Crypto creep. OKX adds Man City sleeve to its club assets
July 1 – Crypto exchange OKX has expanded its sponsorship of Manchester City to include the left sleeve of both themen’s and women’s first teams.
Sponsorship
Netspend carded as inaugural Leagues Cup sponsor
June 29 – Financial services business Netspend has agreed a ‘multi-year’ sponsorship of the new Leagues Cup competition that kicks off July 21 and runs through to August 19.
Qatar Airways takes flight. Bayern fans wave them off
June 29 – Following a persistent fan protest, German giants Bayern Munich have decided against renewing their sponsorship deal with Qatar Airways.
Fulham and Burnley go all-in with SBOTOP and W88 in advance of gambling ad ban
June 28 – Premier League clubs are taking full advantage of the time lag between next season and the implementation of a ban on shirt sponsorship from betting operators from the start of the 2026/27 season.
Monaco add Roche Bobois partnership as look for a better finish
June 28 – AS Monaco has signed a one-season sponsorship with high-end French furniture and decoration brand withRoche Bobois.
Galatasaray renew SIXT shirt sponsorship in 5-year €100m deal
June 28 – Turkey’s Galatasaray have renewed their shirt sponsorship deal with SIXT Rent a Car for a further five years.
BMO signs up for World Cup/Gold Cup double deal
June 27 – The first deal coming out of the new Concacaf/FIFA commercial partnership has been struck with Canada-based bank BMO.
Healthy-looking Bournemouth renew Vitality Stadium naming rights for three years
June 27 – Premier League Bournemouth, who surprised pretty much everyone – by staying up last season including Scott Parker, the manager who led their promotion – have extended their stadium rights naming deal for three years.
Google Pixel expands English FA deal to mobile and earbuds partner
June 26 – The English FA has expanded its relationship with Google Pixel which has become the new official mobile phone and earbuds partner of the England men’s and women’s senior teams.
Cameroon chief Eto’o takes personal sponsorship with Russian bookie
June 25 – The FA president of Cameroon and former FC Barcelona legend Samuel Eto’o has become an ambassador for 1xBet, but taking up that role could be in breach of FIFA’s ethics code.
Meridianbet expands Montenegro FA sponsorship
June 24 – Online bookmaker Meridianbet has expanded its agreement with the Football Association of Montenegro (FSCG) to become the official sponsor of Montenegrin football.
Turkey’s Trabzonspor agree 3-year Joma kit deal
June 26 – Turkey’s Trabzonspor has signed a three-year sponsorship deal with sports equipment provider Joma Turkey.
Aston Villa go all-in with BK8 shirt deal; Trade Nation take the sleeve
June 22 – Premier League Aston Villa have agreed a three-year shirt front with controversial betting brand BK8. The club has also secured a sleeve sponsorship with online trading platform Trade Nation.
PepsiCo kick starts UCL renewals for 2024-27 cycle
June 22 – PepsiCo has renewed its UEFA Champions League partnership for the 2024–27 cycle the first partner to do so the next three-year cycle.
Besiktas signs new shirt deal with payments specialist Papara and launches club bank card
June 22 – Turkey’s Besiktas has signed a new sleeve and back of shirt sponsorship deal with electronic money and payment operator Papara.