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Football Marketing

Ukraine’s Dynamo Kyiv kicks off season with VBET as new shirt sponsor

July 31 – Ukraine’s Dynamo Kyiv has replaced online bookmaker FAVBET with another online bookmaker, VBET, as the club’s main sponsor in a one-year deal.

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Football Marketing

EA and Premier League combine with US Soccer Foundation for NJ mini-pitch

July 31 – The Premier League and EA Sports have teamed up with the US Soccer Foundation to build a state-of-the-art mini pitch in their latest effort to provide community access to football.

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Digital platforms

Bundesliga targets boost in US fan engagement with Minute Media deal

July 27 – Germany’s Bundesliga have struck a partnership with digital publisher Minute Media in an effort to increase fan content and engagement in the United States.

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Digital platforms

Stats Perfom adds Swiss league to official data provision portfolio

July 27 – The Swiss Football league (SFL) has chosen Stats Perform as its official data partner in a three-season deal that will run into 2026 and boost the league’s real time statistics and visual data content for fans.

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Football Marketing

Belgian lottery renews Lotto Park naming rights with Anderlecht

July 25 – The Belgian national lottery – Nationale Loterij – has renewed its club sponsorship of RSC Anderlecht including the naming rights to the stadium. 

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Broadcast

Albanian FA tenders domestic broadcast rights for next three seasons

July 25 – The Albanian Football Federation (FSHF) has issued a tender for the sale of the TV rights to the First League, Second League, the Super Cup and the Albanian Cup tournament.

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Football Marketing

Polish bookie STS moves into club market with two new deals

July 25 – Polish bookmaker STS has agreed new sponsorships with Polish clubs Korona Kielce and GKS Katowice. 

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Aus-NZ 2023

England’s Earps gets shirty over Nike’s lack of goalkeeper jerseys

July 21 – England goalkeeper Mary Earps says she is hurt and disappointed that fans cannot buy a replica of her shirt for the second tournament running.

Read more …

Football Marketing

Premier League partners with Destination Sport for delivery of Summer Series in US

July 21 – With Premier League clubs head for the East coast of the US for pre-season friendlies as part of the Premier League Summer Series, Destination Sport Travel Group has announced a new partnership with league for its sport travel brand Sportsbreaks.com.

Read more …

Football Marketing

Skin in the game. Estée Lauder targets China with Man Utd deal

July 21 – Manchester United have signed a regional sponsorship with Estée Lauder, focusing on the club’s fanbase in China and the Asia Pacific region.

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Football Marketing

AEK renews online retailer CAR.gr for a further two years

July 20 – Greek champions AEK Athens have extended their back-of-shirt sponsorship with CAR.gr for a further two years.

Read more …

Football Marketing

MSC Cruises docks on AC Milan’s sleeve

July 20 – MSC Cruises have picked up the sleeve patch of AC Milan’s shirt in a multi-year deal that will start this weekend when AC Milan meet Real Madrid at the Rose Bowl in Los Angeles as part of the Soccer Champions Tour 2023.

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Football Marketing

Visa renews US Soccer deal until 2028 with focus on gender parity

July 19 – Visa has renewed its sponsorship of the U.S. Soccer Federation (USSF) until 2028, remaining as the exclusive payment services partner of the men’s and women’s teams.

Read more …

Football Marketing

Kumho Tire treads new global path with AC Milan deal

July 19 – South Korean Kumho Tire has become a premium partner of AC Milan and the club’s new Official Tire Partner in what is described as a long-term partnership.

Read more …

Football Marketing

Peloton takes Liverpool sponsorship for a spin

July 19 – Premier League Liverpool have agreed a multi-year partnership with Peloton, who become the club’s first digital fitness partner.

Read more …

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