September 11 – English Premier League (EPL) side Leeds United have announced a renewed partnership with AMT that will see the Leeds-based company continue as the Club’s Official Vehicle Solutions Partner.
September 11 – The Scottish Professional Football League (SPFL) has agreed a new multi-year licensing deal with EA SPORTS FC ahead of the release of its new title, FC26, on the September 26 – a deal which will include all top-flight SPFL clubs.
September 11 – Real Madrid fans need little extra stimulation when they get to watch their team play, but just in case, the La Liga giants have announced a five-year partnership with the Melitta Group, a German, family-owned coffee powerhouse, as their official coffee sponsor.
September 10 – West Ham United have unveiled a multi-year extension to their cybersecurity deal with Salus as they look to protect their expanding operations from the increasing threat of malware and cyber attacks.
September 5 – UEFA has renewed its contract with ticketing technology provider Secutix for the period 2025-29 cycle.
September 5 – Relegation from the Premier League is a hammer blow to any club’s finances, and Southampton have felt that sting after falling through the trapdoor last season. With parachute payments dwindling and commercial revenues under pressure, the Saints have extended their partnership with cloud communications provider 8×8 into the 2025/26 season.
September 4 – WSL Football has entered into a new multi-year partnership with Nike, expanding its support for women’s football in England.
September 4 – Chelsea have unveiled a six-piece jewellery collection in partnership with official jewellery partner D.LOUISE. Inspired by the Chelsea rose, the collection celebrates the club’s unrivalled success in the Women’s Super League and its ambition to ‘leave a lasting legacy in gold’.
September 1 – The Serbian FA has signed a multi-year partnership Capelli Sport, who become the federation’s new official technical partner. Capelli will provide competition equipment and training equipment for all 13 Serbian national teams – men’s, women’s and youth.
August 29 – It’s been a busy few weeks for the Italian superclub Juventus as they continue to strengthen their position as a global football brand with two significant announcements that demonstrate.
August 29 – RB Leipzig’s new four-year partnership with Berlin-based payment provider Unzer is another example of Red Bull’s approach to brand building through strategic sports alliances. The deal, running through 2029, integrates Unzer into all ticketing, merchandising, and catering operations at Red Bull Arena.
August 28 – On the eve of the Champions League draw adidas has unveiled the official match balls for the league phase of the 2025/26 men’s Champions League and the Women’s Champions League.
August 27 – Premier League Everton officially opened their new home, the Hill Dickinson Stadium, in front of a rocking 52,789 crowd last Saturday, beating Brighton & Hove Albion 2-0. To cap off a fine week for the Toffees, the club announced a five-year agreement with Pepsi MAX.
August 21 – English Premier League (EPL) entity Everton have announced that longstanding partner Davanti Tyres has renewed its commitment to the Blues in a new multi-year deal.
August 21 – English Premier League (EPL) side Chelsea have added global analytics software company FICO to their commercial roster, announcing a multi-year agreement that makes the firm the club’s Regional Enterprise Analytics Partner in the United States.