eToro trades up with shirt sponsorship at Ligue 1’s AS Monaco
July 1 – Investment platform eToro has traded up at AS Monaco, moving from being a club partner to principal partner and taking the club’s main shirt sponsorship.
News
Standard Liege given go-ahead to expand Stade Maurice Dufrasne
July 1 – Belgian club Standard Liege have been given the green light by to expand their stadium capacity from 28.700 to 32.000.
TikTok shirt deal gets a warm Hollywood welcome in Wrexham
June 30 – From Euro 2020 to Wrexham. TikTok has taken the shirt sponsorship of the Welsh side that plays in the fifth tier English National League but has become better known for attracting Hollywood A listers Rob McElhenney and Ryan Reynolds as owners.
UEFA opens up Women’s Champions League to world with game changing DAZN deal
June 30 – UEFA has taking the groundbreaking step of making the first two seasons of its revamped Women’s Champions League free-to-air via a new partnership with DAZN and YouTube.
Brazilian clubs progress CBF breakaway league talks
June 30 – Weeks after telling the Confederation of Brazilian Football (CBF) of new winds in the game, Brazilian clubs have opened talks with potential partners to form a new league structure.
Betano taking Sporting Club Lisbon’s shirt; Betway secures three-year Schalke 04 deal
June 30 – With new seasons approaching in Europe the scramble for exclusive betting partnerships and sponosrship with top tier clubs is gathering underway.
De Boer quits Netherlands as targets are missed
June 30 – Netherlands boss Frank De Boer has stepped down from his role after his team’s 2-0 elimination by Czech Republic at Euro 2020 in the round of sixteen, admitting his “goal has not been achieved”.
End of an era: Loew bows out of German leadership after 15 years
June 30 – Outgoing Germany coach Joachim Loew rued his team’s missed opportunities in their 2-0 defeat by England on Tuesday as his 15-year spell in charge of Die Mannschaft came to a disappointing end.
Brazil go crypto on Bitci blockchain, Portugal opt for Chiliz deal
June 28 – The Brazilian and Portuguese national federations have become the latest governing bodies to join the crypto-based rush to fan tokens.
Man City to showcase Expo 2020 Dubai and vice versa
June 28 – Manchester City, owned by the UAE’s City Football Group (CFG), has gone closer to home with its latest sponsorship. Expo 2020 Dubai has been designated the club’s Official Exhibition partner.
Caribbean broadcaster CSTN boosts output with AFC 3-year output deal
June 29 – CSTN, which is re-emerging as a broadcast network in the Caribbean under TV veteran Selby Browne with a series of football deals, has picked up the rights to the Asian Football Confederation’s (AFC) competitions from 2021 to 2024.
‘Messiah’ Perez insists ESL is not dead, as monopoly ruling waited from European Court
By Andrew Warshaw
June 28 – The doomed European Super League may be past history but Real Madrid president Florentino Perez insists the ongoing court case brought by the three remaining members of the project will show the world it was not a failure and is very much alive.
Maradona death: Prosecutors question doctors over ‘aggravated manslaughter’ charge
June 28 – Argentine prosecutors have summoned Diego Maradona’s personal physician Leopoldo Luque for questioning in court for his role in the star’s death from heart failure last November. Luque is implicated together with six other doctors.
Lotus shifts marketing gears in return to Norwich shirt front
June 28 – Norwich City have signed Lotus Cars as the club’s shirt sponsor in a one-year deal and as a replacement for online gamer BK8 who had initially committed to the position but were withdrawn after fan protests.
City of the future’ tag gives Houston 2026 bid a boost
June 26 – Houston’s bid to be one of the US cities selected to host the 2026 World Cup was given a boost last week after it was named in the top 10 ‘Americas Cities of the Future’.