May 8 – The Scottish Professional Football League (SPFL) has unveiled a new look, and name, for its long-running Challenge Cup, now officially rebranded as the KDM Evolution Trophy following a multi-year sponsorship deal with construction firm KDM Group.
May 8 – AS Monaco have announced the extension of their partnership with Portuguese sports nutrition company Zumub, which will remain the club’s official nutrition supplier through to the end of the 2025/26 season.
May 8 – Hot on the heels of yet another epic round of UEFA Champions League fixtures, Liverpool FC have launched a limited-edition retail collection commemorating the 20th anniversary of their legendary 2005 UEFA Champions League Final victory over AC Milan.
May 7 – Los Angeles Football Club (LAFC) has partnered with computer vision firm Wicket to launch facial authentication technology at BMO Stadium, allowing supporters to enter the ground and make purchases using only their face.
May 6 – River Plate have announced a major new sponsorship agreement with Kaizen Gaming, making Betano the club’s main and front-of-shirt partner starting immediately.
May 6 – EA SPORTS, the gaming powerhouse that has sold over 325 million copies of its FIFA/FC series worldwide since its 1993 inception, is revolutionising how fans engage with live soccer through an innovative new partnership with Major League Soccer (MLS) and Apple TV.
May 2 – EA Sports FC has digitally deepened its revenue push with a renewed partnership with Gillette just days after the rollout of its first-ever paid battle pass – moves aimed at reenergising its flagship football simulation title amid mixed reception and growing player fatigue.
May 2 – The real estate industry is becoming increasingly attractive to football clubs, and Premier League Chelsea is keen not to miss the gold rush. The club has signed a new global partnership with Damac Properties, a Dubai-based luxury real estate developer.
May 2 – Barcelona will wear a limited-edition Travis Scott x Cactus Jack kit in next weekend’s Clásico against Real Madrid, the latest chapter in the club’s commercial partnership with Spotify.
May 1 – Celtic have renewed their partnership with adidas with a landmark, long-term deal, reportedly extending their collaboration for a further ten-years.
May 1 – New Balance has secured a multi-year agreement to become the official kit supplier of Atalanta B.C. from the 2025/26 season, replacing long-time partner Joma in a move that marks a commercial step up for the Bergamo-based club.
May 1 – FIFA and Global Citizen have launched the FIFA Global Citizen Education Fund, a four-year initiative blending philanthropy and fan engagement that aims to raise $100 million to support children’s education through football.
April 30 – Bundesliga International and China Mobile Migu have signed a Joint Declaration of Intent in Frankfurt, underlining their shared ambition to strengthen cooperation in one of football’s most commercially important markets.
April 30 – The online betting business is a fast-moving and uncompromising business whether you are a bookie or a bettor. The ability to move fast and adapt is crucial to success. Online betting powerhouse Bet365 is reporting a significant uptake for its ‘Sub On, Play On’ feature, and big payouts.
April 30 – AS Monaco and Sorare are sticking together through 2027, extending their partnership in the fast-moving world of digital collectibles and fantasy football.