SPFL extends BBC domestic TV rights and Infront overseas agency deal until 2029
July 18 – The Scottish Premier League (SPFL) has agreed multi-year extensions to its BBC broadcast deal and with Infront, for its international TV rights sales.
Football Marketing
Telekom Serbia channel Arena Sport holds on to Bosnian domestic TV rights
July 18 – The Football Federation of Bosnia and Herzegovina (NS/FS BiH) has renewed its TV rights contract with Telekom Srbija. All Premier League of Bosnia and Herzegovina matches, as well as cup games, will be broadcast on Arena Sport TV.
Betclic scores four-year naming rights deal with Liga Portugal
July 14 – Liga Portugal has announced that online sports betting company Betclic has taken the reigns as title sponsor for the top division of Portuguese football.
Bayern agree South American deal with Chilean fintech business Global66
July 14 – FC Bayern Munich have announced a partnership with Chilean financial services platform Global66, their first in South America and second in Latin America.
EA FC 24 to allow men and women to play on the same team
July 13 – For the first time, EA sports are offering players the chance to play male and female football players in the same team, a change that is causing ripples in the gaming community.
AEK Athens plug in Volton for another season as a main sponsor
July 13 – Greek champions AEK Athens have renewed their sponsorship with energy company Volton Hellenic Energy.
Clock ticking on countdown to WWC2023, and so is TikTok
July 13 – FIFA has partnered with TikTok to deliver tailored content from Australia and New Zealand during the Women’s World Cup that kicks off July 20.
BMW and AC Milan renew partnership and sustainability drive
July 13 – AC Milan have renewed their partnership with BMW Italia who will remain a club Premium Partner and Automotive Partner.
Surat Kargo agrees sponsorship of Turkish women’s teams
July 12 – Surat Kargo, one of Turkey’s leading logistic companies, has become the main sponsor of the Turkey’s Women’s national teams.
PepsiCo expands its sponsorship engagement in football with global EA Sports FC deal
July 12 – EA Sports FC, the rebranded FIFA-franchised video game but without FIFA, has moved into the game sponsorship area with a multi-year global deal with PepsiCo for three of its flagship brands – Pepsi, Gatorade, and Lay’s.
Man Utd launch Snapchat profile ahead of US tour and new season
July 12 – Premier League giants Manchester United have launched their first official profile on Snapchat, @manutd ahead of the club’s pre-season tour to the US.
Destination Sport Travel gets on board for another ride with Everton
July 12 – Everton, who look destined for a trip to the Championship until the last day of the season, has renewed its partnership with the Destination Sport Group and its Sportsbreak.com and Destination Sport Travel brands.
LaLiga lands Iberia sponsorship for Latin America
July 8 – Spain’s national airline Iberia, will be an official sponsor of LaLiga from the start of the 2023/24 season in a deal that focusses on Latin America.
FBS switches to Leicester City training kit as club works on Premier League bounce back
July 8 – Having announced the return of King Power to their front of shirt sponsorship position, replacing FBS, Leicester City have now unveiled FBS as the club’s Official Trainingwear Partner.