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Indian tyre maker BKT takes title sponsorship of French League Cup

September 13 – France’s Ligue1 has announced India’s BKT as its title partner for its Coupe de la Ligue (League Cup) in a six-season deal taking the Indian tyre maker through to the end of the 2023/24 season.Announced at the draw for the round of 32 of the League Cup, the sponsorship begins with this season, as is estimated to be worth €3 million per season for the league.

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