Everton sell out 500,000 fan tokens in four minutes of launch trading
September 15 – Everton sold out 500,000 fan tokens in their first offering on the Socios.com platform in just four minutes this morning.
Football Marketing
Brand building or brand segmentation? LaLiga hives off ElClasico with its own visual id
September 15 – Brand identity gurus will tell you that ‘look and feel’ must be consistent and rigorously enforced across the whole property all the time. So LaLiga’s decision to create a special logo and brand identity for EIClasico is intriguing.
LaLiga’s Cadiz sign shirt sponsorship and Fan Token deal with Bitci
September 15 – Following in the footsteps of Valencia, Cadiz FC have become the second La Liga club to strike a crypto partnership as title sponsor, teaming up with Bitci for the current season.
LaLiga keeps up push into crypto-based fan engagement with Socios.com deal
September 15: Having launched their first major foray into blockchain and crypto last week with player card NFTs, in conjunction with fantasy game Sorare, LaLiga this week has followed up this week announcing a deal with Fan Token specialist Socios.com.
CFG’s Man City and NYCFC combine for joint WeWork partnership
September 14 – City Football Group (CFG) clubs Manchester City and New York City FC have signed a new partnership with office space provider WeWork.
AFC cruising on sea and in air with Sport 24 syndication
September 14 – Having conquered most of the world’s ground territory in distributing its broadcast right to its major competitions, the Asian Football Confederation (AFC) has now taken to the skies and seas.
EA Sports embeds deeper with Serie A with title sponsorship and more teams
September 13 – EA Sports and Italy’s Serie A have announced a new exclusive partnership and licensee agreement giving the video game publisher exclusive license to 14 clubs as well as a series of competition activations.
Everton Fan Tokens launch Wednesday, Hibs go crypto
September 13 – Everton and Hibernians have become the latest clubs to enter the cryptocurrency world with the launch of fan tokens.
LaLiga launches player card NFTs on Sorare fantasy gaming platform
September 10 – Spain’s LaLiga is launching non-fungible token fantasy football cards for all its players, entering a partnership with the French platform Sorare.
Barca’s money troubles deepen as Rakuten look to end €55m shirt deal
September 10 – Financially troubled Barcelona are facing another hit on the their bank balances following shirt sponsor Rakuten’s decision to end their partnership and an almost halving of the deal for the current season.
Inter Fan Tokens to launch at €2 tomorrow
September 9 – Inter Milan will launch their $INTER Fan Token on the Socios.com fan engagement app tomorrow (Friday September 10).
Betway put money on Atletico Madrid’s international footprint
September 9 – Spain’s new advertising laws may have restricted promotion by betting and gaming firms in football domestically, but Spanish clubs are still proving to be attractive to the online betting business.
Arsenal cash-in with new global payments partner Sokin
September 8 – Arsenal have teamed up with global payments provider Sokin becoming the club’s money transfer partner.
bwin punts on UEFA’s Europa and Conference Leagues with first betting sponsorship
September 7 – Online betting giant bwin has become an Official Partner of UEFA’s Europa and Conference leagues for the three season 2021 to 2024 cycle.
Corinthians go crypto with Mercado Bitcoin sponsorship and fan token launch
September 6 – Mercado Bitcoin, Latin America’s largest cryptocurrency and digital asset exchange has taken a shirt sponsorship of Brazilian giants Corinthians in a deal that will also see the club’s Fan Token listed on the exchange.