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Sponsorship

Juventus over the moon with ground-breaking Lunar Outpost partnership

March 11 – Serie A giants Juventus have previously spent time conquering European and Italian football, and they have now set their sights on the moon after announcing a partnership with Lunar Outpost, an aerospace company focused on space mobility and sustainability. 

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Concacaf

Toyota aim to drive Canadian women’s game with Northern Super League sponsorship

March 7 – Toyota Canada has joined forces with the Northern Super League (NSL) as its exclusive automotive partner, taking a huge step in supporting the growth of women’s soccer in the region.

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Africa

Ghana FA renews sponsorship with Decathlon to develop the game from grassroots to elite

March 7 – The Ghana Football Association (GFA) has renewed its partnership with Decathlon Ghana, reaffirming a collaboration that has been a steady pillar of support for football development in the country over the past four years.

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Premier League

Lyca Mobile dials into local West Ham Hotspots with extended sponsorship

March 5 – West Ham United players are trading football boots for forks in a new content series, Hotspots, created in tandem with longstanding parter Lyca Mobile. The series takes Hammers players off the pitch and into London’s hidden culinary gems, showcasing the city’s diverse cultures while celebrating the club’s deep ties to the East End.

Read more …

Sponsorship

Turkish national teams boosted by two-year domestic sponsorship deal

March 4 – The Turkish Football Federation (TFF) has signed a deal with local company Zeno Grup Optik (ZGO), which will see Reacher, an eyewear brand under the ZGO umbrella, become the official supply sponsor of the TFF’s national teams for two years.  

Read more …

Sponsorship

Al Ahly make European sponsorship breakthrough with Red Bull partnership

March 4 – Although Al Ahly SC consistently top the charts in Egypt and throughout the African region – as demonstrated by their 44 Egyptian Premier League and 12 CAF Champions League titles – European sponsorship has been challenging to attract, until now. 

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Sponsorship

Coca-Cola hydrates its soccer game and adds Canada fledgling Northern Super League to roster

February 28 – The Northern Super League (NSL) has landed a major sponsorship deal with Coca-Cola ahead of its inaugural season in April 2025. The partnership will see Smartwater and Powerade become the league’s Official Hydration Partners, while Coca-Cola takes on the role of Official Soft Drink Partner. 

Read more …

Football Marketing

Galatasary becomes third European sponsored club for Hong Kong’s Dreame Technology

February 28 – Turkey’s Galatasaray has signed a sponsorship agreement with smart home appliances brand, Dreame Technology. With the signing of the agreement, the company continues its expansion into the European football market. Galatasaray becomes the third club in Europe to sign a partnership agreement with Dreame Technology after Inter Milan and Borussia Dortmund.

Read more …

Sponsorship

Manchester City pen BIG Cola deal in Thailand and Indonesia

February 27 – Manchester City have signed a two-year regional partnership with BIG Cola, naming the soft drink brand as their Official Carbonated Soft Drink Partner in Thailand and Indonesia.   

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Europe

PSV hope Wasserman can boost commercial ambitions

February 25 – Dutch champions PSV Eindhoven have announced a strategic partnership with global sports agency Wasserman, aimed at enhancing the club’s commercial operations.

Read more …

Europe

China’s JD.com debuts as final secondary sponsor for UEFA Champions League

February 24 – UEFA has locked in its final secondary sponsor for the Champions League, with Chinese e-commerce powerhouse JD.com joining EA Sports, Oppo, and Topps in the ‘Global Enhanced Product / Service Partner’ tier.

Read more …

Football Marketing

Inter Miami announce renewal of 10 club partners 

February 24 – Inter Miami CF is rapidly becoming the ‘IT’ club in Major League Soccer (MLS) attracting a host of sponsors, and that looks set to continue as the club has just announced the renewal of 10 key partners.

Read more …

Premier League

Man City build their digital power play with Publicis Sapient

February 21 – Manchester City have struck a multi-year partnership with digital consultancy Publicis Sapient, naming the firm as its official digital business transformation partner in a move aimed at modernising the club’s digital ecosystem.

Read more …

Sponsorship

Coca-Cola makes Powerade move in US in bid to regain market share from Gatorade

MLS and Coca-cola

February 20 – Coca-Cola has confirmed it will replace BodyArmor with Powerade as the official sports drink of Major League Soccer (MLS) and U.S. Soccer. The beverage giant, a long-standing partner of football’s biggest tournaments, is backing Powerade’s resurgence to attract younger consumers while aiming to wrestle back market share from Gatorade.  

Read more …

South America

Online bookie now banned in the UK, puts a Stake down in Chilean football

Wednesday 19 – Online bookmaker Stake.com, who are the short sponsors of Everton but have been banned in the UK, have turned their attention to South America and announced a front-of-shirt sponsorship with Chilean Primera División side, Club Deportivo Ñublense.

Read more …

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