November 9 – The next two European championships will remain free to the general public after UK public-service broadcaster the BBC and commercial broadcaster ITV agreed to continue to share the rights.
November 9 – Coors Light will be the official beer of the Leagues Cup – the new MLS vs LigaMx club competition kicking off in 2023 – in what is described as a multi-year partner agreement.
November 8 – FIFA has unveiled wellness Calm as the ‘Official Mindfulness and Meditation Product’ of the World Cup 2022, Women’s World Cup 2023 and FIFAe Nations Cup 2023.
November 4 – Brewer Anheuser-Busch has renewed its official beer sponsorship of U.S. Soccer as the official beer sponsor in a multi-year deal, taking the partnership which began in 1987 beyond 35 years.
November 3 – The United States Soccer Federation (USSF) have extended their sponsorship deal with insurance company Allstate.
November 3 – Premier League Southampton has named Ecowatt as the club’s Official Training Kit Partner for the remainder of the 2022/2023 season.
November 2 – Glaswegian giants Celtic have announced bookmaker William Hill as the club’s official in-stadium betting partner.
November 2 – Premier League Brentford have unveiled a new partnership with video game platform SEGA and its Football Manager simulation game for the launch of Football Manager 23 this month.
November 1 – Sky Sports UK has renewed its partnership with short-form mobile content platform Snapchat Discover.
By David Owen
October 30 – US media conglomerate Comcast has posted a third-quarter loss after including $8.6 billion of impairment charges related to Sky, its UK-centred media and telecommunications business with live rights to Premier League football.
October 30 – With just 21 days to go before the Qatar 2022 World Cup kick-off, Chinese smartphone-maker vivo has announced it has become an Official Sponsor and the Official Smartphone of the event.
October 28 – Broadcaster beIN Sports has said it has paid its latest instalment owed to La Liga following the Spanish league’s move to secure a court order following a dispute over payment rescheduling.
October 27 – Proof that all is love in the Qatari/Saudi Arabian media world has been shown again with the announcement that beIN Media Group has signed a strategic partnership agreement with Riyadh-based media sales group SMC.
October 27 – Starling Bank has signed on as the official principal partner for Southampton Women’s team for the 2022-2023 season.
October 26 – Serie A’s Udinese is today launching its official Fan Token $UDI through the Socios.com platform with the sale opening at 1pm (CET).