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Football Marketing

OPPO plugs into Romanian federation with 2-year sponsorship

November 9 – The Romanian Football Federation (FRF) has signed a sponsorship agreement with Chinese consumer electronics manufacturer OPPO.

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Football Marketing

Saudi Pro League signs Medgulf sponsorship

November 8 – The Roshn Saudi Pro League has signed a sponsorship deal with insurance company Medgulf.

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Football Marketing

LaLiga keeps ball rolling on Puma deal beyond 2025

November 7 – Spain’s LaLiga has extended its official ball supplier deal with Puma. The current deal began with the 2019/20 season and was set to expire in summer 2025. 

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Football Marketing

APM secures AS Monaco main shirt deal 10 games into season

November 6 – Ligue 1’s AS Monaco has signed a new shirt sponsorship with fashion jewellery brand APM Monaco.

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Football Marketing

Rangers warm-up for holiday season with a dram or two with Douglas Laing

November 3 – Rangers have renewed their partnership with Douglas Laing that will see the Scotch Whiskey distiller, blender and bottler remain the 55-time Scottish champions’ official Spirits partner until the end of the 2024/25 season.

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Europe

Celtic ban the ‘unacceptable’ political march of the Green Brigade

November 1 – Scottish champions Celtic have banned season ticket holders belonging to the so-called Green Brigade, one of the club’s supporter groups, from attending home matches after “repeated incidents of unacceptable conduct”.

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Football Marketing

Leeds sign Asian deal with 12Bet as club pushes for Premier League bounceback

November 1 – Leeds United have signed an agreement with 12Bet that will see the sports betting company become the championship club’s Asian betting partner.

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Football Marketing

Gatorade keeps Milan monopoly with AC Milan renewal

October 30 – Italian giants AC Milan have renewed their partnership with Gatorade which will see the PepsiCo group’s brand continue as the Official Sports Drink of the Rossoneri Men’s and Women’s Team, during Serie A and UEFA Champions League matches.

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Football Marketing

Botev Plovdiv strike a chord with Radioplay Media

October 30 – Bulgaria’s Botev Plovdiv has signed a partnership with the largest and independent radio group in Bulgaria, Radioplay Media for the joint promotion of events and products.

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Football Marketing

Mitre extends FA partnership with release of new FA Cup ball

October 26 – Mitre has unveiled the official match ball for the FA Cup and Women’s FA Cup ahead of the start of the knock-out competitions next Friday. 

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Football Marketing

Man City renew Unilever global sponsorship for Rexona brand

October 26 – Treble winners Manchester City have renewed their long-term global partnership with Unilever brand, Rexona.

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Europe

Fortuna Düsseldorf pilot first of its free ticket matches and deliver a 7–goal thriller

October 25 – Bundesliga club Fortuna Düsseldorf have trialled the first match of their ‘Fortuna for All’ campaign, marking the beginning of a groundbreaking new initiative where fans can attend matches free of charge.

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Football Marketing

Argentina push into Europe with Smartsoft ‘digital’ sponsorship

October 25 – The Argentina Football Association has signed an agreement with Smartsoft that will see the online gaming software provider become an official digital sponsor of the world champions.

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Football Marketing

Juve extend sponsorship with Ganten for further 5 years

October 25 – Juventus have extended their deal with Chinese water company Ganten until 2028 – a deal that will take their partnership to 11 years.

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Broadcast

Serie A agrees cut in DAZN/Sky domestic TV deal to €4.5bn

October 23 – DAZN and Sky have renewed their Serie A broadcast deals for the next five seasons in a deal worth at least €4.5 billion.

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