Football Marketing Archives - Page 111 of 144 - Inside World Football

Twitter stats: Chelsea edge Liverpool again, but gap to Arsenal keeps growing

By Paul Nicholson

November 28 – Growth in new twitter followers this week across the Premier League is up to 0.42% from 0.37% last week – or in real terms from 166,700 to 187,300. Manchester United still top the weekly table but Chelsea are gently showing a return to form and favour after a halving of weekly gains from 12 months ago, due to a drop in form and the unsavoury antics of former manager Jose Mourinho.

Football Asia

Jiangsu lose CFA Cup, Suning open Nanjing store trading on Inter and Jiangsu brands

By Paul Nicholson

November 28 – Suning Sports, owners of China Super League club Jiangsu Suning and majority owners of Italy’s Internazionale, opened its flagship retail store in Nanjing’s Olympic Sports Centre. The store sell merchandise from both clubs and offers entertainment based experiences as well as retail.

Football Marketing

Liverpool surge on Instagram as Man Utd hammer away on Facebook

November 25 – The growth of new Instagram followers to Premier League clubs in the week to November 20 has remained steady with another 276,000 plus sign-ons matching the previous week. What is emerging is a pattern of the biggest clubs putting on huge numbers of followers, in contrast to the 12 lowest ranked clubs adding less than 2,000 followers each.

Football Marketing

Poki teams with Cosi to launch Pelé app game on web platform

November 24 – The hit game Pelé: Soccer Legend, available via an app, an now be played on the web following a deal between cross-platform game publisher Poki and game maker Cosi Games.

Football Marketing

PSV add iFOREX to sponsorship roster

November 23 – Dutch champions PSV Eindhoven have signed online trading company iFOREX as their Official Sponsor and Official Trading Partner, no figure has been released for the deal.

Football Marketing

Chelsea edge ahead of Liverpool in Twitter table, Burnley hit rock bottom

November 22 – Overall across the Premier League tweets are up this week as players returned from international duty, but total followers were actually down by 8.5% from last week’s increase of 182,000 to 167,000 this week.

Broadcast

Digiturk secures Turkish Super League TV rights in $3bn 5-year deal

November 22 – Digiturk, the Turkish digital TV platform has retained the broadcast right to the Turkish Super League in a $3 billion five year deal – $600 million a year – that is almost double the previous amount Digiturk paid in 2010 in a one-year deal that was extended for three years in 2011.

Football Marketing

Man Utd top 3 social media rankings as PL tops 700K connections in a week

November 21 – Premier League clubs amassed a whopping 700,000+ new social media connections in the week ending November 13, with more than 277,000 of them on Instagram.

Football Marketing

Daily fantasy sports giants DraftKings and FanDuel to merge

By Paul Nicholson

November 21 – The world’s two largest daily fantasy sports sites (DFS) DraftKings Inc. and FanDuel Inc. are to merge into one mega US corporate gaming operator as they battle against regulatory challenges to their business model.

Broadcast

China’s PPTV buys 3-years of broadcast rights to Premier League for $700m

November 18 – Taking advantage of the burgeoning Chinese market, the English Premier League has sold its television rights in the country to streaming service PPTV for a staggering $700 million (£565 million), according to a number of reports in the UK and Asia.

Football Marketing

The cost of corruption: Samsung pulls out of Brazil sponsorship

By Samindra Kunti

November 18 – The Brazilian FA, the CBF, and Samsung have parted ways. Samsung is the fifth major sponsor the CBF has lost since the FIFA scandal engulfed the world game and shone the spotlight on decades of corruption in Brazilian football.

Football Marketing

Barca land record €220m shirt deal with Japan’s Rakuten

November 17 – The rumour was that it would be a Chinese sponsor but in the end it was Japan’s Rakuten that signed up as FC Barcelona’s new main global partner in a four-year €220 million deal that could rise with bonuses.

Football Marketing

Clubs trim cost of Premier League ticket prices, finds survey

November 17 – The cost of watching English top-flight football, for years deemed prohibitive for average-earning fans, has fallen in the first season of a record £8 billion global TV rights deal according to a BBC survey.

Football Marketing

PSG connects with Ericsson to refocus digital strategy and fan experiences

November 17 – Paris St. Germain have signed an official partnership with Swedish telecom Ericsson that will see the company provide the club with a suite of solutions and services that will revamp the digital experience for fans.

Football Marketing

France’s e-Ligue 1 signs first TV deal as FIFA 17 gamers ready for season kick-off

November 16 – The French Professional Football League (LFP) sports venture – e-Ligue 1 – has taken a commercial step forward with the signing of its first broadcast deal for its inaugural season with beIN Sports and Webedia.