Greeks renew agency deal with Ticketmaster for national team matches
August 1 – The Hellenic Football Federation (EPO) has renewed its partnership with US-owned ticket agency Ticketmaster.
Partnerships
Aussie A-Leagues kick off new 3-year Mitre deal
July 24 – Mitre will be the Aussie A-Leagues Official Match Ball Partner for the next three seasons.
Aston Villa agree retail partnership with JD Sports ahead of US tour
July 22 – Aston Villa have announced JD Sports as the club’s new official retail partner on a multi-year deal which will allow the retailer to stock official Aston Villa products online and in select stores nationwide.
Spurs secure crypto partnership with Kraken
July 17 – Tottenham Hotspur have announced a global brand partnership with crypto platform Kraken, which will become the club’s first Official Crypto and Web3 Partner, and the Official Sleeve Partner for its Men’s and Women’s teams ahead of the 2024/25 season.
Adidas secure Argentine FA through to 2038
June 28 – The Argentine Football Association (AFA) have added 14 years to their Adidas partnership, taking a relationship that was formalised in 2001 through to 2038.
Wolves look to break ‘templated’ kit supply model with SUDU deal
June 27 – Premier League Wolverhampton Wanderers have stepped away from the traditional big name kit suppliers to do what they say is a “landmark deal” with sportswear brand SUDU.
Eintracht Frankfurt to swap Nike for Adidas in 5-year deal from 2025
June 26 – Eintracht Frankfurt has ended their kit deal with Nike, switching to adidas in an initial five-year partnership starting with the 2025/26 season onwards.
Aston Villa gears up for Champions League season with SeatGeek extension
June 21 – Champions League-bound Aston Villa have extended their partnership with SeatGeek, which will see them remain the Birmingham club’s Official Primary Ticketing Partner for both men’s and women’s teams.
Comical: Canadian Premier League meets Marvel for series of Super Hero days
June 9 – Comic-turned-TV brand Marvel is teaming up with the Canadian Super League (CPL) for a series of Marvel Super Hero Days during the 2024 regular season.
Derbystar gets the Bundesliga ball rolling for next season
May 22 – Derbystar have released the official match ball for Bundesliga and Bundesliga 2 ahead of the 2024/25 season.
Premier League swaps Panini for Fanatics for 2025/26 season
May 9 – Fanatics Collectibles will take over from Panini as the Premier League’s exclusive provider of trading cards, trading card games and stickers from June 2025.
With their season fizzling out and Nike deal coming to a close, Liverpool unveil 2024 kit
May 2 – Liverpool have unveiled their home kit for the 2024/25 season, the first in the Premier League ahead of the 2024/25 season, as the team continues to struggle domestically in a limp end to an otherwise encouraging season.
Liverpool expand in South Korea with Over the Pitch retail partnership
April 29 – Premier League Liverpool have signed their first-ever retail partnership in South Korea as the club looks to expand its global profile.
Saints lace-up new Puma kit deal as they push for Premier League return
April 12 – Premier League bounceback hopefuls Southampton have signed a four-year kit deal with Puma, which will see the sportswear brand become the Saints official kit supplier from the start of the 2024/25 season.
EA Sports FC extends EFL deal for a further five seasons
April 11 – The English Football League (EFL) has inked a new multi-year partnership with EA Sports FC, solidifying its status as an Official Partner and Official Licensee of the EFL.