October 25 – Manchester City has brought on Nestlé Professional as the club’s Official Coffee, Vegan and Vegetarian Partner in what is described as a multi-year deal.
October 10 – Los Angeles fashion brand 424 has become the Official Formal Wear partner of Premier League Arsenal in a two-year partnership.
August 13 – Paris Saint-Germain have renewed their partnership with video game developer EA Sports that will see new club features and enhanced PSG graphics introduced for the FIFA 20 game launching next month.
May 23 – Champions League finalists Liverpool have added five years to their Carlsberg partnership that will take them through to the end of the 2023/24 season.
May 21 – Championship club Aston Villa, who play-off against Derby County for a return to the Premier League May 27, have announced Kappa as their kit supplier for the 2019/20 season.
May 9 – Arsenal have added a content layer to their ‘Visit Rwanda’ sleeve sponsorship via a deal with National Geographic.
May 1 – Macron have extended their kit supply deal with French top flight club OGC Nice through to 2024.
By Paul Nicholson
February 28 – City Football Group (CFG) owners of Manchester City, have signed a kit sponsorship with Puma which will see the sportswear company supply five of CFG’s clubs in what Puma says is its biggest deal ever.
January 24 – Socios.com, the tokenized fan-voting platform based on crypto currency is expanding into Latin America.
November 27 – Premier League Liverpool has added global business communications provider Mitel, already a partner of club owner Fenway Sports Group’s Boston Red Sox major league baseball team in the US, as the club’s Official Global Unified Communications Partner.
November 1 – Liverpool have added the Lavazza Group as the club’s official coffee partner in the UK. The deal will see Lavazza become the exclusive coffee at the Anfield Stadium.
November 1 – Manchester United have renewed their partnership with Canon Medical Systems Europe as the club’s Official Medical Systems Partner. The agreement was first signed in 2013.
October 18 – Manchester City have agreed a deal with cashless experts tappit, who becomes the Club’s Official Events Cashless Payments Partner.
September 21 – London-based foreign exchange business, Global Reach, has become West Ham United’s Official Payments Partner.
August 31 – Sports prediction and gamification app SportsHero has become LaLiga’s exclusive Indonesian partner for the 2018/19 season, with an option to extend for a further season.