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Football Marketing

EAFC gets ball rolling with player ratings reveal that boosts Arsenal but hammers Chelsea

By Harry Ewing

September 6 – The much-anticipated FIFA replacement EAFC has released the first wave of official player ratings: showcasing London rivals Arsenal and Chelsea ahead of the game’s release later this month.

Read more …

Africa

BetPawa increases its African betting footprint with Uganda federation deal

September 6 – The Federation of Uganda Football Association (FUFA) and BetPawa have partnered in a deal that will cover the FUFA Drum, the Big League and the Futsal League. 

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Football Marketing

Kosovo FA adds three years to TEB Bank sponsorship

September 6 – The Football Federation of Kosovo has renewed its sponsorship with TEB Bank for a further three years.

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Football Marketing

Betway scores Premier League treble with Arsenal deal

September 4 – Online betting company Betway has agreed a multi-year sponsorship of Arsenal’s Men’s team, becoming the club’s official global betting partner of Arsenal’s Men’s team. 

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Competitions

Hisense plugs in for another cycle of UEFA men’s national team competitions

September 4 – UEFA have announced a multi-year partnership with Hisense that will see the electronics manufacturer become a sponsor of its Men’s national team competitions. across the European continent. 

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Football Marketing

Nottingham Forest land Kaiyun as shirt sponsor up to start of bookie ban in 2025

September 1 – Nottingham Forest have penned a two-year deal with Asian-fcussed sports betting platform Kaiyun Sports that will see the bookie become the club’s official front-of-shirt sponsor until 2025 in a two-season deal.

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Football Marketing

Uphold pushes its platform into Premier League with Burnley sleeve sponsorship

September 1 – Burnley, bouncing back to the Premier League after a season in the Championship, have signed web3 financial platform Uphold as the club’s sleeve sponsor in a one-season deal.

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Football Marketing

Selling the dream: LaLiga and T3N to invest €300m in overseas residential academies

August 30 – LaLiga is expanding its elite residential academy concept into international markets with the T3N Sport & Investment Group, and a €300 million 5-year spend focused on “strategic markets such as the US, Mexico, Japan, and the Middle East.”

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Football Marketing

Sheffield United sign Gtech to sleeve slot for one-season deal

August 30 – Premier League Sheffield United have signed home technology business Gtech as their sleeve sponsor in an initial one-year deal.

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Football Marketing

Romania goes bananas

August 30 – The Romanian Football Federation (FRF) has signed a three-year of a new sponsorship deal with Poland’s Citronex group’s Yellow brand.

Read more …

Football Marketing

Norwich agree Gran Canaria travel partnership as the journey towards place in the Premier League sun

August 30 – Championship side Norwich City, now in their second season of challenging for a return to the Premier League, have agreed a travel partnership with UD Las Palmas and Gran Canaria island.

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Football Marketing

Bayern Munich court more sponsorship controversy with Visit Rwanda deal

August 28 – In a controversial new sponsorship deal, German giants Bayern Munich have partnered with Visit Rwanda, sparking criticism that the club are being used to bolster the reputation of Rwanda’s political leadership.

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Football Marketing

Aras Kargo load up for another season with Trabzonspor

August 28 – Turkey’s Trabzonspor have renewed their sponsorship agreement with freight company Aras Kargo for the 2023/2024 season.

Read more …

Football Marketing

Building partnerships with purpose – the future of brands in football

By Paul Nicholson

August 22 – In a massively changed sports landscape, WPP, the largest marketing and advertising services company in the world is continuing to grow its sports practice – which provides sports marketing and advisory businesses under an integrated banner. CEO of the WPP Sports Practice, Dominic Grainger, spoke exclusively to Insideworldfootball.

Read more …

Football Marketing

Brentford sign Visit Tampa Bay as club partner

August 25 – Premier League club Brentford have partnered with Visit Tampa Bay in the US.

Read more …

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