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Football Marketing

Beer brand Castel returns to sponsorship of Malawian football

April 18 – Beer brand Castel has returned to sponsor Malawian football with an €887,000 (1 billion Kawcha) commitment to the local challenge cup.

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Football Marketing

Brazil’s Serie A renews 5-year Assai naming rights for a further season

April 18 – Brazilian wholesaler Assaí Atacadista has extended its title sponsorship of Campeonato Brasileiro Série A for a further season.

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Digital platforms

EA Sports FC brand launched globally as video gamer ends its FIFA friendly

April 14 – EA Sports has started the brand building for its EA SPORTS FC title that will launch at the end of the year, ending EA’s use of the FIFA brand after a 20-year association.

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Concacaf

Volkswagen Canada accelerates into another 5 years of Canadian Premier League sponsorship

April 14 – With just two days to go to the start of the season the Canadian Premier League (CPL) has announced it has renewed its longstanding partnership with Volkswagen Canada through 2028.

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Aus-NZ 2023

Visa adds 33 new players to Team Visa programme ahead of 2023 Women’s World Cup

April 12 – FIFA sponsor Visa has unveiled the names of 33 women players who it will sponsor via its Team Visa programme up to and through the Women’s World Cup Australia & New Zealand 2023.

Read more …

Football Marketing

Online bookie Tonybet agrees multi-year sponsorship with Canadian Premier League

April 13 – The Canadian Premier League (CPL) has unveiled online gaming company tonybet as its Official Sports Betting and Online Casino Partner in a multi-year deal.

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Football Marketing

Chinese motor brand Haval parks on back of CSKA’s shirt

April 12 – Bulgaria’s CSKA Sofia has signed a new shirt sponsorship deal with Chinese car brand HAVAL.

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Aus-NZ 2023

Jacob’s Creek breaks new sponsorship ground as first wine sponsor of WWC 2023

April 5 – Australian wine brand Jacob’s Creek has become an Official Supporter of the Women’s World Cup 2023 that kicks of July 20.

Read more …

Concacaf

CPL dials in telecoms giant Telus for 2023 kick off and a five-year deal

April 6 – The Canadian Premier League (CPL) has unveiled Telus as the league’s Official Telecommunications, Digital Health and Home Security Partner in a five-year deal.

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Football Marketing

AFA builds on World Cup win with Dafabet deal for Asia

April 4 – Capitalising on their world cup win, the Argentine Football Association (AFA) has agreed a two-year regional sponsorship agreement for Asia with Dafabet.

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Football Marketing

Axi renews Man City deal, trading up to include women’s team

March 31 – Manchester City has renewed its global multi-year partnership with financial trading platform Axi,expanding the partnership to include the club’s women’s team.

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Football Marketing

AC Milan dials in AfinnaOne and bakes deal with Molina Casillo

March 31 – AC Milan has added two new commercial partners. Telecommunications company AfinnaOne is the club’s new Telco Partner while Italian flour miller and baker Molino Casillo, becomes an official partner.

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Football Marketing

Carling agrees 3-year Welsh sponsorship as the Dragons fire up Euro 2024 campaign

March 30 – Carling, the UK’s best-selling lager, has agreed a new three-year sponsorship of the Welsh FA that will run through Euro 2024 qualifying and up to the end of the 2026 World Cup.

Read more …

Concacaf

Enterprise belted in for St Louis City’s record breaking MLS debut

March 30 – St. Louis City SC, whose debut in the MLS this season has seen them set debut records winning each of their first five games, has added car rental business Enterprise as a ‘Founding Partner’ sponsor in a wide-ranging multi-year agreement.

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Football Marketing

African bookmaker SportyBet picks up Man City regional rights

March 29 – Manchester City has signed a new regional partnership with SportyBet who will become the club’s Official Betting Partner in Africa.

Read more …

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