Unilever signs on for Copa América 2024 in US to push its personal care brands
Aril 29 – Unilever will be a first-time sponsor for Conmebol’s Copa América that will be played in the US across 14 cities from June 20 to July 14.
Sponsorship
Romania federation gears up for further two years of Autoklass sponsorship
April 24 – The Romanian Football Federation (FRF) and Autoklass, Mercedes-Benz’s Romania dealership partner, have extend their sponsorship partnership for another two years. Autoklass began its sponsorship in 2019.
Aston Villa confirms two-season Betano shirt sponsorship
April 23 – Aston Villa have confirmed their shirt and principal partner deal with Kaizen Gaming brand Betano, worth an estimated £20 million over two seasons.
Lowe’s scores hattrick of Hispanic focussed sponsorships with Copa America, Inter Miami and Messi
April 19 – US home improvement chain Lowe’s has brought a Hispanic focus to a new sponsorship covering Conmebol’s Copa América 2024 USA, MLS side Inter Miami, and Lionel Messi.
Montenegran FA toasts extension of Trebjesa beer sponsortship
April 19 – The Football Association of Montenegro (FSCG) has extended its sponsorship contract with Trebjesa Brewery, one of Montenegro’s biggest companies.
Karol G’s barbed wire insignia logo to take front of Barca shirt for El Clasico
April 18 – Colombian music artist Karol G is the next artist to benefit from Spotify’s association with FC Barcelona, as the club unveils the latest limited-edition kit ahead of El Clasico this Sunday.
Gatorade to fuel Wrexham’s rollercoaster ride up the leagues and TV ratings
April 17 – Welsh club Wrexham, made internationally famous by their Hollywood owners Ryan Reynolds and Rob McElhenney and the Netflix documentary ‘Welcome to Wrexham’, have signed Gatorade as their official sports drink three days after achieving a second consecutive promotion into the EFL’s League One, England’s third professional tier.
Iberdrola agrees 3-year sponsorship of Portuguese women’s game
April 11 – Spain-based energy company Iberdrola has agreed a three-year sponsorship with the Portuguese Football Federation (FPF) covering the women’s game in Portugal.
New Saints agree beer and wine partner ahead of Champions League party
April 10 – 16-time JD Cymru Premier champions The New Saints Football Club have announced a partnership with Beer Trading & Kompass Wines, naming them as the official beer and wine supplier for the club.
Premier Sports returns to UK sports broadcast market with naming rights to Scottish League Cup
April 10 – Sports broadcaster Premier Sports has confirmed its return to the UK market having bought back its business sold to Swedish streaming platform Viaplay in a deal that includes naming rights to the Scottish League Cup, to be called The Premier Sports Cup next season.
LaLiga agrees Latin American deal with online trader Exness
April 9 – LaLiga has agreed a regional sponsorship deal in Latin America with online trading platform Exness, which is looking to strengthen its position in the LatAm region.
Betano takes over Brazil’s Serie A naming right in near $50m, 3-year deal
April 8 – Online betting operator Betano will replace Assaí as a title sponsor of the Brazilian topflight.
Barclays poised to double its WSL sponsorship in 3-year deal
April 4 – The Women’s Super League and Women’s Championship are close to finalising a landmark sponsorship agreement, as Barclays prepares to double its financial support for the two leagues.
Deutsche Telekom subsidiary Crnogorski dials in Montenegro sponsorship
April 3 – The Football Federation of Montenegro (FSCG) has signed a one-year sponsorship with Crnogorski Telekom, part of the Deutsche Telekom Group.
Fluminense agree €7m+ short sponsorhip with Superbet
April 2 – Superbet will become a new main sponsor of South American champions Fluminense in a deal worth at least €7.7 million a year.