November 10 – The Asian Football Confederation (AFC) continues to report growing digital engagement numbers across all its platforms, a reflection of both the return to play of its competitions, the appetite for Asia’s own championships, and an expansion of the media strategy.
November 10 – Manchester City have added Indian travel business DreamSetGo as a new regional partner in what the club is describing as a “first-of-its-kind within the region”.
November 10 – Real Madrid and Adobe have teamed up in a new sponsorship deal that will see the computer software giant deliver personalised content to the club’s fans.
November 9 – Lazio have hit out at the makers of Amazon Prime’s dramatised ‘Maradona: Blessed Dream’ series for a scene in which the Rome-based club are branded fascists.
November 9 – CBS Sports has expanded its football broadcast rights portfolio with the acquisition of the rights to the English Women’s Super League in a two-season deal.
November 9 – The Bundesliga’s 1. FC Köln have extended their 14-year main sponsorship with the REWE Group for a further three seasons to June 2025. The deal includes the continuation of the front of shirt branding.
November 8 – Qatari telecommunications operator Ooredoo has taken a tournament regional sponsorship with FIFA becoming the Official Middle East & Africa Telecommunications Operator for the World Cup Qatar 2022 and the Arab Cup Qatar 2021, to be held in December.
November 8 – The Premier League is on the cusp of confirming a record-breaking US television rights that will benefit all 20 topflight clubs.
November 4 – Cash-strapped Barcelona are the latest club to enter the scramble to create NFTs, announcing a deal with Cyprus-based Ownix, a premium Ethereum-based NFT marketplace.
November 4 – LaLiga has formally opened the bidding process for the domestic sale of domestic audiovisual rights, for the first time extending the license period from three to five seasons and increasing the number of packages of rights available.
November 4 – City Football Group has extended its global partnership with Nissan into a third term in a deal that coversManchester City, Melbourne City, New York City FC, Girona FC and Sichuan Jiuniu FC.
November 4 – Online bookmaker Betway has signed a multi-year extension with Belgium’s Croky Cup, a sponsorship first signed in 2016.
November 3 – Forex CFD broker IC Markets, has signed partnerships with six La Liga Clubs for the current 2021/22 season. The financial trader also has six deals with clubs in Germany’s Bundesliga.
November 3 – Ajax have extended their main shirt sponsor Ziggo for a further two years, taking them through to at least 2025. Ziggo first sponsored the club in 2015.
November 2 – Sports marketing agency Sportfive has picked up the commercial rights to Nigeria’s top tier league and the country’s national teams in a two-year contract starting this year.