October 25 – Two days after blowing the final whistle on its referees sponsorship deal with scandal-hit real estate business Nordis Group, the Romanian Football Federation (FRF) has announced a new general sponsorship of the FRF Referee Commission with leasing platform Moov Leasing.
October 24 – Premier League side Southampton have announced a new partnership with Ebury which will see the global financial services platform become the club’s Official Fintech Partner until the end of the 2024/25 campaign.
October 23 – New York City FC have announced a new multi-year deal with Verizon which will make it the club’s Official Wireless Partner, as the CFG club gears up for significant off-pitch development.
October 23 – The Romanian Football Federation has terminated its sponsorship contract with Nordis Group. The real estate company was the main sponsor of the FRF Referees Committee, and its logo was on the shirts of the Romanian referees.
October 22 – LaLiga’s Girona FC has announced a new partnership with OlyBet, who become the club’s Official Betting Partner in Europe (excluding Turkey) and digital partner in Spain for the next two seasons.
October 21 – The Saudi Arabian Football Federation (SAFF) has announced a three-year partnership with Unilever’s Rexona, making the brand an official sponsor of the Saudi Arabia Women’s National Team.
October 21 – Bulgaria’s Spartak Varna have signed two new sponsorship deals despite the financial instability surrounding the club after former owner Pavlin Nikolov decided to step down and stop funding the team.
October 18 – Juventus have signed a sleeve sponsorship deal with wealth management group Azimut in a partnership that will make its debut in the Nerazzurri’s Serie A match versus Lazio on Saturday.
October 18 – Music and football have always been interconnected. Think the Beatles and Liverpool FC and more recently, Oasis and Manchester City. Now British super-group Coldplay and Barcelona FC are getting in tune with each other in time for the El Clasico on October 26.
October 18 – Bulgaria’s Levski Sofia has signed a sleeve sponsorship deal with dairy producer Lacrima, one of the largest Bulgarian companies producing dairy products.
October 17 – The gambling industry that has had its hooks into the clubs, players, and fans of the Premier League will have to face a future without their names and logos plastered over the front of jerseys (sleeve partnerships are exempt).
October 16 – Brazil’s clubs are proving reluctant to give up their betting sponsors despite the Brazilian Football Confederation (CBF) saying it will enforce a ban on club sponsorship by bookmakers across all levels of Brazilian football who do not hold state betting licenses.
October 15 – Premier League holders Manchester City have announced a renewal of their regional partnership with Tokyo-based Abeam Consulting.
October 15 – British confectionery brand Swizzels has teamed up with Nottingham Forest for the 2023/24 Premier League season, delivering a sweet experience for fans at The City Ground.
October 11 – The Australian Professional Leagues (APL) has extended its partnership with Boost Mobile, solidifying the telco brand as an Official Partner for both the Isuzu UTE A-League Men’s and the Ninja A-League Women’s competitions.