September 8 – Sports fashion retailer JD has become the first shirt sleeve sponsor of Premier League new boys Brighton & Hove Albion in an initial one season deal. No value was given for the sponsorship.
Category: Football Marketing
September 7 – Inter Milan have hooked up with Japanese company iCure to share best practices in the field of physiotherapy and rehabilitation as part of the Inter Academy Health project.
By Paul Nicholson at Soccerex, Manchester
September 4 – Facebook is coming of age as a serious marketing and broadcast option for football’s rights holders. Speaking at the Soccerex Global Convention that opened in Manchester today Jerry Newman, Facebook’s Sport Partnership Lead for EMEA, told clubs and leagues, “don’t procrastinate. Get out there.”
September 4 – Subbuteo is back and now with a European dimension with UEFA having licensed a Champions League edition of the table football game with Spanish owners Eleven Force. Meanwhile Subbuteo’s world body – Fédération Internationale de Sport Football de Table (FISTF) – has announced it will be staging its own 2017 European Champions League of Table Football on October 28 – 29 in Rochefort, Belgium.
September 1 – Real Madrid has teamed up with GoPro to produce an eight-part behind the scenes documentary – Hala Madrid – that will broadcast on Facebook’s new Watch video platform in the US.
By Mark Baber
September 1 – Inter Milan’s long refusal to get entangled with betting companies is now at an end as the Chinese-owned club has signed online bookmaker bwin as its first official betting partner.
September 1 – English Championship club Aston Villa, who have geared up for a promotion push back to the Premier League after a season in the second tier, have introduced a new dedicated travel service to get season ticket holders to Villa Park.
August 31 – Sportito Daily Fantasy Sports is to launch its full gaming offering in Germany following the acquisition of a gambling licence from the Malta Gaming Authority.
August 31 – The Chinese Football Association (CFA) has announced AirGoal as the new equipment supplier for China’s national team.
August 30 – Premier League or NFL, who has the bigger, better, faster, most skilful athletes? Whistle Sports in partnership with the NFL have picked up the challenge to find out via a series of tests that pits the athletes against each other.
August 30 – Premier League Bournemouth’s main sponsor Mansion has extended its deal with the club to include the sleeve sponsorship position. The club played with the new logo on its sleeve for the first time last weekend against Manchester City.
August 29 – UEFA have secured one of their long-standing partners, South Korean car manufacturer Kia Motors, as an Official Partner for the UEFA Europa League for three seasons from the start of the 2018/19 championship through to the UEFA Europa League final in 2021.
August 29 – LaLiga’s Espanyol has agreed a six-year main sponsorship deal with Mexico’s Riviera Maya tourist destination. The deal, estimated to be worth €12 million, will begin in January 2018 running through to 2023.
August 28 – The Scottish Women’s Premier League (SWPL) has signed a three-year six-figure title sponsorship with the Scottish Building Society, the first major sponsorship support of the two division league.
August 25 – Philippe Coutinho might be the only asset in Liverpool that isn’t selling at the moment. The club has announced that it has already sold out of some replica kit items while Irish airline Ryanair has said that its selling out of seats to Liverpool and Manchester on match days.