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Football Marketing

StarCasino Sport circumvents Italian betting rules to agree Serie B sponsorship

September 29 – The Italian rules around betting and gaming advertising and sponsorship in football – and enshrined in the country’s ‘Dignity Decree’ – are clearly flexible.

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Football Marketing

Everton time Christopher Ward deal for WSL season kick off

September 28 – Everton Women’s team has announced a partnership with British watch brand Christopher Ward that will see the latter become back-of-shirt sponsors for the Merseyside club ahead of the Barclays Women’s Super League opener on Sunday.

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South America

Chile bans betting sponsorship, killing new naming rights deal for top leagues

September 27 – Chile is cracking down on the betting industry in-country. Earlier this month the Supreme Court of Justice declared betting illegal and blocked 23 online betting sites.

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Football Marketing

Newcastle adds BetMGM UK to its bookmaker alliances

September 27 – Saudi-owned Newcastle United has added a third betting partner – BetMGM UK – to its sponsorship roster.

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Digital platforms

EA Sports releases competitive e-sports eco-system for EAFC24 video game

September 25 – Electronic Arts Sports, which is driving the launch of EAFC 24 following its split with FIFA’s brand naming of its video game, has announced its e-sports programme for the hit game, donned EA Sports FC Pro.

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Sponsorship

Entain’s Polish bookie brand STS picks up local rights for UEFA club competitions

September 24 – Polish sports betting operator STS has acquired the rights for the UEFA’s Europa League and Europa Conference League in Poland for the 2023/24 campaign. 

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Africa

CAF dials in Tecno Mobile as AFCON 2023 sponsor; Motsepe promises more to come

September 22 – The Confederation of African Football (CAF) has inveiled technology company TECNO Mobile as a sponsor of the 2023 Africa Cup of Nations.

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Football Marketing

AC Milan raise the sponsorship bar with BOEM hard seltzer brand

September 22 – AC Milan have announced an all-new partnership with Italian Hard Seltzer producers BOEM that will see the alcoholic beverage become the Official Hard Seltzer of the Rossoneri.

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Football Marketing

Olympiakos gear up for new FlexCar deal

September 21 – Greece’s Olympiakos has signed a 3-year sponsorship deal with the car rental company FlexCar, the club announced.

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Europe

Spanish women agree to end boycott; RFEF commit to immediate change, but is Rocha staying?

September 20 – Most of Spain’s women’s World Cup-winning players ended their boycott of the national team early today following an overnight meeting with officials and a promise from the country’s football federation (RFEF) that it would make “immediate and profound changes”.

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Football Marketing

Liverpool deliver UPS as new global logistics partner

September 20 – Premier League Liverpool have unveiled UPS as the club’s first Official Global Logistics and Shipping Partner in a new multi-year partnership.

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Football Marketing

Heineken refreshes the 25-year UEFA Champions League deal other beer brands can’t reach

September 19 – Dutch brewers Heineken have renewed their long-standing partnership with the UEFA Champions League until 2027.

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Football Marketing

P&G take first SuperLig sponsorship in Turkey with Samsunsport shirt deal

September 19 – Turkey’s Samsunspor has signed a shirt sponsorship agreement with P&G brands Old Spice and Head & Shoulders.

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Broadcast

IMG renew broadcast and betting data deal with Aussie A-Leagues

September 19 – IMG has renewed exclusive international broadcast, betting data and video rights to the men’s and women’s A-League competitions in Australasia.

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Broadcast

UAE’s Starzplay launches ‘The Italian Dream’ reality talent show with Serie A

September 19 – Italy’s Serie A has announced a partnership with TV streaming platform STARZPLAY, alongside PureHealth and Image Nation Abu Dhabi, as they prepare to launch collaborative original football reality TV show ‘The Italian Dream’.

Read more …

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