November 22 – New York City FC’s 25,000-capacity new stadium, scheduled to be completed before the start of the 2027 season, will be named Etihad Park under a 20-year agreement announced Thursday with Etihad Airways, the national airline of the United Arab Emirates.
November 22 – Fenerbahce are swapping Puma for a five-year deal with Adidas after a dispute with Puma who had opted to prioritise their deal with Galatasary in the Turkish market.
November 22 – The naming rights to the EFL Trophy, currently called the Bristol Street Motors Trophy, have been rebranded to the Vertu Trophy with immediate effect.
November 21 – AS Monaco have unveiled a new partnership with Apollo Tyres, which will see its premium tyre brand Vredestein feature on the club’s jersey sleeve for all Ligue 1 matches during the 2024-25 season.
November 20 – The Albanian Football Federation (FSHF) has opened tenders for the main sponsorship of the country’s national stadium in Tirana, currently called the Air Albania Stadium.
November 19 – Ahead of the club’s general annual meeting this weekend, Borussia Dortmund fans have called on their club to end the sponsorship deal with arms manufacturer Rheinmetall.
November 19 – St. Louis City SC has announced a naming-rights agreement with global battery manufacturer Energizer for its new football-specific stadium, which will now be called Energizer Park.
November 19 – Betfair has renewed its partnership with Brazilian Serie A team Cruzeiro until the end of the 2026 season, marking the highest value deal in the history of the Minas Gerais club.
November 15 – West Ham United have signed a multi-year partnership with Ukrainian Vodka brand Nemiroff, who become the club’s new Official Vodka Partner.
November 14 – The Turkish Football Federation (TFF) has changed its official health sponsor Acıbadem to Medicana Health Group in a three-year deal that will cover all national teams, including the country’s age group teams.
November 13 – Sports and technology are increasingly intertwined from player metrics to keeping fans happy in the stands. The latest club to collaborate with a tech partner is Tottenham Hotspur who have announced a strategic partnership with ExpressVPN, a global leader in consumer digital privacy and security.
November 11 – FC Barcelona have announced a record $1.82 billion, 14-year deal with Nike, just six months after club president Joan Laporta publicly threatened to end their long-term partnership.
November 8 – German car maker Volkswagen is a new sponsor of the Bulgarian Football Cup tournament, though bookmaker Sesame remains the tournament’s main sponsor.
November 7 – Premier League side Aston Villa have agreed a multi-year partnership with Vodka brand Nemiroff as the club’s new Official Vodka Partner.
