By Paul Nicholson
August 22 – In a massively changed sports landscape, WPP, the largest marketing and advertising services company in the world is continuing to grow its sports practice – which provides sports marketing and advisory businesses under an integrated banner. CEO of the WPP Sports Practice, Dominic Grainger, spoke exclusively to Insideworldfootball.
August 25 – Premier League club Brentford have partnered with Visit Tampa Bay in the US.
August 25 – All forms of betting may be illegal in Saudi Arabia, but the rules do not extend to Saudi-owned Newcastle United who have announced a multi-year partnership with online bookmaker Sportsbet.io.
August 25 – The Albanian Football Federation (FSHF) has signed a 3-year TV deal with MCN TV for exclusive rights to the Albanina First Division (Abissnet Superior), Second Division, and Albanian Cup and SuperCup matches.
August 24 – Nike have confirmed that they will sell England goalkeeper Mary Earps replica shirts in limited quantities after the lioness stopper spoke out against the lack of goalkeeper shirts on sale at the tournament.
August 23 – The Football Federation of Kosovo (FFK) has signed a sponsorship deal with the travel agency Bon Voyage who will become the naming rights sponsor of the newly formed Kosovo U21 Football Championship – the newly named Bon Voyage Superleague U21.
August 24 – Italian giants AC Milan have announced a multi-year partnership with real estate portal idealista starting with the 2023/24 season.
August 23 – Adidas has unveiled the match balls for the UEFA Champions League and UEFA Women’s Champions League ahead of the beginning of the 2023/24 campaign next month.
August 23 – The U.S. Soccer federation has agreed a global, long-term partnership with Sportradar for the collection and distribution of the federation’s betting data and content.
August 23 – Leicester City, relegated from the Premier League last season but now joint top of the Championship, have extended their partnership with online sports betting and casino brand Parimatch, managed by Gibraltar-based online gambling operator BVGroup.
August 22 – Bulgaria’s Botev Plovdiv has renewed its shirt sponsorship deal bookmaker WINBET. The new contract between the club and Bulgaria-headquartered bookmaker is for one year.
August 22 – Newcastle United are set to replace sportswear manufacturer Castore with leisurewear giant and former long-term sponsor Adidas in a five-year deal reportedly worth hundreds of millions of pounds.
August 22 – Online bookmaker Esportes da Sorte has renewed its sponsorship of Brazil’s regional Paulista Football Federation (FPF) for the 2024 edition of Paulistão.
August 21 – England Captain Harry Kane, who scored on his Bundesliga debut for Bayern Munich at the weekend, has signed a first-of-its-kind lifetime boot deal with sportswear brand Skechers.
August 18 – LaLiga has signed Visit Saudi as the Spanish leagueps new Official Travel destination and and global sponsor.