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Sponsorship

Joie buckle in for growth of women’s game with Man City

March 24 – Manchester City Women have unveiled a new partnership with baby gear brand, Joie whose logo will appearon the back of the shorts of the women’s first team for all fixtures.

Read more …

Football Marketing

Inter close new deals with Ria Money Transfer and Affizzionados

March 23 – Inter Milan have agreed new sponsorships with Ria Money Transfer, the global cross-border money transfer brand owned by Euronet, and sports channel Affizzionados, who will become the club’s first Regional Partner in Mexico.

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Concacaf

El Tri to tour US fuelled by Anheuser-Busch’s continued support

March 23 – Drinks giant Anheuser-Busch has extended its agreement with the Mexican Football Federation (FMF) as the beer partner of EL Tri’s US tour.

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Sponsorship

Allianz extend naming rights to Bayern Munich stadium to 2033

March 23 – Bayern Munich have extended their stadium naming rights deal with German financial services company Allianz for another 10 years. The stadium will continue to be known as the Allianz Arena until 2033.

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Football Marketing

Turkish FA accelerates into new Mercedes deal with addition of women’s team and esports

March 22 – The Turkish Football Federation (TFF) and the German car maker Mercedes-Benz have extended their existing 27-year partnership.

Read more …

Europe

PlayStation plugs in for a bigger game with UEFA women’s partnership

March 21 – PlayStation has become the latest brand to back the European women’s game in a three-season deal, the continental governing body UEFA has announced. 

Read more …

Sponsorship

Cadbury adds Chelsea to Premier League renewals list

March 17 – Mondelēz International brand Cadbury is rolling out its sponsorship renewals in the Premier League in what is understood to be another series of three-year terms.

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Sponsorship

Novibet breaks Fortaleza sponsorship record with 2-season kit deal

March 17 – Fortaleza Esporte Clube has unveiled online bookmaker Novibet as the team’s main sponsor in a two-year deal starting this season.

Read more …

South America

Conmebol adds TCL as Copa Libertadores sponsor for 2023-26 cycle

March 16 – Consumer electronics brand TCL, has become an official sponsor of Conmebol’s Copa Libertadores club competition for the 2023-2026 cycle.

Read more …

Football Marketing

Cadbury stay sweet on Man Utd with renewal of global partnership

March 14 – Manchester United and Cadbury, part of the Mondelēz International brand family, have renewed their global partnership that began in February 2020.

Read more …

Football Marketing

Expedia agree four-year extension with Liverpool for sleeve sponsorship

March 10 – Premier League Liverpool have confirmed the extension of Expedia’s shirt sleeve sponsorship for another four years.

Read more …

Football Marketing

OSHEE fuels next brand marketing step with LaLiga deal

March 10 – Polish isotonic drinks brand Oshee has become a partner of LaLiga that will see the company’s drinks bottlesbranded with the official LaLiga logo and LaLiga Santander imagery, including player images.

Read more …

Football Marketing

Corpay looks to build European business with Real Betis training kit deal

March 8 – LaLiga’s Real Betis Balompié has agreed a deal with FX payments provider Corpay Cross-Border to become the club’s first team training kit sponsor as well as the official FX payments provider.

Read more …

Football Marketing

Brazil’s Grêmio secures Esportes da Sorte deal ahead of Serie A start and Suarez’s arrival

March 3 – Brazilian online bookie Esportes da Sorte, has taken in the front of shirt sponsorship of Grêmio ahead of the club’s return to the Brasileiro which kicks off in April.

Read more …

Football Marketing

Angel City opens business account with second banking sponsor PNC

March 3 – Financial institutions are lining up to get involved with the women’s game, targeting an increasingly empowered and powerful market.

Read more …

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