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Sponsorship

Volkswagen test drives Bulgarian Cup sponsorship

November 8 – German car maker Volkswagen is a new sponsor of the Bulgarian Football Cup tournament, though bookmaker Sesame remains the tournament’s main sponsor.

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Football Marketing

Pasifik Holding takes €3.4m slot on back of Galatasary shirts

November 7 – Turkey’s Galatasaray has signed a sponsorship deal with Pasifik Holding.

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Football Marketing

Villa toast high-flying fortunes with Nemiroff vodka partnership

November 7 – Premier League side Aston Villa have agreed a multi-year partnership with Vodka brand Nemiroff as the club’s new Official Vodka Partner.

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Football Marketing

Inersnack take another 2-year bite of Croatian football

November 6 – The Croatian Football Federation (HNS) has extended its sponsorship agreement with Inersnack Adria.

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Football Marketing

Online bookie K8 takes Atlético sponsorship for Asian region

November 5 – La Liga’s Atlético de Madrid have signed a two-year partnership agreement with online gaming brand K8 which will see it become the club’s Official Asian Betting Partner starting from 24/25 season.

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Football Marketing

Bursapor agree stadium naming rights deal with Matli as they begin march back to the SuperLig

November 1 – Turkey’s Bursaspor have signed a stadium naming rights deal with Matlı Holding worth 40 million Turkish liras (€1 million). The one and a half year deal will see the name of Bursaspor’s stadium is changed to Atatürk Sports Complex Matlı Stadium.

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Football Marketing

Croatian FA and its national airline go through the renewal process together

October 30 – The Croatian Football Federation (HNS) and Croatian Airlines have renewed their cooperation agreement for a further two years.

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Football Marketing

Oshee signs up for Romanian Cup run

October 29 – Polish soft drinks company Oshee has become the official sponsor of the Romanian Cup for a period of five years.

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Football Marketing

Crypto bookie Sportsbet.io secures LaLiga regional sponsorship

October 29 – Crypto sportsbook Sportsbet.io has been announced as an official partner of Spain’s LaLiga in the Middle East, North Africa, and Turkey (MENAT) region.

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Europe

UEFA buckles up with Flix for Europa and Conference Leagues

October 25 – UEFA has secured a new partnership with transportation firm Flix, which will become an official travel partner for the UEFA Europa League and Conference League for 2024-2027 cycle. 

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Football Marketing

Moov Leasing takes over Romanian referee sponsorship slot

October 25 – Two days after blowing the final whistle on its referees sponsorship deal with scandal-hit real estate business Nordis Group, the Romanian Football Federation (FRF) has announced a new general sponsorship of the FRF Referee Commission with leasing platform Moov Leasing.

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Premier League

Ebury add Saints to growing club sponsorship portfolio

October 24 – Premier League side Southampton have announced a new partnership with Ebury which will see the global financial services platform become the club’s Official Fintech Partner until the end of the 2024/25 campaign.

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Sponsorship

Verizon connects with NYCFC as club progresses new stadium plans

October 23 – New York City FC have announced a new multi-year deal with Verizon which will make it the club’s Official Wireless Partner, as the CFG club gears up for significant off-pitch development.

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Europe

Romanian FA blows final whistle on scandal-hit Nordis’ referees sponsorship

October 23 – The Romanian Football Federation has terminated its sponsorship contract with Nordis Group. The real estate company was the main sponsor of the FRF Referees Committee, and its logo was on the shirts of the Romanian referees.

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Football Marketing

OlyBet stakes Girona with two-season sponsorship

October 22 – LaLiga’s Girona FC has announced a new partnership with OlyBet, who become the club’s Official Betting Partner in Europe (excluding Turkey) and digital partner in Spain for the next two seasons. 

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