December 3 – The Football Association of Hong Kong (HKFA) has announced a new sponsorship agreement with ChargeSpot, a shared power bank provider, to support the national team for the 2024-25 season, serving as HKFA’s Official Power Partner.
December 3 – Al-Ittihad, the nine-time winners of the Saudi Pro League and current league leaders by two points after 12 games, are also enjoying a good season off the pitch, having recently announced two noteworthy deals.
December 3 – AS Monaco and the Monaco Government Tourist and Convention Authority have extended their partnership, with the Visit Monaco brand now set to feature on the kits of the club’s Academy teams.
November 27 – Everton have signed with Ukrainian vodka company Nemiroff on a multi-year deal which will see the brand continue their aggressive move into the English football sponsorship market by tallying their third Premier League deal this month.
November 25 – Borussia Dortmund director Hans-Joachim Watzke has defended the club’s controversial sponsorship deal with arms manufacturer Rheinmetall, arguing that the hierarchy weighed up economic considerations against social responsibility.
November 25 – FC Barcelona have signed a five-year deal with the New Era Visionary Group (NEVG), who will become the club’s Official Telecom Operator from January 2025 through December 2030.
November 25 – Football Australia has unveiled Hahn as the naming rights sponsor of the Australia Cup. From 2025, the competition will officially be known as the Hahn Australia Cup under a three-year agreement.
November 22 – New York City FC’s 25,000-capacity new stadium, scheduled to be completed before the start of the 2027 season, will be named Etihad Park under a 20-year agreement announced Thursday with Etihad Airways, the national airline of the United Arab Emirates.
November 22 – Fenerbahce are swapping Puma for a five-year deal with Adidas after a dispute with Puma who had opted to prioritise their deal with Galatasary in the Turkish market.
November 22 – The naming rights to the EFL Trophy, currently called the Bristol Street Motors Trophy, have been rebranded to the Vertu Trophy with immediate effect.
November 21 – AS Monaco have unveiled a new partnership with Apollo Tyres, which will see its premium tyre brand Vredestein feature on the club’s jersey sleeve for all Ligue 1 matches during the 2024-25 season.
November 20 – The Albanian Football Federation (FSHF) has opened tenders for the main sponsorship of the country’s national stadium in Tirana, currently called the Air Albania Stadium.
November 19 – Ahead of the club’s general annual meeting this weekend, Borussia Dortmund fans have called on their club to end the sponsorship deal with arms manufacturer Rheinmetall.
November 19 – St. Louis City SC has announced a naming-rights agreement with global battery manufacturer Energizer for its new football-specific stadium, which will now be called Energizer Park.
November 19 – Betfair has renewed its partnership with Brazilian Serie A team Cruzeiro until the end of the 2026 season, marking the highest value deal in the history of the Minas Gerais club.