March 16 – In March 2015 Scottish giants Celtic traded in Nike for another US firm, New Balance, as the club’s kit supplier in what was a record deal. Five years later New Balance is being replaced by Adidas in another new record deal.
March 11 – The English FA has with former FA director Heather Rabbatts’ Women’s Sports Group on the distribution of all UK media rights for the Barclays FA Women’s Super League.
March 11 – Liverpool have taken over from Manchester United as the Premier League’s most powerful football team sponsorship property, according to a new ranking from DataPOWA.
March 10 – Manchester United have announced that they have frozen season ticket prices for the 2020-21 campaign for a ninth consecutive season.
March 9 – Milan’s San Siro may not be considered fit for purpose or provide a state-of the-art experience for the modern day fan, but it will soon have a cutting edge perimeter LED technology billboard system.
By Paul Nicholson
March 6 – The battle over the ownership and control of data generated by the English and Scottish leagues has entered a new potentially and defining phase that raises both public interest concerns as well as anti-competitive, creative copyright and integrity issues.
March 5 – Having reported record opening weekend viewing figures in the US, Major League Soccer (MLS) has unveiled a new alliance with Facebook that will see highlights of all matches available on Facebook Watch.
March 4 – The opening weekend of the Major League Soccer (MLS) season delivered record TV ratings across the US for a league that is pushing to take a bigger slice of the broadcast rights revenue cake.
March 2 – Tyre manufacturer Davanti has added a multi-year extension to its sponsorship of Premier League Everton.
March 2 – Holland’s Eredivisie launched a new partnership at the weekend with new ‘Official Food Deliver Partner’ Deliveroo giving fans €2.50 discount on every Deliveroo order.
February 27 – For a partnership between two of the biggest companies and football clubs on the planet, details of the new deal between Bayern Munich and Google are pretty thin.
February 25 – Manchester United has signed a multi-year global partnership with US-based confectionary, food and beverage company Mondelez International.
February 24 – UEFA has agreed a sponsorship with Hublot for its women’s competitions as well as its Together #WePlayStrong platform that aims to get more girls and women involved in the game.
February 22 – The Scottish FA is the latest British football body to announce the end of a major betting company sponsorship.
February 21 – Germany’s Borussia Dortmund will have two shirt sponsors from the start of next season with telecoms company 1&1 taking over for the Bundesliga short position while long running partner Evonik take over for European and other competitions.