Meridianbet back Serbia’s FC IMT in crucial deal for club’s development
September 17 – Serbia’s FC IMT has signed a shirt sponsorship with bookmaker Meridianbet.
Sponsorship
Aussie women’s A-League agrees naming rights deal with SharkNinja
September 12 – Technology company SharkNinja has become the naming rights of the women’s A-League in a multi-year deal.
Red Bull builds in Premier League with Everton added to partner roster
September 12 – Everton have agreed a multi-year partnership with Red Bull which will see the Austrian drinks brand become the club’s new Official Energy Drink Partner.
Monaco complete forex deal with Ebury
September 11 – AS Monaco have signed a new partnership with Ebury, which will see the B2B foreign exchange solutions company become the club’s official Fintech partner.
Chelsea tread new tyre sponsorship with China’s Linglong
September 10 – Premier League side Chelsea have unveiled global tyre manufacturer Linglong Tire as their new official global tyre partner on a multi-year deal.
Bursaspor agree Atış Group shirt sponsorship as they ‘light the torch of resurrection’
September 10 – Bursaspor, one of Turkey’s biggest clubs which currently is playing in the fourth tier in Turkey, has signed a shirt sponsorship deal with Atış Group.
Man Utd delivers DHL for another 3-year campaign with CSR and sustainability focus
September 10 – DHL have extended their Manchester United sponsorship that began in 2011 to the end of the 2027 season.
LeoVegas.News keeps Italian focus with Atalanta renewal
September 9 – Online news magazine LeoVegas.News has renewed its sponsorship with Serie A’s Atalanta for the 2024/25 season.
Oppo dials in for another 3 years of Champions League coverage
September 6 – Oppo has renewed its partnership with UEFA for the Champions League, Super Cup, UEFA Youth League and Futsal Champions League for the 2024–27 commercial cycle.
ASUS plugged in for AC Milan sponsorship
September 6 – AC Milan have announced a new partnership with ASUS, which will see it become the club’s Official Computer Hardware Partner starting from the current season.
Betway adds Chelsea to its Premier League portfolio
September 5 – Chelsea have unveiled a new partnership with Betway, making the Super Group-owned brand the Premier League club’s long-term Official European Betting Partner.
Red Bull fuels its first steps into Premier League with Newcastle deal
September 4 – Newcastle United have signed a multi-year partnership with Red Bull which will see the Austrian drinks company become the Official Energy Drink Partner of the club, helping to fuel both men’s and women’s teams.
Parimatch add Nottingham Forest to Premier League sponsorship roster
September 4 – Premier League club Nottingham Forest have announced a new partnership with online gambling operator Parimatch who become the club’s official UK betting partner.
Rapidly growing SportyBet punts on regional deal for Africa with LaLiga
September 4 – Fast-growing African online betting business SportyBet has agreed a multi-year sponsorship with LaLiga, adding to the Spanish leagues regional betting deals with M88 in Asia and RushBet in South America.
Lidl signs up for Europa and Conference League 3-year sponsorship cycle
September 3 – German food chain Lidl has expanded its relationship with UEFA becoming an official global sponsor of the Europa League and Conference League for the three-season cycle starting 2024/25 and ending with the 2026/27 season.