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Sponsorship

Aussie women’s A-League secures Liberty as naming rights partner

December 1 – Australia’s A-Leagues have signed financial lender Liberty as the naming rights partner of its A-League Women’s competition with the deal starting with the season start this Friday (December 3).

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Football Marketing

Udinese celebrate 125th with extended Macron deal

December 1 – Udinese, celebrating their 125th birthday yesterday, announced the extension of their kit partnership with Macron through to June 2025.

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Football Marketing

Crypto.com becomes Copa Libertadores sponsor and Conmebol’s NFT partner

November 29 – Conmebol has agreed a multi-year partnership with Crypto.com as an official partner of its showcase club competition, Copa Libertadores.

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Football Marketing

Napoli sign cryptocurrency Floki to shirt-back sponsorship

November 26 – Serie A club Napoli has agreed a back-of-shirt sponsorship with cryptocurrency token Floki which will initially take them through to the end of the season.

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Football Marketing

Bayern upgrade Supponor deal to next gen virtual ad solution

November 25 – Virtual advertising specialist Supponor has extended its deal with Bayern Munich which will see the club transition to Supponor AIR, the company’s next generation virtual ad solution.

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Football Marketing

Premier League keeps sponsorship wheels greased with new Castrol deal

November 24 – The Premier League has signed a new sponsorship with Castrol that will start in January 2022.

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Football Marketing

Frecciarossa boards Serie A for Coppa Italia and Supercoppa ride

November 23 – Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.

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Football Marketing

Nubank agrees regional sponsorship for Qatar 2022 World Cup

November 19 – South America’s Nubank has become the latest regional sponsor of the 2022 World Cup in Qatar, the world governing body announced on Thursday. 

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Football Marketing

Mastercard take shirt sponsorship of Inter women’s team

November – Inter Milan have extended their partnership with Mastercard to now include the shirt sponsorship of the club’s women’s team.

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Football Marketing

PSG delivers Gorillas as global partner

November 19 – On-demand delivery service Gorillas has become a premium partner of Paris Saint-Germain, being designated as the club’s Grocery Delivery Partner.

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Football Marketing

SWPL to drive Park’s Motor Group sponsorship for rest of 2021/22 season

November 19 – The Scottish Women’s Premier League (SWPL) has named Park’s Motor Park’s Motor Group as title sponsor for the remainder of the 2021/22 season. No value was given for the sponsorship.

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Sponsorship

Argentine FA mines deeper into crypto business with Bybit sponsorship

November 17 – Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina’s national teams in a two-year deal. 

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Football Marketing

Man City add 3KEY as new regional partner

November 16 – Manchester City have agreed a new regional partnership with decentralised finance (DeFi) advisory business 3KEY.

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Concacaf

Nike go long with record US Soccer deal

November 10 – Nike have agreed a record long term deal with the U.S. Soccer Federation, reported to be a 10-year agreement and one of Nike’s largest commitments to a national federation.

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Europe

LFP renews Ligue 1 naming rights with Uber Eats in €15m+ deal

November 10 – France’s Professional Football League (LFP) has extended the Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023/24 season.

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