April 22 – Brazilian club São Paulo have announced the termination of their sponsorship agreement with Viva Sorte following a conflict of interest with the club’s title sponsor Superbet.
April 22 – While most 37-year-olds are shopping for sensible footwear, Lionel Messi’s feet remain one of the world’s most valuable real estate investments.
April 22 – The Bulgarian Football Union (BFU) has signed a tripartite agreement with the Junior Achievement Bulgaria Foundation (JA) and the Association for Production, Storage and Trading of Electricity (APSTE) to increase the financial literacy and entrepreneurial skills of junior and youth national football teams.
April 17 – Major League Soccer has deepened its relationship with performance intelligence firm Kitman Labs in a move that could help stitch together a more coherent player development pathway across the United States and Canada — from academy level through to the first team.
April 17 – Paris Saint-Germain (PSG) and Visit Rwanda have extended their partnership until 2028 despite growing concern over the actions of Paul Kagame’s regime.
April 17 – Bulgaria’s Levski Sofia has signed a two-year sponsorship agreement with the online retail company NostroLux. The agreement will come into effect in August this year, when the new season starts in Bulgaria.
April 17 – Spain’s Villarreal CF continues its quiet infiltration of the US youth soccer market with the opening of an academy in Hailey, Idaho—marking the club’s 14th affiliated academy in North America.
April 17 – FC Barcelona’s sponsorship with music streaming giant Spotify continues to blend football with music, with the upcoming El Clasico against Real Madrid on May 11 seeing the club feature Travis Scott branding on their iconic Blaugrana shirt.
April 17 – FC Union Berlin’s main sponsor HomeToGo has dreamed up a novel way for supporters to spend more time at their beloved Stadion An der Alten Försterei – by letting them literally spend the night there.
April 16 – French football is once again teetering on the brink of a financial crisis after domestic media partner DAZN rejected a compromise to end the Ligue 1 broadcast deal.
April 16 – The Football Federation of North Macedonia has signed a sponsorship agreement with Vitaminka Prilep, one of the country’s largest food companies.
April 15 – LaLiga has confirmed a major overhaul of its audiovisual production structure, appointing Host Broadcast Services (HBS) and Telefónica Servicios Audiovisuales (TSA) as its lead production partners for the next five seasons—while notably retaining control over content generation, a decision that signals a new phase in the league’s strategy to align broadcast output more closely with commercial partnerships and brand identity.
April 14 – The iconic experience of completing a Panini sticker album during major tournaments has long been a cherished tradition for football fans worldwide. Now, in a groundbreaking development, Egypt’s Al Ahly FC has become the first Middle Eastern club to be featured in the renowned Panini sticker collection, marking a significant milestone in the club’s global expansion.
April 14 – Former World Player of the Year, Cristiano Ronaldo has done everything on the field of play, and now he is attempting to conquer the silver screen joining forces with British filmmaker Matthew Vaughn in creating an independent film studio.
April 11 – AS Monaco have announced a new five-year partnership with Japanese sportswear manufacturer Mizuno, who will become the club’s official kit supplier from July 1, 2025.