February 23 – With the W Gold Cup closing out the first round of group games, Concacaf has announced another sponsor partner with Hilton becoming the confederation’s Official Hotel Partner for the 2024 Champions Cup and the 2024 W Gold Cup.
February 22 – U.S. Soccer have partnered up with New York Life on a multi-year deal that will make it the federation’s official life insurance partner.
February 20 – The Canadian Premier League has extended its deal with long-term partner Derbystar, marking the extension agreement with the launch of the official 2024/25 CPL match ball ahead of the competition’s start in April.
February 15 – The Roshn Saudi League (RSL) has announced The Saudi Tourism Authority (STA) and the ‘Saudi, Welcome to Arabia’ platform as an official Platinum Sponsor of RSL.
February 13 – The Saudi Pro League has announced a new partnership with PepsiCo as it begins to build global commercial partnerships to match its star-studded league.
February 12 – The Football Federation of Bosnia and Herzegovina (FSbiH) has signed a sponsorship contract with online bookmaker Wwin.
February 12 – UEFA has announced that long-term partners Just Eat have renewed their sponsorship of the Champions League, Europa League and Conference League until 2027.
February 6 – Real Madrid’s €70 million-per-season sponsorship deal with technology giants HP, announced end of last week at an event held at Real Madrid City, tops the list of the world’s most lucrative football shirt sponsors.
January 31 – Football Australia (FA) has agreed a sponsorship with Nestlé Dairy brand Milo who become an Official Partner of MiniRoos, Australia’s junior football grassroots programme.
January 29 – MG Motor UK has become Premier League Arsenal’s Official Automotive Partner in a multi-year deal.
January 28 – Brazilian-based digital financial service firm Inter&Co is the new stadium naming rights partner for Orlando’s soccer stadium, home to Orlando City in the MLS and Orlando Pride in the NWSL.
January 26 – The US Soccer Federation has agreed a multi-year deal with Marriott Bonvoy who will become the federation’s Official Hotel Partner.
January 25 – The Football Federation of Kosovo (FFK) has agreed a sponsorship with Raiffeisen Bank who become the main sponsor of the Kosovan First Football League, which from the spring of 2024 will be renamed the Raiffeisen First League.
January 25 – Inter Miami have launched their partnership with cruise line Royal Caribbean International becoming the club’s main sponsor in a multi-year deal starting with the 2024 season.
January 24 – Serbia’s Red Star Belgrade (Crvena Zvezda) said they are about to renew their sponsorship with Telekom Srbija, despite the contract having expired last summer.
Telekom Srbija has been the club’s main sponsor and its branding is still seen around the club. Red Star’s general secretary Zvezdan Terzic (pictured) said that while the current sponsorship is not paid for, that will change.
Currently Red Star’s main sponsor is Russian oil company Gazprom.