Arsenal book in Hotels.com for multi-year sponsorship
October 11 – Premier League joint-leaders Arsenal have agreed a multi-year sponsorship with hotels.com that will see the booking website become the club’s exclusive hotel partner.
Football Marketing
Nike launch limited run of Earps shirt that sells out in hours
October 10 – Following months of anticipation and controversy, Nike has at long last unveiled a limited batch of highly sought-after Mary Earps England kits, causing a frenzy as they flew off the shelves within a matter of hours.
LaLiga and SportsBoost push deeper into AI developer worlds
October 6 – LaLiga partnered with sports startup accelerator SportsBoost, set up by legendary Spanish goalkeeper Iker Casillas, to hold a conference on Tuesday that probesd into the benefits of artificial intelligence through the lens of the sporting world.
Becks bangs the drum for a happy LGBTQ+ experience in Qatar as he launches Netflix doc
October 5 – David Beckham has fiercely defended his decision to accept millions of pounds from Qatar to serve as a football ambassador for last year’s World Cup.
EAFC ramps up launch promotion with Pepsi MAX deal
October 4 – Pepsi MAX and EAFC have partnered in a deal that will see EAFC 24 players have the chance to win exclusive in-game items via codes found on Pepsi MAX products.
Besiktas signs record sponsorship with Tüpraş for Istanbul stadium naming rights
October 5 – Turkey’s Besiktas says it has signed the most valuable sponsorship deal in its 120-year history with Turkey’s largest industrial Turkey – Tüpraş.
Panini to launch first WSL sticker collection
October 4 – The FA has announced a licensing partnership with Panini to create the first ever UK domestic football sticker collection to celebrate the Barclays Women’s Super League.
EFL offers new cycle of overseas broadcast rights as EPL partnership discussion on-going
October 3 – The English Football League (EFL) is tendering international broadcast rights to its three division (72 teams) for the 2024 to 2028 period.
Soccer Manager 2024 tops 2m sign ups on opening weekend launch
October 3 – Football management simulation game, Soccer Manager 2024, produced for Android and iOS, has scored more than 2 million players in its opening weekend, according to developers Invincibles Studio.
AC Milan builds on its fan engagement partnership with Snaifun
October 3 – Game app SNAIFUN, which runs news, quizzes and prediction content within a rewards mechanism, has become a premium partner of AC Milan.
Mollahasan announces Efbet renewal for Arda, then resigns
October 3 – Bulgaria’s Arda Kardzhali has renewed its sponsorship contract with the Bulgarian bookmaker efbet. The new contract is for five years but no value for the sponsorship has been announced.
Engelbert Strauss geared up for more UEFA work
September 29 – UEFA have announced German workwear brand Engelbert Strauss has renewed its partnership with both the UEFA Europa League and UEFA Europa Conference League for the 2024-27 club competition cycle.
Spurs supporters’ trust group protest Socios deal saying it exposes fans to financial loss
September 29 – Tottenham Hotspur Supporters’ Trust (THST) have expressed deep concern over the London club’s multi-year partnership with Socios.com, the cryptocurrency-based providers of club fan tokens who have been widening their digital fan-based marketing and commercial solutions.
StarCasino Sport circumvents Italian betting rules to agree Serie B sponsorship
September 29 – The Italian rules around betting and gaming advertising and sponsorship in football – and enshrined in the country’s ‘Dignity Decree’ – are clearly flexible.
Everton time Christopher Ward deal for WSL season kick off
September 28 – Everton Women’s team has announced a partnership with British watch brand Christopher Ward that will see the latter become back-of-shirt sponsors for the Merseyside club ahead of the Barclays Women’s Super League opener on Sunday.