August 15 – Facebook has confirmed it has snapped up the rights to show Spain’s LaLiga on Indian sub-continent in a three-year deal that starts Friday with the kick-off of the new league season.
Category: Football Marketing
August 15 – Premier League Huddersfield Town, hard on the heels of announcing fire engine maker Rosenbauer as a club sponsor, have added business telecoms provider Abzorb as an official partner.
August 14 – Italian Serie A team making inroads into the Chinese sponsorship market have been dominated recently by deals around Suning-owned Inter Milan, but now Juventus have stepped up their game with China Merchants Bank becoming an Official China Regional Partner and the Official Chinese Bank Partner until 2020.
August 14 – Asian online bookmaker M88 has become Premier League Leicester City’s official betting partner. M88 is a Mansion brand, the bookmaker already has deals with Bournemouth and Crystal Palace in the Premier League.
August 13 – Premier League Arsenal have signed a three-year partnership with Egypt’s Banque du Caire, its second official Egyptian partner following an agreement with the country’s Hyde Park Developments.
August 13 – Unilever brand Sure has partnered with Premier League clubs Chelsea, Manchester City and Everton in a sponsorship that will see the brand attached to real-time social mdia content reacting to key moments in each team’s matches.
By Paul Nicholson
August 10 – Qatar-owned sports broadcaster beIN SPORTS has renewed its exclusive Premier League broadcast rights deal for a further three years starting from the 2019/20 season. beIN’s rights will cover the Middle East and North Africa.
August 10 – New launch online betting firm MoPlay has signed to become Premier League Watford’s sleeve sponsor. The announcement from the fast-moving gaming business follows on from the news earlier this week that it had become Manchester United’s official global gaming partner.
August 9 – France did the double in Russia this summer, not only winning the World Cup but also beating Brazil to the top of a ranking of countries who added the most social media followers during the tournament.
August 9 – Borussia Dortmund is re-launching its club TV channel – BVB-TV – using Sportradar’s OTT platform. The channel will provide free content and a subscription service for €1.99 a month.
August 9 – They are probably the only club in the world with a fire engine manufacturer as a sponsor. Premier League battlers Huddersfield Town have signed a new partnership with Rosenbauer UK, a Yorkshire-based manufacturer of fire-fighting vehicles, appliances and equipment.
August 8 – Manchester United has agreed a sponsorship with blended Scotch whisky brand Chivas to become the club’s official global spirits partner.
August 8 – Sports agency IMG, that is rapidly expanding its broadcast capability, has launched Serie A Pass for OTT subscribers.
August 8 – Philippines-based online gambling operator LETOU has become Internazionale Milano’s first Asian online gaming partner. It is also the first step into Serie A club sponsorship for the betting firm.
August 8 – Sports data and technology specialists Genius Sports has opened a new office in Lausanne, Switzerland. The company now has offices in over 20 locations worldwide including London, Los Angeles and Medellin.