October 7 – The worlds of football, music, and fashion have never been closer bedfellows, and GOAL, the global football media brand, is launching GOAL Projects which will bridge sport and style through a series of creative collaborations.
October 2 – EA Sports, the studio behind the newly-released EA Sports FC26 video game, has been sold in a $55bn deal to a consortium led by Saudi Arabia’s Public Investment Fund (PIF), Silver Lake and Affinity Partners.
September 29 – Manchester City have strengthened ties with long-standing travel partner Destination Sport Group, formalising the relationship through a new local partnership agreement.
September 25 – The Saudi Pro League has struck a series of new international broadcast agreements for the 2025/26 season, aiming to make its matches available in more than 180 territories through a record 37 broadcasters.
September 24 – Premier League club, AFC Bournemouth has joined a growing trend by jumping into the world where football meets fashion, unveiling a collaboration with global footwear brand Vans.
September 23 – Saudi Pro League club Al-Nassr have announced a partnership with women’s make-up brand Sephora, with the global retailer set to sponsor the club’s women’s team for the 2025/26 season.
September 19 – La Liga champions FC Barcelona may be homeless as the Camp Nou reconstruction drags on endlessly, but off the field they remain one of the most bankable teams in the world.
September 18 – Following in the footsteps of Juventus and AC Milan, Serie A Champions, SSC Napoli have announced a five-year deal with Emporio Armani to provide the club’s official formal wear for the 2025/26 season onward.
September 17 – Manchester United have signed an extension to their deal with SportsBreaks, which will see it grow its four-year relationship as official travel partner for seasons to come.
September 16 – The Confederation of African Football (CAF) has appointed Match Hospitality as the exclusive provider of official hospitality services for the 2025 Africa Cup of Nations (AFCON) in Morocco.
September 15 – La Liga side Girona have signed a new cybersecurity deal with WatchGuard, which will see it become the club’s Official Cybersecurity Supplier.
September 15 – At 18 years old, Lamine Yamal is already carrying the hopes of Barcelona and Spain, while dealing with the increasingly intense gaze of the global game. Now, with adidas unveiling the new F50 LAMINE YAMAL boots, the young forward joins the likes of former Barca legend Lionel Messi and Portugal star Cristiano Ronaldo in having his own custom-designed footwear.
September 15 – Croatia’s Dinamo Zagreb has continued its cooperation with local construction and municipal equipment company O-K-TEH.
September 12 – Footballers and clubs will just about flog anything these days as demonstrated by La Liga’s Real Betis who are set to launch a clothing line inspired by star winger Antony’s neck tattoo.
September 12 – West Ham United have announced a new collaboration with medical equipment manufacturers BTL, who have become the Club’s new Official Recovery Equipment Supplier.