July 28 – Workwear specialist Engelbert Strauss has signed a three-year UEFA Europa League and UEFA Europa Conference League partnership that will through to the end of the 2024 season.
July 27 – Autohero have teamed up with French champions Paris Saint-Germain in a multi-season agreement.
July 26 – Borussia Dortmund has added sweet (candy) brand RIESEN to its North American sponsorship portfolio in a two-year deal.
July 27 – Fulham, who are looking to bounce back to the Premier League after relegation last, have signed UK financial trading and sports betting firm Spreadex as a principle partner for the next two seasons.
July 26 – Dutch club Ajax Amsterdam and Coca-Cola have signed a sponsorship and ‘pouring’ deal for three seasons.
July 26 – Kumho Tyre has agreed a long-term extension to its Official Tyre Partner status with Premier League Tottenham Hotspur which began in 2016.
July 25 – The Nanterre Commercial court in France has ruled against beIN Sports in its request to make Canal+ fulfil its contract and pay €330 million in rights fees for live broadcast of Ligue 1 matches. Canal + said it was suspending its sub-licensing contract with beIN after Ligue 1 licensed rights to Amazon.
July 23 – Premier League Watford, returning to the top flight after just a year in the Championship, have signed a record multi-year partnership with crypto casino and sports betting platform Stake.com.
July 23 – Manchester United has partnered with Renewable Energy Group, a leading producer of renewable fuels, with a shared mission to tackle climate change and create a cleaner world.
July 22 – After 27 years the Pirelli logo will be replaced on the front of the Internazionale by a blockchain and cryptocurrency business that will promote their joint product launch in a one-year deal.
July 21 – BeIN Sports and the Bundesliga have extended their broadcast deal in France and Turkey, with the new partnership running through until the 2024-25 season.
July 21 – Premier League club Burnley FC has named spread betting firm Spreadex as the its new principal front-of-shirt sponsor.
July 20 – If you’re tired of playing the same football games over and over again, you’ve come to the right place. We have narrowed down the top 25 best football games for mobiles so that you can have more best mobile games to choose from! Take a look.
July 20 – Arsenal have become the second Premier League club to sign up with blockchain provider Chiliz to offer cryto fan tokens on the Socios.com app.
July 18 – The row over broadcast rights between Canal + and France’s LFP has now sucked in beIN Sports who are demanding that Canal+ fulfil the sub-licensing agreement they have for two live matches per round.