existing naming rights deal for the Matildas and the W-League in a 2-year deal.
May 3 – Premier League Liverpool has expanded their deal with global insurance brand AXA to include sponsorship of the club’s training kit.
May 1 – Macron have extended their kit supply deal with French top flight club OGC Nice through to 2024.
May 1 – RB Leipzig, currently third in the Bundesliga and heading for Champions League football next season, have renewed their sleeve sponsorship with real estate developer CG Gruppe.
April 30 – West Ham United have agreed to partner the blockchain-based fan engagement platform Socios.com. They are the first Premier League club to sign with Socios and join European clubs Paris Saint-Germain and Juventus on the platform.
April 30 – English top-flight women’s club Manchester City have renewed their partnership with Pioneer Group, an audio visual provider offering digital stadium solutions. No value was given for the deal.