Inside World Football
  • Home
  • Americas
    • News
    • Concacaf
    • Gold Cup 2025
    • Gold Cup 2023
      • News
      • Bracket / Schedule
      • Teams
      • Stadiums
      • Match Reports
      • Match Previews
    • Gold Cup 2021
      • News
      • Bracket / Schedule
      • Teams
      • Venues
      • Match Previews
      • Match Reports
    • Gold Cup 2019
    • Concacaf W Championship 2022
    • W Gold Cup 2024
      • News
      • Match Previews
      • Match Reports
      • Teams
      • Fixtures and results
      • Stadia
    • Nations League 2024
      • News
      • Teams
      • Venues
      • History/Stats
      • Match Previews
      • Fixtures
  • Asia
    • News
    • Competitions
    • Federations
    • Development
    • Asian Cup 2023
      • News
      • Fixture and Results
      • Match Previews
      • Match Reports
      • Stadiums
      • Teams
      • History
    • Asian Cup 2019
  • Europe
    • Euro 2024
    • Euro Nations League
  • FIFA
  • Marketing
    • Broadcast
  • Finance
  • Match-fixing
  • Integrity
  • Performance

Football Marketing

ESA issues health warning over cryptocurrency sponsorships

December 14 – The European Sponsorship Association (ESA) has issued a warning to rights holders over the danger of cryptocurrency partnerships and their high potential of failure.

Read more …

Football Marketing

Barca make cryptocurrency debut with WhiteBIT sponsorship

December 14 – LaLiga topping Barcelona have signed their first sponsorship deal with a cryptocurrency firm, agreeing a three-year partnership with WhiteBIT.

Read more …

Football Marketing

Man City lines up the bubbles with Ballers brands for a big season finish

December 14 – Ballers Champagne has been unveiled as the Official Champagne Local Partner ofManchester City Football Club.

Read more …

Football Marketing

Al Rihla at journey’s end as Adidas brings in new Al Hilm ball for final rounds

December 12 – FIFA will debut a new Adidas ball for the final four matches of the Qatar 2022 World Cup, with the ball in action for the first time tonight in the Argentina vs Croatia semi-final.

Read more …

Sponsorship

Chelsea and Atletico Madrid looks set to lose Whalefin crypto sponsorships

December 12 – The crypto winter has taken another casualty with Chelsea sleeve sponsor Amber Group, who display their Whalefin logo, reportedly ending their £20 million-a-year deal just seven months after it started.

Read more …

Football Marketing

Brazil betting sponsorship booming as Pixibet adds Corinthians

December 12 –Brazil-focussed online bookmaker Pixbet has added another top flight club, agreeing a three-year sponsorship with Sao Paulo giants Corinthians.

Read more …

Digital platforms

What you don’t know about the betting predictions offered online

December 9 – With the world’s attention focussed on its most popular sport as the World Cup reaches the quarter final stage, so there has been a flood of attention on the arrival of many new iGaming websites.

Read more …

Football Marketing

UEFA boosts digital capability with 8-year Atos partnership

December 8 – Digital transformation Atos has signed an eight-year deal to become a UEFA National Team Football partner.

Read more …

Football Marketing

Estrelabet banks big on Brazilian futsal with all-team deal via CBF

December 8 – In the bookmaker race to pick up football sponsorship assets in Brazil’s fast evolving betting markets, EstrelaBet has completed a sponsorship for all of the country’s futsal teams until 2025 with the Brazilian Football Confederation (CBF).

Read more …

Digital platforms

Hungary’s Debreceni VSC takes first steps into web3 with Capital Block

December 8 – The developing web3 is not just a world for Europe’s biggest and best leagues and clubs. Hungary’sDebreceni VSC (DVSC), has become the first club from the country to announce its intentions in the area.

Read more …

Football Marketing

Betano secures naming rights to Copa do Brasil in 3-year deal

December 7 – FIFA’s first betting sponsor Betano has added the naming rights for the Copa do Brasil to its sponsorship portfolio.

Read more …

Digital platforms

Queue jumping. Man City use WaitTime to speed up match-day experience

December 6 – Premier League Manchester City is to install an artificial intelligence platform that will provide real-time information on crowd density, traffic and movement of fans.

Read more …

Broadcast

MUTV distribution expanded to smart TVs and key digital platforms

December 6 – Manchester United have increased the distribution of their broadcast channel making the MUTV app available on Samsung, LG and Android smart and connected TVs.

Read more …

Sponsorship

FC Barcelona extend SK Enmove deal into middle eastern territories

December 6 – Korean motor lubricant company SK Enmove has expanded is Asian regional sponsorship with FC Barcelona into the Middle East to include the United Arab Emirates, Qatar, Oman and Bahrain.

Read more …

Football Marketing

LaLiga and UFC come out fighting for Hispanic hearts and minds

December 2 – LaLiga North America has teamed up with mixed martial arts organisation UFC, for a joint promotional partnership to engage with fans across both sports.

Read more …

  • Page 75 of 247
  • « First
  • ‹ Previous
  • 71
  • 72
  • 73
  • 74
  • 75 (current)
  • 76
  • 77
  • 78
  • 79
  • Next ›
  • Last »
Follow us:
android-app
ios-app
  • Home
  • Search
  • Sign up for our daily news bulletin

Latest News

  • Textor’s Lyon win could be Palace’s Europa League loss
  • Premier League brings in Adobe to revamp fan content and engagement
  • The Cosmos are back with New Jersey base and a berth in USL League One
  • Lord Coe takes charge of £4.2bn Old Trafford regeneration
  • Women’s Asian Cup Australia 2026 to go on sale July 18

Football Asia

FIFA

Football Americas

News from North and Central America and the Caribbean

Columnists

  • Inside Insight
  • Mihir Bose
  • David Owen
  • Lee Wellings
  • John Yan
  • Andrew Warshaw
  • Osasu Obayiuwana
  • Matt Scott
  • Massimo Cecchini
  • Sports Law: Dr Laila Mintas
  • HJC
  • Martin Volkmar

3rd Annual Rexsport IWF Forum

4QuestionsFor4Leaders

4 questions for 4 leaders

Uefa Nations League 2023

Concacaf Nations League 2023

  • About us
  • Contact
  • Privacy
  • Terms & Conditions
  • Acceptable Use Policy