December 1 – Australia’s A-Leagues have signed financial lender Liberty as the naming rights partner of its A-League Women’s competition with the deal starting with the season start this Friday (December 3).
December 1 – Udinese, celebrating their 125th birthday yesterday, announced the extension of their kit partnership with Macron through to June 2025.
November 29 – Conmebol has agreed a multi-year partnership with Crypto.com as an official partner of its showcase club competition, Copa Libertadores.
November 26 – Serie A club Napoli has agreed a back-of-shirt sponsorship with cryptocurrency token Floki which will initially take them through to the end of the season.
November 25 – Virtual advertising specialist Supponor has extended its deal with Bayern Munich which will see the club transition to Supponor AIR, the company’s next generation virtual ad solution.
November 24 – The Premier League has signed a new sponsorship with Castrol that will start in January 2022.
November 23 – Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.
November 19 – South America’s Nubank has become the latest regional sponsor of the 2022 World Cup in Qatar, the world governing body announced on Thursday.
November – Inter Milan have extended their partnership with Mastercard to now include the shirt sponsorship of the club’s women’s team.
November 19 – On-demand delivery service Gorillas has become a premium partner of Paris Saint-Germain, being designated as the club’s Grocery Delivery Partner.
November 19 – The Scottish Women’s Premier League (SWPL) has named Park’s Motor Park’s Motor Group as title sponsor for the remainder of the 2021/22 season. No value was given for the sponsorship.
November 17 – Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina’s national teams in a two-year deal.
November 16 – Manchester City have agreed a new regional partnership with decentralised finance (DeFi) advisory business 3KEY.
November 10 – Nike have agreed a record long term deal with the U.S. Soccer Federation, reported to be a 10-year agreement and one of Nike’s largest commitments to a national federation.
November 10 – France’s Professional Football League (LFP) has extended the Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023/24 season.