April 10 – Chelsea have signed a new global partnership with Vietnamese technology giant FPT Corporation, aiming to accelerate the club’s digital transformation and expand their global reach.
April 9 – PepsiCo, who have been a supporter of UEFA Women’s Football since 2019, have renewed their sponsorship until 2030.
April 9 – Rhode Island FC, who debuted in the US’s second tier USL Championship in 2024, will open their second season in their new stadium with a new corporate partner, Centreville Bank, who have bought the stadium naming rights.
April 8 – Cristiano Ronaldo’s off-pitch brand continues to expand with the launch of the first CR7 LIFE flagship store and museum in Hong Kong, marking the footballer’s most ambitious commercial move in Asia to date.
April 7 – The rocky relationship between broadcaster DAZN and France’s Ligue 1 (LFP) has hit a new low with DAZN considering cancelling its contract at the end of the domestic season.
April 7 – AC Milan have announced a new regional partnership with Reals, a leading sports betting and online gaming company in Brazil, as the Rossoneri look to deepen their presence across Latin America. The agreement sees Reals become the Official Regional Betting Partner of the club in the region.
April 7 – German club Borussia Dortmund is always at the forefront of innovative ideas, and their latest partnership pairs football with the pig-skin variety of football as they have collaborated with the Pittsburgh Steelers of the National Football League (NFL).
April 4 – Premier League Brentford have added a new name to its growing commercial portfolio, announcing a partnership with UK-based security specialists DeterTech as the club’s official site security partner.
April 3 – The National Women’s Soccer League (NWSL) continues to go from strength to strength, announcing a multi-year sponsorship deal with communications giant AT&T.
April 1 – As UK households brace themselves for increased energy, water and council tax bills starting this week, the English Football League (EFL) and Smart Energy GB have extended their partnership to support football fans in managing rising energy costs.
April 1 – AS Monaco and VBET have locked in a long-term partnership extension, securing their collaboration until 2029 in a move that strengthens both brands in the highly competitive sports betting market.
March 31 – Manchester City has strengthened its commercial presence in Southeast Asia by securing a new regional partnership with Vietnamese energy drink brand Wake-Up 247. The deal sees Wake-Up 247 become the club’s Official Energy Drinks Partner in Vietnam, reinforcing City’s growing influence in one of football’s fastest-expanding markets.
March 28 – As the Hispanic community continues to grow in the United States, it’s no surprise that the Federacion Mexicana de Futbol (FMF) has teamed up with Soccer United Marketing (SUM) to announce a multiyear partnership with the El Mexicano brand.
March 27 – Atlético de Madrid have secured a major tech ally in their fight against evolving cyber threats by announcing Google Cloud as their official cybersecurity partner.
March 27 – Bulgaria’s CSKA Sofia have signed a partnership agreement with Driblab, a global leader in football data analysis, to integrate advanced technology into their scouting and performance processes.