March 17 – Southern Florida may be part of the United States but its Latin American influence is undeniable with over 70% of Miami’s population Spanish speakers, which has led Lionel Messi and his Inter Miami CF club to team up with the German language platform, Babbel.
March 17 – Bulgaria’s Levski Sofia has signed a partnership with the world-famous sports hat company New Era. The partnership has been orchestrated by Bulgarian company Sport Depot, which has been working with Levski in recent years.
March 14 – The Turkish Football Federation (TFF) has signed a two-year sponsorship deal with perfume company MAD Parfumeur, which will become the sponsor of the Turkish men’s and women’s national teams. MAD Parfumeur is a Turkish company that operates internationally with a total of 71 stores in 13 countries in four continents, namely Europe, Asia, Africa, and Australia.
March 13 – For a decade German car manufacturer Audi has maintained a strong, loyal partnership with Major League Soccer (MLS) and in 2023 became the presenting sponsor for the MLS Cup, which crowns the end–of–season champions.
March 12 – Dutch giants in football and beer have struck a deal that will see the Heineken brand become the official pouring partner of AFC Ajax, the four-times European Cup winner for the next 10 years.
March 12 – The North Macedonian Football Federation (FFM) has signed a sponsorship agreement with Grand Auto – the official dealership for motor brands Ford, Hyundai, MG Motor and Chery for North Macedonia.
March 12 – Gaining traction in the crowded Chicago sports market is always a challenge, however, the Chicago Stars Football Club of the National Women’s Soccer League (NWSL) have come up with a novel way of turning heads in the Windy City.
March 11 – Australian broadcaster SBS Sports has just secured the free-to-air rights for the 2025 Major League Soccer (MLS) season. Under this agreement SBS will air a featured match under the banner of Sunday Night Soccer every Monday morning.
March 11 – Serie A giants Juventus have previously spent time conquering European and Italian football, and they have now set their sights on the moon after announcing a partnership with Lunar Outpost, an aerospace company focused on space mobility and sustainability.
March 11 – The Romanian Football Federation (FRF) has signed a new sponsorship agreement with official partner 5 to go which will run until 2031.
March 10 – Premier League Liverpool have secured a major commercial boost by reuniting with Adidas in a kit deal reportedly worth at least £60 million per year.
March 10 – Following in the steps of ‘All or Nothing’, Amazon Prime has just released ‘For the Win: NWSL’, the first docuseries devoted to the National Women’s Soccer League, and the story of the 2024 play-offs.
March 7 – Toyota Canada has joined forces with the Northern Super League (NSL) as its exclusive automotive partner, taking a huge step in supporting the growth of women’s soccer in the region.
March 7 – The Ghana Football Association (GFA) has renewed its partnership with Decathlon Ghana, reaffirming a collaboration that has been a steady pillar of support for football development in the country over the past four years.
March 6 – Manchester City have announced a partnership with Radisson Hotel Group to develop a new 401-room hotel at the Etihad Campus, set to open in late 2026.