July 8 – Having announced the return of King Power to their front of shirt sponsorship position, replacing FBS, Leicester City have now unveiled FBS as the club’s Official Trainingwear Partner.
July 7 – LaLiga, having unveiled its rebrand, has now formally launched its strategic partnership with Electronic Arts, a five-season deal that the Spanish league says will be transformational.
July 4 – Manchester City has unveiled Asahi Super Dry 0,0%, as the Club’s Official Training Kit Partner, featuring on the front of all training wear for the 2023/24 season.
July 7 – Croatia’s NK Osijek has sold the naming rights of its new 13,500-capacity stadium to Hungary’s Opus Global.
July 3 – Premier League relegated Leicester City have returned to King Power for their front of shirt sponsors for their Championship campaign. The Thai business is also the naming rights sponsor of the club’s stadium.
July 1 – Crypto exchange OKX has expanded its sponsorship of Manchester City to include the left sleeve of both themen’s and women’s first teams.
June 29 – Financial services business Netspend has agreed a ‘multi-year’ sponsorship of the new Leagues Cup competition that kicks off July 21 and runs through to August 19.
June 29 – Following a persistent fan protest, German giants Bayern Munich have decided against renewing their sponsorship deal with Qatar Airways.
June 28 – Premier League clubs are taking full advantage of the time lag between next season and the implementation of a ban on shirt sponsorship from betting operators from the start of the 2026/27 season.
June 28 – AS Monaco has signed a one-season sponsorship with high-end French furniture and decoration brand withRoche Bobois.
June 28 – Turkey’s Galatasaray have renewed their shirt sponsorship deal with SIXT Rent a Car for a further five years.
June 27 – The first deal coming out of the new Concacaf/FIFA commercial partnership has been struck with Canada-based bank BMO.
June 27 – Premier League Bournemouth, who surprised pretty much everyone – by staying up last season including Scott Parker, the manager who led their promotion – have extended their stadium rights naming deal for three years.
June 26 – The English FA has expanded its relationship with Google Pixel which has become the new official mobile phone and earbuds partner of the England men’s and women’s senior teams.
June 25 – The FA president of Cameroon and former FC Barcelona legend Samuel Eto’o has become an ambassador for 1xBet, but taking up that role could be in breach of FIFA’s ethics code.