May 28 – Online bookmaker Betway has renewed its shirt sponsorship of West Ham for a further six years, an unusually long term for a betting company sponsorship which often are secured on one-season renewable deals.
May 22 – The Spanish Football Federation (RFEF) have moved to end their kit supply deal with German sportswear giant Adidas seven years early.
May 21 – The Football Association of Wales (FAW) has agreed a three-year partnership with MG Motor UK to become its Official Vehicle Partner.
May 14 – hard on the heels of the club renewing the sponsorship of Virgin media for is sleeve position, Premier League Southampton have announced new Chinese media business LD Sports as its main shirt sponsor.
May 3- Premier League AFC Bournemouth have renewed gambling group Mansion as lead sponsor for a fifth consecutive season.
May 1 – RB Leipzig, currently third in the Bundesliga and heading for Champions League football next season, have renewed their sleeve sponsorship with real estate developer CG Gruppe.
April 25 – One of Italian football’s most faithful and long term partners, Telecom Italia, has picked up what is probably the shortest ever title sponsorship for a premier national football competition.
April 12 – Liverpool has announced a regional partnership fiocussed primarily on South East Asia with food group, NH Foods Ltd.
April 9 – UEFA has signed a new four-year deal with FedEx Express who will sponsor a series of European national team football tournaments including being designated as the Official Logistics partner of Euro2020.
By Samindra Kunti
March 21 – In a landmark moment for English women’s football Barclays Bank signed a three-year, deal with the Women’s Super League. The top flight league will be rebranded as the Barclays FA Women’s Super League from next season.
March 20 – Women’s football is on a commercial roll. With nine nations confirmed as formally expressing interest to host the 2023 Women’s World Cup yesterday, the France 2019 Local and Organising Committee and FIFA have announced the sixth National Supporter sponsor for the World Cup to be played June 7 to July 7.
March 19 – With the end to the prohibition of online sports betting in the US, sports now starting to see the licensing of digital gaming operators, sports bodies have been quick to seize the marketing and sponsorship opportunities.
March 15 – UEFA has launched a multi-opportunity tender to be the ‘Beer Partner’ of the 2020 Euros which will be played in 12 host cities across Europe.
March 8 – Lucozade Sport has signed its first sponsorship in women’s football as the official sports drinks and hydration partner of the England Women’s team ahead of the France 2019 World Cup.
March 6 – Just as England were celebrating their tournament win in the SheBelieves Cup in the US, one England’s top women’s teams was welcoming a new sponsor partner with Gatorade becoming the Official Sports Nutrition Partner of Manchester City Women.