June 21 – Turkish club Atakaş Hatayspor will resume its participation in the Turkish Super League after receiving financial support from local company Trendyol Yemek.
June 20 – Liverpool and confectionary brand Cadbury, part of the Mondelez group, have extended their sponsorship partnership that began in 2020 for a further three years.
June 16 – Bulgaria’s CSKA 1948 has signed a kit deal with the German sports equipment concern Puma, in cooperation with Bulgarian retailer Sport Depot.
June 14 – Turkish Football Federation (TFF) and McDonald’s have renewed their cooperation until 2026. The first sponsorship contract between the two sides was signed in 2020 and has been renewed for another four years.
June 13 – Greece’s Panathinaikos are switching their kit deal from Kappa to German sports and leisurewear giant Adidas from the start of the 2023 season.
June 13 – Confectioner Mars Wrigley UK has renewed its sponsorship with the English FA for the 2023-24 season in a multi-year deal, transitioning brand focus towards healthier snacks KIND and Extra.
June 12 – Premier League fourth-placed finishers Newcastle United, who will play in the UEFA Champions League for the first time since 2003, have confirmed a “multi-year” sponsorship deal for their front of shirt position, as well as renewing their sleeve sponsorship.
June 9 – Welcomed with their money, but not with their product at the Qatar 2022 World Cup, AB InBev has nevertheless thrown the dice again with FIFA as official beer sponsor of FIFA Women’s World Cup 2023 and FIFA World Cup 2026.
June 9 – Bulgaria’s Lokomotiv Plovdiv has extended its deal with main sponsor WINBET for a further three years. The bookmaker has been the club’s principal partner since 2021.
June 8 – Premier League Wolverhampton Wanderers have extended their main shirt sponsorship with global fintech company AstroPay for another season.
June 4 – InterMilan will showcase their new shirt sponsor Paramount+ at the Champions League final this weekend.
June 5 – Bulgaria’s Levski Sofia has begun a cooperation with Sport Depot – the leading omni-channel retailer for sporting goods on the Balkans – which has agreed a kit deal with Adidas.
May 31 – Mike Ashley’s Sports Direct has picked up the title sponsorship of the Irish Cup, but the new deal is not without controversy after the Irish FA (FAI) had to work its way out of a €6.5 million debt owed to the retailer.
May 31 – Crystal Palace have announced online betting business Kaiyun Sports as the club’s Official Sleeve Partner in a one-season deal for 2023/24.
May 26 – The German FA (DFB) has signed a three-year deal with Google to become the official sponsor of the national women’s team with its Google Pixel brand.