May 30 – Coming just in time for kick-off, FIFA has announced a sponsorship with tech giants Lenovo and its Motorola Mobility smartphone brand for the Club World Cup.
May 30 – Major League Soccer (MLS) has signed a multi-year agreement with Corpay, a global financial technology firm listed on the New York Stock Exchange, to serve as the league’s Official Foreign Exchange (FX) Provider.
May 30: The Saudi Pro League (SPL) has agreed a “a long-term strategic partnership” with Saudi Arabian Mining Company (Maaden) who will be named the Official Platinum Partner of the SPL until July 2030.
May 29 – Sevilla FC have announced a global ticketing partnership with Viagogo, positioning the international resale platform as an official distributor for matches at the Ramón Sánchez-Pizjuán Stadium. The agreement strengthens Sevilla’s international commercial strategy by offering verified matchday access to fans around the world.
May 29 – The Turkish Football Federation (TFF) has signed another sponsorship deal, this time brewing up a partnership agreement with one of Turkey’s largest coffee companies, Arabica Coffee House.
May 28 – Borussia Dortmund has announced a major sponsorship change, replacing long-time front-of-shirt partner Evonik with Vodafone Germany for the 2025/26 season.
May 23 – Tipico and the Deutscher Fußball-Bund (DFB) have confirmed the extension of their ongoing partnership.
May 22 – The Turkish Football Federation (TFF) has signed a one-year sponsorship agreement with NATA Holding, although the terms of the deal remain undisclosed.
May 21 – Coca-Cola is making its return to the Premier League, signing a new three-year deal to become the league’s official soft drink partner starting from the 2025/26 season.
May 21 – Continental Tire and Major League Soccer (MLS) have announced a multi-year extension to their partnership, continuing a successful 15-year relationship. As part of the renewed agreement, Continental Tire will remain the presenting partner of Sunday Night Soccer on MLS Season Pass on Apple TV.
May 20 – The Football Federation of Montenegro (FSCG) has agreed a deal with financial services provider OTP Group, its CKB Bank (Crnogorska Komercijalna Banka) becoming the sponsor of all Montenegro national teams.
May 20 – Brentford’s commercial partnership with Motors is entering a new phase, with the automotive platform elevating its recently acquired brand Cazoo to the forefront of its multi-year deal with the English Premier League club.
May 19 – Everton’s new home at Bramley-Moore Dock will officially be known as the Hill Dickinson Stadium, following a landmark naming rights agreement with the Liverpool-based legal firm reportedly worth £10 million a year.
May 15 – AS Monaco have extended their partnership with luxury French furniture brand Roche Bobois for another two seasons, as the club continues to grow one of the most expansive premium partnership portfolios in European football.
May 14 – Kaizen Gaming’s online betting brand Betano, which has been establishing a large footprint in football sponsorship, has become the main partner and shirt sponsor of Danish Superliga club Brøndby IF in a three-year deal beginning this August.