Heads up. Barca’s New Era cap deal launches first collection
November 4 – Barcelona have appointed New Era as their official headwear licensee marking the deal with the launch of a new headwear collection.
Partnerships
Liverpool link with Trimble for Academy redevelopment
November 3 – Football isn’t just played on the pitch anymore, with Liverpool’s new global partnership with software technology business Trimble being another sign that the game’s future lies in data, design, and digital precision.
Kings League pens global partner with UNICEF to mobilise audiences
October 30 – Kings League has announced a global partnership with UNICEF aimed at mobilising sport and digital audiences around key issues affecting children and young people, including mental health, gender equality and children’s rights in the digital world.
Saudi money helps launch OFC Pro League in Oceania
October 28 – The Saudi Tourism Authority (STA) will invest close to $20 million to help launch the new OFC Professional League for clubs across the Oceania region.
FIFA partners with Global Citizen to raise $100million to expand education access globally
October 28 – FIFA and Global Citizen have announced the formation of the FIFA Global Citizen Education Fund Advisory Board, marking the next step in the initiative’s goal to raise $100 million to expand global access to education and football for children.
AC Milan clinch Coca-Cola tie-up, add DJ booth
October 23 – AC Milan have announced a new partnership with Coca-Cola, with the global drinks giant becoming the club’s Official Soft Drink Partner and its sports drink brand Powerade designated as Official Sports Drink Partner in Italy.
FIFA eyes safer working environments with BWI link-up
October 23 – FIFA has announced a collaboration with Building and Wood Workers’ International (BWI) to promote “safe working conditions” across the football landscape for the next five years.
UEFA expands women’s football sponsorship portfolio with Lidl deal
October 23 – UEFA has announced that Lidl has become a partner of women’s national team football through to 2030.
WSL Football announces collaboration with tech giant Apple
October 16 – WSL Football has raised the curtain on a “wide-ranging” collaboration with Apple, aimed at transforming the way the women’s game is played, coached, and officiated at the top level.
HNS renews Croatia osiguranje partnership on multi-year contract
October 16 – The Croatian Football Federation (HNS) has extended its business cooperation agreement with insurance company Croatia osiguranje on a multi-year contract as a Partner of the Federation and the Croatian national team.
Manchester City announce US-exclusive media collab with Paramount+
October 9 – English Premier League side Manchester City have announced a US-exclusive media collaboration with Paramount+, which will see the streaming service’s branding and content feature across the club’s US-focused digital and social media channels throughout their 2025/26 UEFA Champions League campaign (UCL).
AC Milan renew partnership with blockchain-based platform Socios.com
October 9 – Serie A giants AC Milan have confirmed the renewal of their partnership with Socios.com, the blockchain-based fan engagement platform.
NWSL’s newest franchise Denver Summit announce Jump partnership
October 9 – Denver Summit FC, the newest franchise in the National Women’s Soccer League (NWSL), have announced that Jump, a unified fan experience platform purpose-built for sports, will be their exclusive fan experience and ticketing partner.
PepsiCo agrees Wembley Stadium partnership
October 8 – Wembley Stadium has agreed a new multi-year partnership with PepsiCo that will see the global drinks and snacks company become the venue’s Official Carbonated Soft Drinks and Crisps Partner until 2030.
Man Utd hope Canon Medical can fix the malaise
October 8 – Manchester United have extended their long-standing partnership with Canon Medical Systems for a further three years, representing continuity in a critical area of player welfare and performance development in an era increasingly hampered by congested fixtures and long-term injuries.