Castore enters Spain with multi-year Athletic Club kit deal
April 26 – Castore will take over from New Balance as Athletic Club Bilbao’s official kit partner from the start of the 2023/24 season.
Sponsorship
AT&T extends US soccer sponsorship through 2026 World Cup
April 24 – Telecoms giant AT&T has extended its 10-year sponsorship of the U.S. Soccer Federation (USSF), taking it through to the end of the 2026 World Cup.
Cisco plugs into WWC 2023 sponsorship with deal to deliver tournament comms
April 21 – US communications technology giant Cisco has become the Official Network Infrastructure Provider for the Women’s World Cup Australia & New Zealand 2023.
Scots refusal to follow EPL lead on banning betting sponsors draws political anger
April 19 – The former First Minister of Scotland Henry McLeish has criticised the Scottish Professional Football League (SPFL) over its stance that it has no plans to restrict gambling sponsors from advertising on club shirts.
Beer brand Castel returns to sponsorship of Malawian football
April 18 – Beer brand Castel has returned to sponsor Malawian football with an €887,000 (1 billion Kawcha) commitment to the local challenge cup.
Brazil’s Serie A renews 5-year Assai naming rights for a further season
April 18 – Brazilian wholesaler Assaí Atacadista has extended its title sponsorship of Campeonato Brasileiro Série A for a further season.
Volkswagen Canada accelerates into another 5 years of Canadian Premier League sponsorship
April 14 – With just two days to go to the start of the season the Canadian Premier League (CPL) has announced it has renewed its longstanding partnership with Volkswagen Canada through 2028.
Visa adds 33 new players to Team Visa programme ahead of 2023 Women’s World Cup
April 12 – FIFA sponsor Visa has unveiled the names of 33 women players who it will sponsor via its Team Visa programme up to and through the Women’s World Cup Australia & New Zealand 2023.
Online bookie Tonybet agrees multi-year sponsorship with Canadian Premier League
April 13 – The Canadian Premier League (CPL) has unveiled online gaming company tonybet as its Official Sports Betting and Online Casino Partner in a multi-year deal.
Chinese motor brand Haval parks on back of CSKA’s shirt
April 12 – Bulgaria’s CSKA Sofia has signed a new shirt sponsorship deal with Chinese car brand HAVAL.
Jacob’s Creek breaks new sponsorship ground as first wine sponsor of WWC 2023
April 5 – Australian wine brand Jacob’s Creek has become an Official Supporter of the Women’s World Cup 2023 that kicks of July 20.
CPL dials in telecoms giant Telus for 2023 kick off and a five-year deal
April 6 – The Canadian Premier League (CPL) has unveiled Telus as the league’s Official Telecommunications, Digital Health and Home Security Partner in a five-year deal.
AFA builds on World Cup win with Dafabet deal for Asia
April 4 – Capitalising on their world cup win, the Argentine Football Association (AFA) has agreed a two-year regional sponsorship agreement for Asia with Dafabet.
Axi renews Man City deal, trading up to include women’s team
March 31 – Manchester City has renewed its global multi-year partnership with financial trading platform Axi,expanding the partnership to include the club’s women’s team.
AC Milan dials in AfinnaOne and bakes deal with Molina Casillo
March 31 – AC Milan has added two new commercial partners. Telecommunications company AfinnaOne is the club’s new Telco Partner while Italian flour miller and baker Molino Casillo, becomes an official partner.