Renault test drive first football sponsorship with 3-year PSG deal
By Paul Nicholson
July 13 – French champions Paris Saint-Germain have signed a three-season official partnership with French motor manufacturer Renault.
Category: Football Marketing
FIFA promise legal action and urges Saudi Arabia to intervene in beoutQ piracy
By Paul Nicholson
July 12 – FIFA has stepped back into the beoutQ piracy debate ‘urging’ Saudi Arabia to support efforts to stop the copyright theft taking place in the country and saying that it will take legal action in Saudi Arabia to protect its rights.
US giant Kohler debuts in Premier League as Man Utd’s first sleeve sponsor
July 12 – US brand Kohler has become a global partner of Manchester United in a multi-year partnership that will see the company take the club’s sleeve branding.
Dafabet secure Premier League returners Fulham with record shirt sponsorship
July 12 – Championship play-off winners Fulham – who in doing so guaranteed themselves a £160 million three-season Premier League income stream – have capitalised further on their promotion with a club record two-year sponsorship with global betting brand Dafabet.
Betway agrees three-year AS Roma deal despite potential gaming sponsor ban in Italy
July 11 – Online bookmaker Betway, which has just added two top-tier LaLiga clubs to its sponsorship roster, has now signed its first Italian club, AS Roma.
Man City builds bridge over troubled water issues with Xylem partnership
July 11 – Manchester City have announced a global multi-year partnership with water technology company Xylem. The company will also partner with Man City’s sister club New York City FC and the Manchester City women’s team.
Facebook adds LaLiga to fast-growing live football rights roster
July 10 – Reports are that Facebook has snapped up its second major European league with a live TV rights deal with LaLiga for the Indian subcontinent.
Adidas dependent on Belgium to prevent all-Nike World Cup final
By David Owen
July 10 – Belgium will try to keep the Adidas flag flying at Russia 2018 in St Petersburg tonight.
Chelsea sign Vitality as official health insurance partner
July 10 – Vitality, already the stadium naming partner at Premier League Bournemouth, has become Chelsea’s official health insurance partner.
US Soccer to build its digital touchpoints with hackathon for new ideas
July 9 – The US Soccer Federation is to hold its first football-specific hackathon on Chicago, July 14-15, at the 1871 – Chicago’s Centre for Technology and Entrepreneurship.
Serie A says betting sponsorship ban will destabilise Italian football’s economic model
By Paul Nicholson
July 6 – Italian football faces a sponsorship crisis following a government proposal to ban on all gambling advertising, including sponsorship or promotional deals with gambling companies.
Facebook picks up premium Premier League rights market with £260m deal in SE Asia
July 6 – The entry of the giant OTT streaming services into the top tier football rights market is gathering pace with Facebook agreeing an estimated £260 million deal for live Premier League matches in south-east Asia.
Croatian cup soured by fine for ‘non-authorised beverage products’
July 6 – On the eve of their World Cup quarterfinal against the host nation, Croatia have been fined CHF70,000 for violating media and marketing rules at the tournament.
Marathonbet get deeper into CFG with Girona deal
July 6 – Hard on the heels of Betway having announced two new club betting sponsorship in LaLiga, Marathonbet has taken its first Spanish steps becoming the main sponsor of Girona FC.
Piracy: LaLiga condemns BeoutQ as world tennis bodies demand its shut down
By Paul Nicholson
July 5 – Spain’s LaLiga is the latest football rights holder to condemn the on-going copyright theft by pirate satellite broadcaster BeoutQ that is transmitting sports content it does not own. Separately world tennis’s various governing bodies and major tournaments have combined to issue the strongest demands yet, calling for the “immediate closure” of the channel.