Category: Football Marketing
February 5 – Serie A champions Juventus have continued their marketing push in China with the addition of Shandong-based Linglong Tire as the Italian club’s Official Global Tire Partner.
February 2 – Revenue for the esports industry hit $1.5 billion in 2017 and is predicted to grow by 26% in 2023 to more than $2.3 billion.
February 1 – Nigeria Football Federation (NFF) and Nigerian Breweries “have consummated a remarkable Sponsorship agreement.”
February 1 – The fledgling football eSports industry – based predominantly around the EA Sports FIFA game – is growing up fast with professional FIFA gamers often earning more money than professional footballers.
January 31 – The first of the Premier League’s new domestic TV deals has been announced with the BBC agreeing a £211.5 million deal, securing its iconic Match of the Day highlights show.
January 30 – The stranglehold that German leisurewear and kit manufacturer had Adidas over the UEFA’s competitions looks to be gently releaseing.
January 29 – Italy’s Serie A is in talks with Spain’s Mediapro on a €950 million deal for the 2018-2021 seasons. This follows a breakdown in discussion with Sky Italia who had not met the €1.05 billion minimum set by the league’s advisor Infront.
January 29 – City Football Group (CFG), the expanding ownership group that includes Manchester City and New York City FC, has increased its commercial representation reach via a partnership with CAA Sports.
By Andrew Warshaw
January 26 – A part-time English team is going where bigger clubs fear to tread by taking a stand against betting sponsorship, partly because of the scourge of match-fixing pervading the sport.
January 25 – Iconic English club Leeds United, pushing for a return to the Premier League, have got themselves into hot water over a new club crest unveiled ahead of their centenary in 2019.
January 25 – Premier League Chelsea has signed a two-year representation deal with Doyen Global as its exclusive player endorsement agency. Doyen Global will work with the club’s commercial team on the sale of image rights of Chelsea’s men’s and women’s first teams.
January 25 – Bitcoin’s value may have crashed from its stunning high before Christmas, but cryptocurrency is alive and kicking and Arsenal are the first Premier League club to take advantage of this announcing a partnership with CashBet ahead of the Initial Coin Offering (ICO) of its new cryptocurrency, CashBet Coin designed specifically for iGaming.
January 24 – After a long wait the Scottish Premier League (SPFL) has officially announced Labrokes will stay as title sponsors for a further two years taking them to at least 2020.