Chelsea set to close £40m shirt deal with Infinite Athlete
August 10 – Premier League Chelsea have agreed a £40 million per season front-of-shirt sponsorship with sports technology startup Infinite Athlete.
Sponsorship
AS Monaco secures regional sponsorship witb Asian bookie 6686
August 10 – AS Monaco have announced a three-year regional partnership with online bookmaker 6686 sport for Asia.
Arsenal and Liverpool dial up Google Pixel deals
August 9 – Google Pixel has announced two long-term partnerships with Premier League clubs Arsenal FC and Liverpool FC, making it both club’s official mobile partner across men’s and women’s first teams.
Arsenal adds Unilever brand to partnership roster in two-year-deal
August 8 – Arsenal FC have unveiled a two-year partnership with Unilever’s ‘Dirt Is Good’ laundry brand, which is known as Persil in the UK amongst other names worldwide such as OMO or Surf Excel.
Booking.com hosts remain unpaid as FIFA sponsorship rolls on without comment
By Paul Nicholson
August 8 – Fury over FIFA’s last minute sponsorship deal with Booking.com has failed to slow down as thousands of small hotels and accommodation hosts worldwide remain unpaid, most since early June, with a number reporting they are facing bankruptcy having had to lay off staff and reschedule suppliers.
Atletico Madrid on schedule to land Riyadh Air shirt sponsorship for season start
August 7 – Spanish giants Atletico Madrid are poised to sign a five-year sponsorship deal with Riyadh Air ahead of their La Liga opener next Monday.
Russia’s Lukoil pump cash into Hadjuk Split as part of their ‘humanitarian’ sponsorships
August 7 – With the war in Ukraine raging and Russian company football sponsorship being cut lose by western leagues and clubs, Croatia’s Hajduk Split has signed a sponsorship deal with the Russian oil company Lukoil.
Bournemouth sign training kit deal with Dun and Bradstreet
August 7 – Premier League Bournemouth have signed a training shirt sponsorship with Dun and Bradstreet ahead of the 2023/24 season.
Mengniu expands FIFA deal to cover next three World Cups
August 4 – China’s Mengniu has attached its name to FIFA’s next three World Cups, extending a previous partnership with the world federation.
Everton sign KICK as sleeve patch sponsor
August 4 – Everton FC have agreed a multi-year sleeve sponsorship with online streaming platform KICK.
Arsenal lands another four years of Emirates shirt sponsorship at £50m per season
August 3 – Arsenal have renewed their shirt sponsorship with Emirates in a deal that will take the partnership through to at least 2028.
Japan’s Brilliantcrypto sign with PSG for global launch
August 2 – French champions Paris Saint-Germain have secured a two-year global partnership with Japanese game developers Brilliantcrypto.
AS Monaco add Bang & Olufsen as back-of-shirt sponsor
August 2 – France’s Ligue 1 giants AS Monaco have announced Danish luxury audio brand Bang & Olufsen as the newest member of their premium partner family.
Adidas agree £900m+, 10-year renewal with Man Utd
August 1 – Manchester United have announced a 10-year extension to its partnership with Adidas worth almost £1 billion.
Roma go regional with 678.com deal
August 1 – Italian giants AS Roma have announced a new regional sponsorship with Asia-targeted betting site 678.com.