February 3 – Spanish giant FC Barcelona is revamping its digital platforms which it sees as an under-exploited revenue stream. A new digital plan will see the launch of an OTT service and wider integration of digital technologies from e-commerce to ticket sales and integration with its new global membership programme ‘Culers’.
February 4 – The Argentine Football Association (AFA) has signed up fast food giant McDonald’s in a national team sponsorship that will activate around the AFA’s digital platforms.
February 3 – Qatar Airways has signed up as the latest sponsor of French club Paris Saint-Germain in a three-year deal, becoming a premium partner of the club.
January 31 – Brazilian giants Flamengo have taken legal steps against broadcast behemoth TV Globo over the league’s broadcast rights contract. Earlier this season, Flamengo and Globo fell out over a rights deal for Rio de Janeiro’s state championship.
January 31 – Major League Soccer (MLS) and U.S. Soccer have appointed Stats Perfom as their exclusive official data deal with Stats Perform.
January 30 – Betting companies are not being put off spending marketing money with English Championship clubs QPR and Millwall both agreeing new betting partner deals despite the warnings from the UK government that football needs to re-examine its relationship with bookmakers.
January 28 – Bookmaker Paddy Power is continuing its ‘unsponsor’ campaign by taking its branding off tomorrow’s League Two match between Newport County and Macclesfield Town – now tagged as Paddy Power’s second ‘Unsponsored Derby’ as part of its ‘Save Our Shirt’ campaign.
January 28 – FOX Sports in the US have swept up a premium package of broadcast rights from Concacaf including the Women’s Olympic Qualifiers that kick off tonight with Costa Rica vs Panama and the US vs Haiti.
January 27 – Britain’s Sports minister Nigel Adams has denounced football’s “dependency” on sponsorship from gambling companies and warned clubs to look for different income streams.
January 27 – More than 15 million football fans in Spain will watch matches live in public venues every season, according to new research findings released by Mediapro.
January 27 – Germany’s DFL has moved beyond its traditional football business and acquired an equity stake in MOVEZ, a mobile app start-up for football skills evaluation.
January 24 – Manchester City has launched an new content service across its digital platforms. Branded CITY+, it is the described as the ‘evolution’ of the club’s OTT offering launched last July.
January 23 – The race by Europe’s clubs to establish a digital advantage and take ownership positions in potentially game-changing technologies has another new entrant.
January 21 – David Beckham’s new franchise is holding talks with Qatar to secure a headline sponsorship for Inter Miami ’s first season in the Major League Soccer.
January 20 – Barcelona are the most popular club online in China, the Premier League is most influential competition and Cristiano Ronaldo is still the player that excites Chinese more than any other, according to the latest Red Card Report from Mailman, published last week, which ranks online performance in the country.