Arsenal agree deal with crypo-based online bookie Sportsbet.io
September 17 – Arsenal have agreed a three-year deal with Estonian cryptocurrency-based sports betting platform Sportsbet.io to be the club’s Official Betting Partner.
Football Marketing
Leicester City and W88 roll the dice for another season
September 17 – Online gaming company W88 has extended its sponsorship with Premier League Leicester City to the end of the current 2020/21 season. No value was given for the deal.
Man City re-treads sleeve branding with new Nexen deal
September 16 – Manchester City have renewed their partnership with Korean tyre giant, Nexen Tire, for a third term, keeping their sleeve sponsorship position and adding sleeve branding to the women’s team, training kit branding and the club’s esports team.
Everton renews deal with Fratelli Beretta
September 14 – Everton, riding high from their weekend opening season win over Spurs, have more cause to be positive having extended their partnership with Italian food giant Fratelli Beretta.
Online gambler picks up Leicester City deal as it readies a UK site launch
September 14 – Premier League Leicester City have agreed online betting firm Parimatch to become the club’s First Team Training Wear Partner and Betting Partner.
One league Barca are winning easily
September 11 – Barcelona have become the first football club to break the 10 million YouTube subscriber mark. The NBA (14.7million) is the only sports channel that has more followers.
Milka-ing it: Mondelēz agrees Bundesliga partnership to start 2021
September 11 – US confectionary giant Mondelēz International has continued to spend its European marketing dollars on football with the announcement that it will become an official partner of Germany’s Bundesliga and Bundesliga 2.
Spurs partner with Libertex trading platform in multi-year deal
September 10 – Premier League Tottenham Hotspur, known for their well-heeled City of London working fans, have a new trading platform for them to play on.
LaLiga agrees Asia deal with bookie M88 with a focus on content-driven marketing
September 10 – LaLiga has signed a new agreement with online betting platform M88 to become the league’s Official Regional Betting Partner in Asia.
Tribus clock in with Liverpool deal in time for season start
September 10 – Swiss luxury watch brands are timing their assault on the Premier League and its clubs with precision.
Hublot takes over from Tag Heuer as Premier League timing partner
September 9 – The Premier League has unveiled Swiss luxury watchmaker Hublot as its new Official Timekeeper from the start of the 2020/21 season.
Premier League u-turn opens up September matches to live TV
September 9 – All 28 English Premier League fixtures that take place in September will be televised live following pressure from the government and fans groups to maintain last season’s arrangement of wall-to-wall games when the campaign resumed behind closed doors.
AC Milan punt on regional expansion with Yabo Sports deal in Asia
September 8 – AC Milan, which has renewed focus on creating regional sponsorships, has signed a three-year deal with casino and sportsbook operator Yabo Sports as an official regional partner across Asia.
Leicester City expand Vitality partnership to newly acquired women’s team
September 8 – Premier League Leicester City, whose owners King Power completed the acquisition of the women’s team of the same name last month, have signed the first major sponsor for their new team in health and life insurance firm Vitality.
Fulham land BetVictor as main sponsor for Premier League return
September 8 – Fulham, back in the Premier League at the first time of asking, have confirmed online bookmaker BetVictor as the club’s main sponsor.