Category: Football Marketing
December 13 – LaLiga has added Iranian telecommunications company Irancell as a new regional partner. Irancell has more than 230 million customers in 22 countries across Europe, Africa and the Middle East.
December 12 – The French Football Federation (FFF), has inked a content agreement with Chinese media company NetEase Media Technology.
December 12 – Spurs fans nostalgic for their old White Hart Lane stadium can now revisit the stadium via a 360 degree video on the web titled ‘The Lane 360’. It is the first football club video of its kind celebrating the dismantled stadium and allowing users to immerse themselves in a journey through the old ground, including watching archive footage.
December 11 – The Premier League’s tender for its domestic broadcast rights package for 2019-22 has seen the league boost the number of packages available to seven with a total of 200 live games (up from 168).
December 8 – Inter Milan, who have invested in building their content division via their new Inter Media House facilities, are seeing an immediate benefit with the club announcing they have passed the seven million fans mark on Facebook.
December 4 – The French Football Federation (FFF) have prolonged their commercial partnership with automotive manufacturer Volkswagen until June 2023.
December 4 – Daily Fantasy Sports (DFS) operator Oulala is looking to expand its platform into India via its new partnership with Australian technology firm Bravio Gaming which provides online digital entertainment solutions on a B2B and B2C basis.
November 30 – The English Football League (EFL) has signed airline Thai Airways as a new partner in a deal taking them to the end of the 2017/18 season and including the five finals (Carabao Cup plus the play-offs) that the league hosts at Wembley.
November 29 – Spain’s Banco Santander will join UEFA’s Champions League roster of sponsors from next season in a three-year deal, one of the first announcements of sponsors for the next cycle of deal being closed by TEAM Marketing.
November 29 – Real Madrid have extended and expanded their sponsorship with German cosmetics company Nivea in a five-year deal that will take them through to 2022. Male grooming brand Nivea Men first became a became a domestic partner of Real Madrid in 2013.
November 28 – BBVA Continental, a leading Peruvian bank, has become an official sponsor of the Peruvian Football Federation with a focus on the development of the lower divisions of Peruvian football and young talent in the country.
By Paul Nicholson
November 24 – FIFA and Alibaba seem to have re-announced a sponsorship for the Club World Cup that was first unveiled in 2015.
By Mark Baber
November 22 – Ahead of Black Friday when EA sports would expect to be selling lots of FIFA Ultimate Team coins, players have been complaining about multiple problems with the latest game update and say they will launch a boycott.
November 21 – Manchester United have signed a multi-year partnership with Melitta which will see the brand become the club’s first Official Coffee Partner. No value was announced for the deal which was also announced to Wall Street in the US where the club’s shares are traded.