July 27 – US food delivery service Grubhub has formally announced their first major sports sponsorship, becoming the official food delivery partner of the 2021 Concacaf Gold Cup.
The sponsorship mirrors the marketing strategy of Just Eat Takeaway.com, Grubhub’s parent company, that in June was a major sponsor of the Euros and has taken a further sponsorship of UEFA’s major club and national team competitions.
During the Gold Cup Grubhub has had in-stadium signage on the LED boards, as well as integrations into the tournament’s pre- and post-game series, a takeover of the Gold Cup’s ‘Unbeatable Delivery of the Day’.
Grubhub has focussed its marketing message around the Gurbhub Guarantee,its promise of on-time delivery and the lowest price relative to competitors.
“The world of soccer represents a uniquely diverse fanbase with global representation, a similarity that we share with our wide array of restaurants and what makes our partnership with Concacaf’s Gold Cup such a great match,” said Stephanie Kopa, senior director of marketing at Grubhub.
Concacaf chief commercial officer, Heidi Pellerano, said:. “The fact that they chose Concacaf’s Gold Cup as their first venture into major sports is a testament to the popularity of soccer in our region, the reach of this great tournament and the passion of our fans.”
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