Volkswagen test drives Bulgarian Cup sponsorship
November 8 – German car maker Volkswagen is a new sponsor of the Bulgarian Football Cup tournament, though bookmaker Sesame remains the tournament’s main sponsor.
Sponsorship
Villa toast high-flying fortunes with Nemiroff vodka partnership
November 7 – Premier League side Aston Villa have agreed a multi-year partnership with Vodka brand Nemiroff as the club’s new Official Vodka Partner.
Inersnack take another 2-year bite of Croatian football
November 6 – The Croatian Football Federation (HNS) has extended its sponsorship agreement with Inersnack Adria.
Online bookie K8 takes Atlético sponsorship for Asian region
November 5 – La Liga’s Atlético de Madrid have signed a two-year partnership agreement with online gaming brand K8 which will see it become the club’s Official Asian Betting Partner starting from 24/25 season.
Bursapor agree stadium naming rights deal with Matli as they begin march back to the SuperLig
November 1 – Turkey’s Bursaspor have signed a stadium naming rights deal with Matlı Holding worth 40 million Turkish liras (€1 million). The one and a half year deal will see the name of Bursaspor’s stadium is changed to Atatürk Sports Complex Matlı Stadium.
Croatian FA and its national airline go through the renewal process together
October 30 – The Croatian Football Federation (HNS) and Croatian Airlines have renewed their cooperation agreement for a further two years.
Oshee signs up for Romanian Cup run
October 29 – Polish soft drinks company Oshee has become the official sponsor of the Romanian Cup for a period of five years.
Crypto bookie Sportsbet.io secures LaLiga regional sponsorship
October 29 – Crypto sportsbook Sportsbet.io has been announced as an official partner of Spain’s LaLiga in the Middle East, North Africa, and Turkey (MENAT) region.
UEFA buckles up with Flix for Europa and Conference Leagues
October 25 – UEFA has secured a new partnership with transportation firm Flix, which will become an official travel partner for the UEFA Europa League and Conference League for 2024-2027 cycle.
Moov Leasing takes over Romanian referee sponsorship slot
October 25 – Two days after blowing the final whistle on its referees sponsorship deal with scandal-hit real estate business Nordis Group, the Romanian Football Federation (FRF) has announced a new general sponsorship of the FRF Referee Commission with leasing platform Moov Leasing.
Ebury add Saints to growing club sponsorship portfolio
October 24 – Premier League side Southampton have announced a new partnership with Ebury which will see the global financial services platform become the club’s Official Fintech Partner until the end of the 2024/25 campaign.
Verizon connects with NYCFC as club progresses new stadium plans
October 23 – New York City FC have announced a new multi-year deal with Verizon which will make it the club’s Official Wireless Partner, as the CFG club gears up for significant off-pitch development.
Romanian FA blows final whistle on scandal-hit Nordis’ referees sponsorship
October 23 – The Romanian Football Federation has terminated its sponsorship contract with Nordis Group. The real estate company was the main sponsor of the FRF Referees Committee, and its logo was on the shirts of the Romanian referees.
OlyBet stakes Girona with two-season sponsorship
October 22 – LaLiga’s Girona FC has announced a new partnership with OlyBet, who become the club’s Official Betting Partner in Europe (excluding Turkey) and digital partner in Spain for the next two seasons.