Puma keeps ball in play at LaLiga with early multi-year renewal
November 21 – Puma are extending their five-year official ball sponsorship with LaLiga with a new multi-year deal starting with the 2024/25 season.
Sponsorship
Turkey looks to 2032 Euro hosting and agrees national team deals with Istanbul airport’s iGA PASS
November 20 – The Turkish Football Federation (TFF) and have agreed a national team sponsorship with Istanbul airport’s iGA PASS which provides services for travellers through the airport.
Booking.com checks in for men’s Euro 2024 and women’s Euro 2025
November 16 – Online travel and accommodation platform Booking.com as agreed a sponsorship with UEFA for both the men’s Euro 2024 in Germany and Women’s Euro 2025 in Switzerland.
Man Utd sign WOW Hydrate as global partner
November 16 – Manchester United have unveiled a multi-year global partnership with WOW Hydrate. The sports and fitness drink becomes the club’s official sports hydration partner.
Inter Milan land Qatar Airways deal
November 16 – Inter Milan has reached a deal with Qatar Airways that will see it become the club’s Official Global airline partner until the 2025/26 season.
Inter Milan lands Qatar Airlines sponsorship
November 13 – Inter Milan have announced a new partnership with Qatar Airlines that will see the airline become the official global airline partner of the 19-time Serie A champions.
OPPO plugs into Romanian federation with 2-year sponsorship
November 9 – The Romanian Football Federation (FRF) has signed a sponsorship agreement with Chinese consumer electronics manufacturer OPPO.
Saudi Pro League signs Medgulf sponsorship
November 8 – The Roshn Saudi Pro League has signed a sponsorship deal with insurance company Medgulf.
APM secures AS Monaco main shirt deal 10 games into season
November 6 – Ligue 1’s AS Monaco has signed a new shirt sponsorship with fashion jewellery brand APM Monaco.
Rangers warm-up for holiday season with a dram or two with Douglas Laing
November 3 – Rangers have renewed their partnership with Douglas Laing that will see the Scotch Whiskey distiller, blender and bottler remain the 55-time Scottish champions’ official Spirits partner until the end of the 2024/25 season.
Leeds sign Asian deal with 12Bet as club pushes for Premier League bounceback
November 1 – Leeds United have signed an agreement with 12Bet that will see the sports betting company become the championship club’s Asian betting partner.
Gatorade keeps Milan monopoly with AC Milan renewal
October 30 – Italian giants AC Milan have renewed their partnership with Gatorade which will see the PepsiCo group’s brand continue as the Official Sports Drink of the Rossoneri Men’s and Women’s Team, during Serie A and UEFA Champions League matches.
Botev Plovdiv strike a chord with Radioplay Media
October 30 – Bulgaria’s Botev Plovdiv has signed a partnership with the largest and independent radio group in Bulgaria, Radioplay Media for the joint promotion of events and products.
Man City renew Unilever global sponsorship for Rexona brand
October 26 – Treble winners Manchester City have renewed their long-term global partnership with Unilever brand, Rexona.
Argentina push into Europe with Smartsoft ‘digital’ sponsorship
October 25 – The Argentina Football Association has signed an agreement with Smartsoft that will see the online gaming software provider become an official digital sponsor of the world champions.