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Sponsorship

Argentine FA unveils all-crypto sponsorship deal with XBO.com exchange

February 17 – The Argentine Football Association (AFA) has inked a sponsorship deal with crypto exchange XBO.com, making it the Official Global Sponsor of the Argentina National Team for 2025. 

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Football Marketing

LA Galaxy opens accounts with Royal Bank of Canada

February 17 – The defending Major League Soccer (MLS) champions, the Los Angeles Galaxy have just signed a sponsorship agreement with the Royal Bank of Canada (RBC), and its LA based subsidiary City National Bank (CNB). 

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Football Marketing

Captain’s round: Inter Miami hydrate with Más+ by Messi

February 17 – Inter Miami CF, and Argentine great, Lionel Messi have announced they are partnering with the GOAT’s energy drink Más+ by Messi.

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Football Marketing

Stake.com lose license but Everton keeping shirt sponsorship, for now

February 14 – Goodison Park was at the epicenter of a wonderous derby match versus Liverpool on Wednesday, but it was back to business on Thursday for Everton as their front-of-shirt sponsor was confirmed as having to give up its betting license in Great Britain.

Read more …

Sponsorship

Mulumbu urges Arsenal, Bayern and PSG to cancel Visit Rwanda sponsorship

February 13 – Former DR Congo captain Youssouf Mulumbu has waded into the debate over football clubs sponsoring Visit Rwanda by calling on them to reconsider the partnership. 

Read more …

Sponsorship

Century 21 buys into MLS commercial real estate

February 13 – Major League Soccer (MLS) have announced a multi-year partnership with Century 21 Real Estate LLC, making the real estate company the ‘Official Real Estate Service Partner’ of MLS, the MLS All-Star game, and the MLS Cup.

Read more …

Digital platforms

Croatian FA looks to Kadena blockchain deal to upscale fan experience

February 12 – The Croatian Football Federation (HNS) and global blockchain company Kadena have announced a partnership running through 2028, including the 2026 World Cup and the 2028 European Championship, aimed at delivering new types of experiences to Croatian national team fans, regardless of their location.

Read more …

Europe

CSKA Sofia land sponsorship with Bulgarian telecom giant

February 11 – Bulgaria’s CSKA Sofia have signed a new sponsorship agreement with the country’s largest telecom company, A1, with the company’s logo set to take its place on the back of the first team’s shirts.

Read more …

Football Marketing

Córdoba sell shirt sponsorship and stadium naming rights to Bahrain Victorious

February 10 – Spanish football has gained yet another deep-pocketed backer from the Gulf, as Bahrain secures a major sponsorship deal with Córdoba CF through its sports investment arm, Bahrain Victorious.

Read more …

Premier League

Chelsea tunes up sponsorship focus with Live Nation deal

February 2 – Premier League Chelsea have struck a new sponsorship deal with Live Nation, naming the global live entertainment giant as a Principal Partner for the remainder of the 2024/25 season.

Read more …

Sponsorship

Winbet go all-in with Etar for another season

February 7 – Bulgarian second tier club Etar Veliko Tarnovo has renewed its sponsorship with bookmaker Winbet. Etar and Winbet first partnered in 2017, but the sponsorship has been interrupted several times until now.

Read more …

Sponsorship

Arsenal, Bayern and PSG pressured over Visit Rwanda sponsorship as rebels lay waste to DRC

February 3 – The Democratic Republic of Congo has called on Arsenal, Bayern Munich and Paris St-Germain to end their “blood stained” sponsorship deals with Visit Rwanda because of the ongoing conflict in the region.

Read more …

Football Marketing

Bitpanda expands AC Milan sponsorship to back-of-shirt

February 3 – AC Milan have strengthened their ties with online trading platform Bitpanda, announcing an expanded partnership that will see the company’s logo feature on the back of the Rossoneri’s shirts with immediate effect.

Read more …

South America

Betano picks up naming rights to Flamengo-Botafogo Super Cup

January 31 – Online bookmaker Betano will be the headline sponsor of Brazil’s Super Cup, the season’s curtain-raiser between Flamengo and Botafogo.

Read more …

Football Marketing

Roobet agrees South American focussed betting sponsorship with Chelsea

January 31 – Premier League Chelsea have signed a multi-year deal with crypto sportsbook Roobet, naming it the club’s official regional betting partner for Latin America and Canada.

Read more …

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