March 27 – Bulgaria’s CSKA Sofia have signed a partnership agreement with Driblab, a global leader in football data analysis, to integrate advanced technology into their scouting and performance processes.
March 26 – Manchester City Women have announced a new global partnership with Hytro, a leading innovator in Blood Flow Restriction (BFR) wearables, as part of their commitment to integrating cutting-edge sports science into elite women’s football.
March 25 – The Argentine Football Association (AFA) has secured HSBC as its new regional sponsor in India and Singapore, furthering its international expansion strategy.
March 25 – The Football Federation of Montenegro (FSCG) and Crnogorski Telekom have renewed their cooperation for another year. The country’s largest telecommunications company is one of the FSCG’s longest-standing sponsors, with the pair having been partners for 18 years.
March 25 – Globo, the giant of Brazilian broadcasting, has renewed its right agreement with the Brazilian Football Federation (CBF) to air elite men’s and women’s competitions.
March 21 – After a break of nine years, UEFA has resigned Carlsberg as an official global sponsor of UEFA men’s and women’s national team football through 2030.
March 21 – Marriott Bonvoy has been unveiled as the latest heavyweight partner of Hong Kong’s soon-to-be-opened Kai Tak Sports Park (KTSP), in a multi-year deal that positions the global hotel group at the heart of Asia’s newest sports and entertainment hub.
March 20 – Atalanta BC are aiming to convert their recent on-field success into commercial growth, partnering with sports technology firm Deltatre to deliver a complete overhaul of their digital infrastructure.
March 20 – UEFA and Carlsberg have announced a long-term partnership, making Carlsberg the official beer partner of European football’s governing body.
March 20 – The UK’s landmark Football Governance Bill has moved a step closer to becoming law after clearing its final hurdle in the House of Lords — but efforts to force a sweeping ban on gambling sponsorship in football have been soundly defeated.
March 19 – Manchester City Women have signed a unique global partnership with leading period underwear brand snuggs, marking the first time the club has brought on an official partner in this space.
March 19 – A peak UK TV audience of nearly 8 million watched Newcastle United upset Liverpool 2-1 at Wembley on Sunday to claim the 2025 Carabao Cup, ending a 70-year wait for major domestic silverware.
March 19 – The Croatian Football Federation (HNS) has signed a sponsorship agreement with the Croatian National Post.
March 18 – The National Women’s Soccer League (NWSL) is going global after announcing new international media partnerships for this season. Coverage will include Europe, Asia and Latin America, providing access to live NWSL matches and highlights for over 130 countries around the world.
March 17 – Premier League Liverpool have entered into a multi-year global partnership with Visit Maldives, naming the island nation as the club’s official tourist destination partner.