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Football Marketing

SPFL extends BBC domestic TV rights and Infront overseas agency deal until 2029

July 18 – The Scottish Premier League (SPFL) has  agreed multi-year extensions to its BBC broadcast deal and with Infront, for its international TV rights sales. 

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Broadcast

Telekom Serbia channel Arena Sport holds on to Bosnian domestic TV rights

July 18 – The Football Federation of Bosnia and Herzegovina (NS/FS BiH) has renewed its TV rights contract with Telekom Srbija. All Premier League of Bosnia and Herzegovina matches, as well as cup games, will be broadcast on Arena Sport TV.

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Football Marketing

Betclic scores four-year naming rights deal with Liga Portugal

July 14 – Liga Portugal has announced that online sports betting company Betclic has taken the reigns as title sponsor for the top division of Portuguese football. 

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Football Marketing

Bayern agree South American deal with Chilean fintech business Global66

July 14 – FC Bayern Munich have announced a partnership with Chilean financial services platform Global66, their first in South America and second in Latin America.

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Digital platforms

EA FC 24 to allow men and women to play on the same team

July 13 – For the first time, EA sports are offering players the chance to play male and female football players in the same team, a change that is causing ripples in the gaming community.

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Football Marketing

AEK Athens plug in Volton for another season as a main sponsor

July 13 – Greek champions AEK Athens have renewed their sponsorship with energy company Volton Hellenic Energy.

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Aus-NZ 2023

Clock ticking on countdown to WWC2023, and so is TikTok

July 13 – FIFA has partnered with TikTok to deliver tailored content from Australia and New Zealand during the Women’s World Cup that kicks off July 20.

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Football Marketing

BMW and AC Milan renew partnership and sustainability drive

July 13 – AC Milan have renewed their partnership with BMW Italia who will remain a club Premium Partner and Automotive Partner.

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Europe

Surat Kargo agrees sponsorship of Turkish women’s teams

July 12 – Surat Kargo, one of Turkey’s leading logistic companies, has become the main sponsor of the Turkey’s Women’s national teams.

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Digital platforms

PepsiCo expands its sponsorship engagement in football with global EA Sports FC deal

July 12 – EA Sports FC, the rebranded FIFA-franchised video game but without FIFA, has moved into the game sponsorship area with a multi-year global deal with PepsiCo for three of its flagship brands – Pepsi, Gatorade, and Lay’s.

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Digital platforms

Man Utd launch Snapchat profile ahead of US tour and new season

July 12 – Premier League giants Manchester United have launched their first official profile on Snapchat, @manutd ahead of the club’s pre-season tour to the US.

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Football Marketing

Destination Sport Travel gets on board for another ride with Everton

July 12 – Everton, who look destined for a trip to the Championship until the last day of the season, has renewed its partnership with the Destination Sport Group and its Sportsbreak.com and Destination Sport Travel brands.

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Football Marketing

Inter and Nike extend 25-year kit deal

July 10 – Nike has extended its 25-year deal with Serie A’s Inter Milan.

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Football Marketing

LaLiga lands Iberia sponsorship for Latin America

July 8 – Spain’s national airline Iberia, will be an official sponsor of LaLiga from the start of the 2023/24 season in a deal that focusses on Latin America.

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Football Marketing

FBS switches to Leicester City training kit as club works on Premier League bounce back

July 8 – Having announced the return of King Power to their front of shirt sponsorship position, replacing FBS, Leicester City have now unveiled FBS as the club’s Official Trainingwear Partner.

Read more …

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