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Digital platforms

Israeli FA signs up for Pixellot’s AI-automated video solution to stream youth games

April 16 – The Israeli Football Association (IFA) has partnered with Israeli broadcast tech business Pixellot to distribute matches from its U19 2nd division and U16 elite league.

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Digital platforms

Raiffeisen Bank uses Kosovan partnership to accelerate league’s digital transformation

April 16 – The Football Federation of Kosovo and Raiffeisen Bank, the main sponsor of Kosovo’s second tier league, have launched an educational campaign among the clubs to boost their digital footbprints and increase their images profile.

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Digital platforms

EA Sports FC extends EFL deal for a further five seasons

April 11 – The English Football League (EFL) has inked a new multi-year partnership with EA Sports FC, solidifying its status as an Official Partner and Official Licensee of the EFL.

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Digital platforms

Yahoo Sports and OneFootball combine for content hub in US and Canada

April 4 – Global media and tech business Yahoo has struck a deal between its Yahoo Sports division and streaming platform OneFootball to create a new hub for football content.

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Digital platforms

Premier League brings VR developer Rezzil in-house with 4-year deal and stake in business

March 28 – The Premier League has agreed a four-year partnership with virtual reality (VR) software developer Rezzil to develop a VR game which is expected to be launched later this year.

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Digital platforms

LaLiga passes 10m subs on YouTube

March 25 – La Liga EA Sports has become the first football league to reach 10 million subscribers on YouTube, collecting the prestigious diamond play button trophy to mark the milestone. 

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Digital platforms

AWS extends DFL partnership deeper into generative AI

March 21 – Amazon Web Services (AWS), the DFL Deutsche Fußball Liga Official Technology Provider, has expanded its partnership to become the Official Generative AI Provider of the DFL.

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Digital platforms

Newcastle to launch digital trading cards and collectibles on Quidd marketplace

March 21 – Premier League Newcastle United are launching a digital trading card on the  Quidd platform, Animoca Brands’ digital collectibles and NFT marketplace. The first cards will be released later this month and will grow to more than 200.

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Digital platforms

French league takes control of its IP with development of blockchain-based fantasy game

March 19 – Blockchain and crypto specialists Chiliz has entered into a strategic partnership with game studio Unagi and the French Professional Football League (LFP) to launch fantasy football Coach Ligue 1, the first time a league has developed their own game.

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Digital platforms

Bundesliga extends Sportradar deals through to 2031

February 27 – The Bundesliga has extended its partnership with Sportradar which will continues as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 for another six seasons.

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Digital platforms

Swiss Football League to accelerate digital transformation with LaSource strategic partnership

February 22 – The Swiss Football League has announced a strategic partnership with the French sports consultancy agency LaSource to develop the league’s Digital Vision 2027 project – a five-year strategy aiming to use technology t o innovate across the league’s operations and fan engagement.

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Digital platforms

Man Utd to launch new global e-commerce site on Scayle platform

January 24 – Premier League Manchester United is partnering with Scayle to launch its official e-commerce site globally.

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Digital platforms

Six tech start-ups picked to form first year of MLS Innovation Lab

January 18 – Major League Soccer has named six tech start-ups who will form the launch companies supported by the new MLS Innovation Lab.

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Digital platforms

Ronaldo joins $40m fundraising for launch of Strikerz new UFL video game

December 14 – Al Nassr’s Cristiano Ronaldo has joined a group of investors committed to invest more than $40 million into development of a new, free-to-play football game UFL, with lofty ambitions to improve the way football fans interact with the world of gaming. 

Read more …

Digital platforms

Liverpool bring in Orion to lead on digital development

December 13 – Premier league Liverpool have signed a multi-year deal with Orion Innovation, which will see the global technology and digital transformations firm become the club’s official digital transformation partner.

Read more …

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