August 19 – The US women’s national team may hold the attention and hearts of the nation but their women’s professional league has never enjoyed anything like the same profile. A new deal with ESPN could be a step towards changing that.
By David Owen
August 19 – Sporting goods group Adidas has marked the opening of the latest phase of its €1 billion headquarters complex in Germany in the month of the 70th anniversary of its foundation.
August 16 – Bayer 04 Leverkusen has signed Kumho Tyre has the club’s official tyre partner in a deal that will its logo on the club’s sleeve as part of a wide ranging sponsorship package.
August 14 – The head coach of an MLS team has been sacked for using profane homophobic language.
August 13 – Ambitious Championship club Leeds United have secured US e-commerce platform Wish as the club’s Official Presenting Partner for the 2019/20 season.
August 13 – Paris Saint-Germain have renewed their partnership with video game developer EA Sports that will see new club features and enhanced PSG graphics introduced for the FIFA 20 game launching next month.
August 13 – Premier League Leicester City has signed Asian betting operator 19.com as the club’s new Official Betting Partner.
August 12 – Betting giant SportPesa has pulled the plug on all its sports sponsorships in Kenya after a prolonged tax dispute with local authorities.
August 12 – Russian bookmaker 1xBet – that has rapidly established a position in the international, often unregulated, betting market – has suspended its UK betting service following reports of it operating a ‘pornhub’ casino and complaints from punters unable to cash out their winnings.
August 12 – Premier League Brighton and Hove Albion have renewed their main sponsorship with American Express in a 12-year £100 million deal that includes the continuation of the naming rights to Brighton’s stadium as well as the financial services providers’ name on the front of the club shirt.
August 9 – Xpress Money have become Premier League Leicester City’s official money transfer partner.
August 8 – Big brands attract each other. FC Barcelona have signed a two-year collaboration agreement with Sony Music that will focus on the creation of entertainment experiences.
August 8 – Premier League returnees Norwich City have announced car manufacturer Lotus as a club partner in a new multi-year deal.
August 8 – The sponsorship roster of brands getting into women’s football has been added to by feminine hygiene brand Lil-Lets who have signed a one-season deal with Everton Ladies.