September 29 – The Italian rules around betting and gaming advertising and sponsorship in football – and enshrined in the country’s ‘Dignity Decree’ – are clearly flexible.
September 28 – Everton Women’s team has announced a partnership with British watch brand Christopher Ward that will see the latter become back-of-shirt sponsors for the Merseyside club ahead of the Barclays Women’s Super League opener on Sunday.
September 27 – Chile is cracking down on the betting industry in-country. Earlier this month the Supreme Court of Justice declared betting illegal and blocked 23 online betting sites.
September 27 – Saudi-owned Newcastle United has added a third betting partner – BetMGM UK – to its sponsorship roster.
September 24 – Polish sports betting operator STS has acquired the rights for the UEFA’s Europa League and Europa Conference League in Poland for the 2023/24 campaign.
September 22 – The Confederation of African Football (CAF) has inveiled technology company TECNO Mobile as a sponsor of the 2023 Africa Cup of Nations.
September 22 – AC Milan have announced an all-new partnership with Italian Hard Seltzer producers BOEM that will see the alcoholic beverage become the Official Hard Seltzer of the Rossoneri.
September 21 – Greece’s Olympiakos has signed a 3-year sponsorship deal with the car rental company FlexCar, the club announced.
September 20 – Premier League Liverpool have unveiled UPS as the club’s first Official Global Logistics and Shipping Partner in a new multi-year partnership.
September 19 – Dutch brewers Heineken have renewed their long-standing partnership with the UEFA Champions League until 2027.
September 19 – Turkey’s Samsunspor has signed a shirt sponsorship agreement with P&G brands Old Spice and Head & Shoulders.
September 17 – Spain’s La Liga is to sponsor the club with the longest name in world football, Welsh village team Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, into its centenary year celebrations.
September 15 – UEFA has announced a new deal with Germany-based poultry producer Wiesenhof who become national partners for the Germany 2024 Euro.
September 14 – Snapdragon will replace TeamViewer as the brand name on the front of Manchester United’s shirt from the start of next season in a reported £60 million a year deal.
September 14 – Manchester City have announced baby gear brand Joie as the Official Stadium Naming Partner of the Academy stadium, home to Manchester City Women, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.